• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Lean for Social Good 101
 

Lean for Social Good 101

on

  • 976 views

An introduction to using Lean Startup principles in your social good organization, presented by Lean Impact in partnership with Indiegogo, Change.org and Eventbrite.

An introduction to using Lean Startup principles in your social good organization, presented by Lean Impact in partnership with Indiegogo, Change.org and Eventbrite.

Statistics

Views

Total Views
976
Views on SlideShare
958
Embed Views
18

Actions

Likes
2
Downloads
0
Comments
0

2 Embeds 18

https://twitter.com 16
http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Lean for Social Good 101 Lean for Social Good 101 Presentation Transcript

    • Lean for Social Good 101 We’ll start in a few minutes… Lean Impact www.leanimpact.org
    • What we’re talking about today • • • • Lean Startup – what is it and why should I care? The basic principles of Lean Startup How to test your idea, campaign, product or service, BEFORE spending money How you can get started using Lean, with Eventbrite and Change.org and Indiegogo @leanimpact #leanimpact
    • You’ll get the deck • • • We’ll send you the deck after the webinar Also on Slideshare You’ll get a copy of The Ultimate Dictionary of Lean for Social Good @leanimpact #leanimpact
    • Who am I? • • • • I’m the co-founder of Lean Impact, helping social good organizations apply Lean Startup principles I work with social good organizations through my company, Start Somewhere I’ve worked at tech startups and have founded companies using Lean methods Fun fact: I run the blog “When You Work At A Nonprofit” @leanimpact #leanimpact
    • About our partners • We’ve chosen these companies because: • They were founded on Lean principles • You already know them (probably) • They enable you to get started with Lean @leanimpact #leanimpact
    • Lean for Social Good 101 Let’s get started… Lean Impact www.leanimpact.org
    • What do we mean by “Lean”? The old definition: Having no money Doing more with less @leanimpact #leanimpact
    • What do we mean by “Lean”? The new definition: Lean organizations develop products, services and campaigns by starting small, soliciting user feedback along the way, ensuring they are continually developing something that users want, and pivoting if necessary. The overall goal is to reduce waste: wasted time, wasted effort, and wasted money. @leanimpact #leanimpact
    • Where Lean came from Eric Ries’ book The Lean Startup @leanimpact #leanimpact
    • But actually, that came from… Lean manufacturing, from Toyota @leanimpact #leanimpact
    • The old way: startups • • • • • • Have an idea Start working on it, behind closed doors Take funding to build it Take 18-24 months to finish it Release it to the world Expect people to buy it Idea Build @leanimpact Launch, Meas ure, Learn #leanimpact
    • The old way: startups • • • • • • Have an idea Start working on it, behind closed doors Take funding to build it Take 18-24 months to finish it Release it to the world Expect people to buy it Idea Build @leanimpact Launch, Measure, Learn Dud (90% of the time) #leanimpact
    • The old way: startups • • • • • • Have an idea Start working on it, behind closed doors Take funding to build it Take 18-24 months to finish it Release it to the world Expect people to buy it Idea Build @leanimpact Customer feedback comes here Launch, Measure, Learn Dud (90% of the time) #leanimpact
    • The old way: social good • • • • • Have an idea for a program, service, campaign, etc. Put staff on it Take many months to finish it Release the pilot to the world Feedback comes here Expect it to be successful Idea Build @leanimpact Launch, Measure, Learn ?? #leanimpact
    • The new way: startups • • • • • • Have an idea Create a Minimum Viable Product (MVP) Get it in the hands of customers Gather feedback Make refinements And on and on Idea Build Measure, Learn User Feedback @leanimpact Build Measure, Learn User Feedback #leanimpact
    • The new way: startups • • • • • • Have an idea Create a Minimum Viable Product (MVP) Get it in the hands of customers Gather feedback Make refinements And on and on @leanimpact #leanimpact
    • The new way: startups • • • • • • Have an idea Create a Minimum Viable Product Get it in the hands of customers Gather feedback Build Make refinements And on and on User Feedback Measure Learn @leanimpact #leanimpact
    • Basically… BUILD Start with a Minimum Viable Product (MVP) that you can get into the hands of customers quickly MEASURE Use metrics see how customers use your MVP LEARN Learn from these results. Either continue on the same course, continue with some modifications, or pivot. @leanimpact #leanimpact
    • Why should social good organizations care? • Time and money are at a premium • You can’t afford to waste months on something that may or may not work • You need to find out quickly if something is viable, so you can either pursue it or ditch it @leanimpact #leanimpact
    • What is a Minimum Viable Product? A Minimum Viable Product (MVP) is an early version of a product or service, and contains only the bare minimum features that allow it to be deployed to early users. @leanimpact #leanimpact
    • What type of feedback? • “Get out of the building” • Putting the product or service in front of the people who will actually use it • What happens when they use it What it’s not: • Online surveys • Phone calls • Polls • “Would you use this?” @leanimpact #leanimpact
    • Fasal • SMS-based program designed to give farmers in India current market prices, so they can sell their crops for a profit • Started with a Minimum Viable Product @leanimpact #leanimpact
    • Fasal • Final product vision: SMS messages automatically sent to users • MVP version: One of the team members manually sent SMS price alerts to early users • Final product vision: Voice response technology would send daily automated phone calls with price updates • MVP version: One of the team members recorded the “automated” voice @leanimpact #leanimpact
