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Telling Your Story
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Telling Your Story

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Published in: Business, Technology

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Transcript

  • 1. Telling Your Story
    Authentic. Hardworking. Family.
  • 2. What are your hobbies?
    Cooking
    Decorating
    Scrapbooking
    Sewing
    Gardening
    Exercising
    Your kids?
  • 3. The Challenge
  • 4. Two Approaches to Telling YOUR Story
    Picket Signs
    Building Bridges
    Activism
    Speaks mainly on agriculture at all times
    Passionate confrontation with those who attack
    Black and white view points
    Based on science and experience as farmers
    Relationships
    About the people rather than the topic
    Sharing experiences
    Finding common values
    Being authentic
    Showing hard work
    Family focused
  • 5.
  • 6. Examples
  • 7.
  • 8.
  • 9.
  • 10. Who is your target?
    Blogs focused on relationships can build connections with women like you.
    Talk about the things your target audience is talking about.
    Must be positive in nature.
    Funny.
    Ag and non-ag in content.
    About YOU!
  • 11. www.goodenessgracious.blogspot.com
    Common-sense commentary on working motherhood, cooking and all Goode things
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Where do you fit?
  • 17. Back to your hobbies
    Pick one of your hobbies
    How many people in this room share your interest?
    Would any outside of agriculture?
  • 18. Now what?
    Start small
    Commit to the conversation
    Use tools
    Sign up for more opportunities
    Tell your authentic, hardworking story about your family