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Crowfund Your Nonprofit Website
 

Crowfund Your Nonprofit Website

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In this guide, you'll learn how to redesign your nonprofit website without breaking the bank: plan and launch a crowdfunding campaign, and see examples of great nonprofits who have crowdfunded for ...

In this guide, you'll learn how to redesign your nonprofit website without breaking the bank: plan and launch a crowdfunding campaign, and see examples of great nonprofits who have crowdfunded for their new website.

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    Crowfund Your Nonprofit Website Crowfund Your Nonprofit Website Document Transcript

    • By Redesign Your Site Without Breaking The Bank
    • It’s safe to say that for most nonprofit organizations, funding is a continual effort. Nonprofits’ ability to fulfill their mission – and ability to keep the lights on – is contingent on grants and donation appeals, an effort made harder by difficult economic times. In today’s environment, smart organizations are leveraging new ways to fundraise, enabled by technology – namely, crowdfunding. Crowdfunding basics How smart nonprofits are using crowdfunding Crowdfunding providers How to run a successful crowdfunding campaign
    • At its most basic level, crowdfunding enables groups of indi- viduals to pool their resources to fund projects initiated by other people or organizations. Crowdfunding platforms like Indiegogo, Kickstarter or GiveForward enable people to fund a wide range of projects like building a museum, to creating a product, to paying for medical bills. In 2011, crowdfunding platforms raised $1.5 billion and successfully funded more than 1 million campaigns.1 Every nonprofit worth its salt allows online fundraising and has a “donate” button on its website. But crowdfunding is different: crowdfunding campaigns raise money for distinct projects within a specified time frame, and with a goal of raising a specific sum. People give to crowdfunding campaigns not to receive a c3 donation, but to actively engage with you and your cause. In exchange for their backing your project financially, they get to be a part of you and your project. They also get something fun – a perk – like a small gift or thank you. It’s an exchange that marks the start of a new relationship with your organization. 1 Crowdfunding: $1.5B Raised, 1M Campaigns Funded In 2011; Figures Set To Double In 2012. http://techcrunch.com/2012/05/08/crowdfunding-state-of-the-union/ 2 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank
    • 3 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank Crowdfunding can raise funds for specific projects and goals. There are tons of benefits, which fall into two main areas: raising funds and building your list. Crowdfunding can raise money for operational improvements that grantmaking organizations won’t fund, like a new website, without dipping into your operational budget. It give funders something tangible and specific to fund, instead of a general issue. It brings a sense of urgency for the campaign, because crowdfunding campaigns have a set time limit.
    • Crowdfunding allows you to build your list, by allowing people to find your project according to topics they’re interested in, and by leveraging social media in a new way to attract new people to you. And you get to keep the names. It can newly mobilize your existing list with fresh messaging. For nonprofits with geographic fundraising restrictions, it can reach audiences outside your geographic area, without you actively communicating to them. Crowdfunding campaigns allow supporters to follow your success throughout the campaign, build a relationship with the organization, and continue to support your work beyond the campaign. For nonprofit organizations, crowdfunding pays dividends far beyond the actual dollar amount. 4 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank
    • 5 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank Your website is a perfect opportunity to crowdfund. It’s a great way to not only reach new donors, but to invest in one of the most important parts of your organization. Websites need to be refreshed every two years to keep up with the growing needs of your organization, design and functionality trends, and the online browsing behavior of your audience. Because of this, your website is a continual work in progress. Additionally, your website is your most visible public asset. Most people may never interact directly with your organization or benefit from your services. But they will see your website, learn about your organization, and make a decision to engage with you by signing up or donating. Crowdfunding for your website, and then redesigning your site and doing a public launch, is the best way to not only keep your organization current and fresh, but to reward campaign donors by engaging them in the most important public part of your organization: your website.
    • Improve your Search Engine Optimization (SEO) Enable social sharing on Facebook, Twitter, LinkedIn and other sites Stay ahead of the competition Make it easier to update and add content Integrate seamlessly with forms and your CRM Show where you’re headed, not where you’ve been Create a mobile- and tablet-friendly design Optimize to drive newsletter sign-ups and donations Serve up the key information your audience is looking for Make a great first impression!
    • 7 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank More nonprofits are using crowdfunding than ever before. Here are a few examples of nonprofits using crowdfunding successfully, for projects large and small. Samasource raised $52,000 from 123 contributors to build a site called Samahope, which funds life-saving surgeries and health interventions in poor parts of the world. Raised 104% of Goal! http://www.indiegogo.com/samahope Autostraddle beat their goal of $40,000, raising a whopping $116,000 from over 1,800 contributors. Raised 290% of Goal! http://www.indiegogo.com/autostraddle-website
    • 8 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank NCLR raised $60,000 through offline events, to do a redesign of their website in 2013. Raised Funds Online & Offline The Chainlink raised $16,000 from over 200 contributors for their website redesign. Raised 106% of Goal! http://www.indiegogo.com/TheChainlink-website-tuneup
    • These campaigns aren’t for websites, but they show what nonprofits can do with the power of crowdfunding. 9 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank IDEO.org, the nonprofit from acclaimed design firm IDEO, raised over $27,000 for project worldwide. Beat Their Goal! http://ideoorg.causevox.com/ Re-volv raised $15,000 from 178 contributors, for Our Solar Seed Fund: a sustainable seed fund that invests in solar projects. Raised 150% of Goal! http://www.indiegogo.com/solarseedfund
    • 10 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank Project for Awesome partnered with YouTube stars to raise $397,000 for charity from over 15,000 funders. Over 15,000 Contributors! Well Aware raised $77,000 to provide clean water to 40,000 people. Raised their goal in one week! http://www.causevox.com/case-studies/well-aware/ http://www.indiegogo.com/p4a2012