    • Fasal • The Fasal team studied how early users used the service • Only when they were sure that people would use the service, did they invest in building out the full vision @leanimpact #leanimpact
    • Key Elements of an MVP • No cost / low cost • Easy set-up and maintenance • Measurable @leanimpact #leanimpact
    • Why create an MVP? It allows you to test your assumptions: • • • • See if there’s a need for it, before you invest in something Find out if it’s a viable idea worth your team’s time Eliminate wasted time Eliminate wasted money • If people will use it, THEN start building it out @leanimpact #leanimpact
    • Let’s talk about assumptions We base a lot of our work on assumptions (it’s not just you, everyone does it) A few assumptions: • X group needs more information on Y (it’s an information problem) • Our donors want to hear more about X issue (we know our donors) • The best thing to help X group, is Y service (we know how to help them) @leanimpact #leanimpact
    • Disproving Assumptions: Lean Impact • Circa January 2013 • Assumption: People will pay $20 for an online conference, to learn about Lean Startup in the social good space • MVP: • Lining up a few speakers • Basic website • Eventbrite registration @leanimpact #leanimpact
    • Disproving Assumptions: Lean Impact • Assumption: DISPROVED • We sold 4 tickets @leanimpact #leanimpact
    • Disproving Assumptions: Lean Impact • As a result: • Gathered feedback from our audience • Planned launch parties in New York, DC and San Francisco • Each party had over 500 registrants and 300 people through the door • By using web tools for our MVP , we saved money and had our answer in 60 days @leanimpact #leanimpact
    • Getting started with MVP • • • • Low cost (or no cost) Easy set-up Built in measurement Bonuses: list building, social sharing, fundraising, network effect @leanimpact #leanimpact
    • Three case studies City of Phoenix / David & Gladys Wright House Gateway Green Lesbians Who Tech @leanimpact #leanimpact
    • David & Gladys Wright House • The David & Gladys Wright House was at risk of being torn down and replaced with luxury homes • The house was built by Frank Lloyd Wright for his son, and is an architectural and historical landmark @leanimpact #leanimpact
    • David & Gladys Wright House • The assumption: other residents of Phoenix understand how important this house is, and want to see it preserved • The MVP: a Change.org campaign, to see if there is public support for the house @leanimpact #leanimpact
    • David & Gladys Wright House • Metrics: signatures • The result: • 29,000 signatures • 20,000 opt-in to Save the House email program • The house was saved! “By incorporating their first online petition into a broader advocacy campaign, FLWBC was able to harness the passion of their supporters and reach a much broader audience of people interested in their cause -- while winning in a big, public way that generated momentum for future campaigns.” @leanimpact #leanimpact
    • Gateway Green • Gateway Green is a project in Portland, Oregon to turn a stretch of unused land into a multi-use bike park. @leanimpact #leanimpact
    • Gateway Green • The assumption: residents of Portland want a multi-use outdoor space for recreation and preservation • The MVP: an Indiegogo campaign, to see if there is public support for the project @leanimpact #leanimpact
    • Gateway Green • Metrics: funds raised + funders • The result: • $123,880 raised • 723 funders “This project will need millions of dollars to be fully built out. While the crowdfunding campaign will raise just a small chunk of that, backers see it more as an opportunity to show the powers-that-be that the public is behind this project and that it's worth putting real money into.” – BikePortland.org @leanimpact #leanimpact
    • Lesbians Who Tech • • • • Tech events are 90% male LGBT events are 90% male LGBT in Tech events are 90% male Sometimes it’s hard for LGBT women to find each other, even within their own company @leanimpact #leanimpact
    • Lesbians Who Tech • The question: Are there other queer women in tech? • The MVP: Eventbrite events, plus Facebook @leanimpact #leanimpact
    • Lesbians Who Tech • Metric: event registrations • The Result: • First event: 25 registrations • Second event: 75 registrations • Third event: 150 registrations • After 3 months: 1,500 registrations • After one year: 3,000 registrations, chapters in 12 cities “In three months’ time we were able to build a list of 1,500 people who were interested in what we were doing. We never could have done that without using Eventbrite as a tool. “ – Leanne Pittsford, Founder @leanimpact #leanimpact
    • In Summary • Testing ideas through MVP: • Is less risk than investing months on something • Is easy to try, using the tools we’ve covered here • Gives you quick data so you know whether to move forward Most people are quick to stop you before you get started, but hesitant to get in the way if you’re moving! @leanimpact #leanimpact
    • Further Reading • Change.org campaign: Save the David & Gladys Wright House • Indiegogo campaign: Gateway Green • Eventbrite success: Lesbians Who Tech • The Ultimate Dictionary of Lean for Social Good – leanimpact.org • What would The Lean Startup Look Like for Nonprofits? By Sasha Dichter • The Lean Startup by Eric Ries • Don’t Overthink It by Leah Neaderthal @leanimpact #leanimpact
    • Check out our partners @leanimpact #leanimpact
    • See it in person The Lean for Social Good Summit San Francisco, CA Thursday, January 23, 2014 Leanimpact.org/san-francisco @leanimpact #leanimpact
    • Thanks! Leah Neaderthal Co-Founder, Lean Impact www.leanimpact.org leah@startsomewhere.com @leahtn @leanimpact #leanimpact