Enhancing	  and	  strengthening	  all	  of	  your	  prospec4ve	    students	  marke4ng	  and	  recruitment	  strategies	  ...
•  Building	  your	  brand	  in	  the	  community	  •  Crea4ng	  databases	  of	  prospec4ve	  students	  •  Maximising	  ...
How to Access MyCareerMatch? OVER	  ½	  OF	  HIGH	  SCHOOLS	  IN	  AUSTRALIA	  ARE	  USING	                            MYC...
MCM University Partnerships 2012           Copyright	  MyProfile	  Pty	  Ltd	  2012	  
Landing	  Page	  on	  University	                           Server	  linked	  to	  their	  CRM	                           ...
Using	  MyCareerMatch	  within	  a	  Portal	  for	  Prospec4ve	  Students	             “Career	  Shop”	  Portal	  for	    ...
Customised	  Report	  Content	                                                    We acknowledge the permission           ...
Back	  Promo4onal	  Page	  provides	  another	  opportunity	  to	  drive	  traffic	  back	  to	  your	  website	  and	  conn...
Cross-­‐Media	  Adver4sing	  Campaign	                                                                           Using	  a...
Back	  Promo9onal	  Page	  with	  Call	  to	  Ac9on	                                           Copyright	  MyProfile	  Pty	...
Campaign	                                                                                                  specific	  landi...
Campaign	  Specific	  Customised	  Report	  with	  ONLY	  Business	  Careers	  and	  Courses	      Copyright	  MyProfile	  P...
Customised Profile Content                   Content:	                                                                 	  ...
Re-brandable Resources       Copyright	  MyProfile	  Pty	  Ltd	  2011	  
www.mycareermatch.com.au        Copyright	  MyProfile	  Pty	  Ltd	  2011	  
Higher Education Niche Market Providerwww.bedford.edu.au/profile	                                                          ...
Higher Education Content:	  Market Provider                    Niche                                               	      ...
Ways	  to	  Use	  Your	  MCM	                                                                   	  •    Sponsoring	  High	...
www.mycareermatch.com.au        Copyright	  MyProfile	  Pty	  Ltd	  2011	  
Enhancing	  and	  strengthening	  all	  of	  your	  prospec4ve	  students	                marke4ng	  and	  recruitment	  s...
The Four Styles in action..        Driver	                      Promoter	         Analyser	                     Supporter	...
The SimpsonsMany	  TV	  shows	  are	  created	  around	  four	  main	  characters.	  The	  Simpsons	  is	  one	  of	  the	...
Harry PotterMost	  schools	  have	  four	  houses,	  so	  does	  Hogwarts	  School	  of	  Witchcrag.	  	  	  When	  studen...
Ninja Turtles – the teamNinja	  Turtles	  is	  another	  example	  of	  four	  different	  personality	  	  styles	  coming...
DisneylandWhen	  Disneyland	  built	  their	  first	  theme	  park	  in	  1950	  they	  designed	  the	  afrac4ons	  to	  a...
In BusinessPeter	  Drucker	  the	  famous	  management	  guru	  said*	  that	  each	  business	  must	  have	  four	  type...
Four GospelsEach	  of	  the	  four	  gospels	  represents	  a	  different	  	  personality	   style	   and	   each	   descr...
Enhancing	  and	  strengthening	  all	  of	  your	  prospec4ve	  students	                marke4ng	  and	  recruitment	  s...
What is MyCareerMatchPreference	  based	  behavioural	  assessment	  	  It	  measures	  responses	  to	  a	  series	  of	 ...
What is MyCareerMatch based on? MyCareerMatch	  uses	  the	  proven	  and	  popular	  four	  style	  /	  16	  profile	  bas...
What does MyCareerMatch do?Career	  Explora4on:	  •  Explore career opportunities based on personal strengths and   values...
What does MyCareerMatch do?Self	  Awareness	  and	  Personal	  Development:	  	         •    Provides realistic self-asses...
Four Unique Dominant Styles        Driver	                      Promoter	         Analyser	                     Supporter	...
16 Combinations                          Driver	                            Promoter	   Driver	                           ...
Style Characteristics                                   fast,	  ac4ve,	  asser4ve,	  bold	               GET	  IT	  DONE	 ...
Matching Jobs & CareersActors	       Academics	                                                                         Ad...
Mentoring	  Program:	   Piloted	  in	  NSW	  &	  Qld	  Sponsored	  Launch	  in	  SA	                                      ...
Copyright	  MyProfile	  Pty	  Ltd	  2011	  
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Enhancing	  and	  strengthening	  all	  of	  your	  prospec4ve	  students	                marke4ng	  and	  recruitment	  s...
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NAPSA NSW MyCareerMatch Presentation

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This presentation gives an update on how Universities and higher education providers are using a customised MyCareerMatch facility for prospective student marketing and recruitment. Included is the new Campaign Manager facility for campaign and event specific promotions.