    • 11 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank As with any campaign, thoughtful planning and coordination is key. Here are a few things to think about for your campaign: Your crowdfunding campaign will require 2-3 months of preparation, including creating a video and other communications materials, and developing a communications program. The campaign itself can last from 30-60 days. Which crowdfunding provider will you use for your campaign? Check out the list in the next section and select the right one for your needs. A good pitch is direct, engaging and transparent. It’s important to be yourself, to clearly communicate what you are doing, show what you are raising money for, and explain why it matters to your mission. Be proud of your endeavor and let your enthusiasm show! Make a Pitch video to be more personable and dynamic.
    • Successful campaigns include a 60-90 second pitch video. This is a great opportunity to share an emotional appeal and connect with the audience. Check out successful campaigns to see examples of great pitch videos. In crowdfunding campaigns, each donation level offers a different perk. Think through perks for your campaign, choosing things that are attractive to donors, but not costly. Offer discounts or coupons Throw a party for contributors Signed editions of exclusive artwork DVDs or MP3 downloads Pre-sell tickets or services Donated perks from local businesses Personal thank you notes or call Teach a class or host a tour Free entry or membership discounts 12 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank
    • Successful campaigns include a 60-90 second pitch video. This is a great opportunity to share an emotional appeal and connect with the audience. Check out successful campaigns to see examples of great pitch videos. How will you promote the campaign? How often will you reach out to your list, and how often will you post using social media? Plan a coordinated communications schedule that leverages each communication vehicle. Are there influencers who can help promote the campaign? Industry associations, magazines, blogs, and other influencers can help spread your message. Are there influencers who can help promote the campaign? Industry associations, magazines, blogs, and other influencers can help spread your message. 13 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank
    • "This is going to take up a lot of time. You should plan to devote time every day, or every other day, to make the campaign a success," says filmmaker Theresa Loong, who successfully crowdfunded her film on Kickstarter. A crowdfunding campaign requires effort, but then again, what effective fundraising campaign doesn't require a lot of effort? If you compare the return on investment of your current efforts with the potential return of crowdfunding, you’ll see that crowdfunding is an efficient way to raise money quickly. 14 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank
    • 15 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank www.indiegogo.com Kickstarter is a crowdfunding platform that has made a name for itself in design and product development projects. Though it’s a good place to look for examples of successful campaigns, unfortunately it does not allow nonprofit projects. www.kickstarter.com Indiegogo is one of the largest crowdfunding sites empowering anyone, anywhere, anytime, to raise funds for any idea—creative, cause-related or entrepreneurial. They offer two funding options (flexible and fixed funding), giving you more funding options if you don’t meet your goal.
    • FirstGiving is a platform for events and causes, and offers tools for managing fundraising success beyond the campaign itself. www.firstgiving.com CauseVox crowdfunding platform is for both nonprofits and for profits, and offers a fully customizable fundraising page for your campaign. www.causevox.com 16 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank Crowdtilt crowdfunding awards raised funds if a campaign "tilts" and offers tax deductible donations for 501(c)(3) organizations. www.crowdtilt.com
    • Razoo is a crowdfunding platform for non-profits and charities that allows individuals, organizations, corporations, and foundations to set up campaigns. Razoo also allows team campaigns. www.razoo.com 17 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank RocketHub accepts members from around the world. Many U.S.-based sites limit their membership to users in the United States, but RocketHub is one of the largest global communities dedicated to crowdfunding. www.rockethub.com
    • 18 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank Loudsauce is crowdfunding for targeted advertising buys. LoudSauce combines your crowdfunding with their advertising buying power, to do video ad buys on national TV and online. www.loudsauce.com Spot.us is a unique crowdfunding platform that supports citizen journalists by funding their investigations of specific topics. Spot.us can be a useful tool for organizations seeking to raise awareness through hard-hitting investigative journalism. www.spot.us
    • 19 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank For more information, check out the following helpful articles: “How Crowdfunding Benefits Nonprofits and Donors” Geri Stengel, The Huffington Post. “Crowdfunding Enters the Charitable Giving Tool Kit” Michael Fischer, AdvisorOne “How to Use Crowd-Funding Sites to Raise Money for Your Non-Profit” Joe Garecht, The Fundraising Authority. “11 Tips for Crowdfunding: How to Raise Money From Strangers” Rich Brooks, Social Media Examiner.
    • 20 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank If you’re interested in doing a crowdfunding campaign for your website or other project, let’s talk. We can help you plan and execute the campaign, and spread the word beyond your network to increase contributions. We work with our clients on fundraising campaigns, website design, message creation, social media, and bringing best-in-class technology to organization operations. And we’re here to help. Start Somewhere is a branding, communications and fundrais- ing agency for companies doing good in the world. We’re on a mission: to help grow organizations that make a difference, to bring best-in-class technology to team operations, and to provide senior level fundraising strategy and execution to organizations of all sizes. Our backgrounds are in corporate marketing, brand building, technology, nonprofit operations, database marketing and
    • donor and funder management. Together we develop programs to build lists, manage audiences, and generate revenue. And we wrap it in a beautiful package by presenting your organization online in the best light possible, with clean, modern website design. Organizations like Tech Soup Global, Equal Rights Advocates, National Center for Lesbian Rights and others trust Start Somewhere for their communications, website and fundraising programs. Learn more about Start Somewhere at www.startsomewhere.com. 21 Crowdfund Your New Website: Redesign Your Site Without Breaking The Bank
    • Leanne Pittsford, CEO Leah Neaderthal, Chief Marketing Officer Sarah McCall, Chief Fundraising Officer Shea Morrissey, Communications Director Emily Martiny, Creative & Video Director Caroline Hardoyo, Technical Lead