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Transcript of "NAPSA NSW MyCareerMatch Presentation"

  1. 1. Enhancing  and  strengthening  all  of  your  prospec4ve   students  marke4ng  and  recruitment  strategies   Presenter  –  Len  Eagles   University  Partnership  Program  Coordinator     leneagles@mycareermatch.com.au   www.mycareermatch.com.au   Copyright  MyProfile  Pty  Ltd  2012  
  2. 2. •  Building  your  brand  in  the  community  •  Crea4ng  databases  of  prospec4ve  students  •  Maximising  your  marke4ng  investment  in   school  recruitment  ac4vi4es   www.mycareermatch.com.au   Copyright  MyProfile  Pty  Ltd  2012  
  3. 3. How to Access MyCareerMatch? OVER  ½  OF  HIGH  SCHOOLS  IN  AUSTRALIA  ARE  USING   MYCAREERMATCH   Copyright  MyProfile  Pty  Ltd  2011  
  4. 4. MCM University Partnerships 2012 Copyright  MyProfile  Pty  Ltd  2012  
  5. 5. Landing  Page  on  University   Server  linked  to  their  CRM   to  build  Contact  List   Follow-­‐on  Page  on  MCM  server   for  prospec4ve  students  to   complete  their  profile  using  the   submit  code  provided  by  their   Careers  Adviser  Customised  Report  emailed  to  Prospec4ve  Student  
  6. 6. Using  MyCareerMatch  within  a  Portal  for  Prospec4ve  Students   “Career  Shop”  Portal  for   Students  serves  as  the  Landing   Page  for  students  to  register   Follow-­‐on  Page  on  MCM  Server  for   prospec4ve  students  to  complete  their   Career  Profile  using  the  school  submit   code  from  UniSA   Copyright  MyProfile  Pty  Ltd  2012  
  7. 7. Customised  Report  Content   We acknowledge the permission of DEEWR for access to Myfuture and Job Outlook forCopyright  MyProfile  Pty  Ltd  2012   MyCareerMatch reports.
  8. 8. Back  Promo4onal  Page  provides  another  opportunity  to  drive  traffic  back  to  your  website  and  connect  with  prospec4ve  students  
  9. 9. Cross-­‐Media  Adver4sing  Campaign   Using  a  Promo4onal  Link   Campaign  Specific  Targeted  Landing  Page     with  a  Form  for  their  CRM  to  build  a   campaign  /  event  specific  Contact  List.   (Promo9onal  Link)  Follow-­‐on  Page  on  MCM  server  to  complete  a  profile  without  the  need  for  a  submit  code  
  10. 10. Back  Promo9onal  Page  with  Call  to  Ac9on   Copyright  MyProfile  Pty  Ltd  2012  
  11. 11. Campaign   specific  landing   page  to  build  a   Contact  List   Informa4on  page  with   Promo4onal  Link  to  do   a  profile  Follow-­‐on  page  on  MCM  server  to  compete  profile  with  no  submit  code  needed  
  12. 12. Campaign  Specific  Customised  Report  with  ONLY  Business  Careers  and  Courses   Copyright  MyProfile  Pty  Ltd  2012  
  13. 13. Customised Profile Content Content:     •  Your  style  explained   •  Highlighted  Career  op9ons   •  Live  Linked  Matching  Courses   •  Words  that  describe  you   •  Your  work-­‐related  strengths   •  Ideal  job  environment   •  The  quali4es  you  bring  to  a  job   •  Things  you  like   •  What  you  are  good  at   •  How  you  make  a  difference   •  Your  learning  style   •  Personal  development   •  What  we  admire  about  you   •  MyFuture  Linked  Career  Explora9on  Page   •  Back  Promo9onal  Page(s)  When  a  University  sponsors  a  High  School  the  Careers  Adviser  also  receives  a  copy  of  each  student’s  Career  Profile  and  can  have  access  to  all  the  other  MCM  Resources  available.    
  14. 14. Re-brandable Resources Copyright  MyProfile  Pty  Ltd  2011  
  15. 15. www.mycareermatch.com.au Copyright  MyProfile  Pty  Ltd  2011  
  16. 16. Higher Education Niche Market Providerwww.bedford.edu.au/profile   Landing  Page  to  build  Contact  List  as   Prospec4ve  Students  Register  to   complete  a  Career  Profile     Prospec4ve  Students  complete  a   MyCareerMatch  Profile  using  the   Submit  Code  provided  eg.  BED:24   Copyright  MyProfile  Pty  Ltd  2012  
  17. 17. Higher Education Content:  Market Provider Niche   •  Your  style  explained   •  MyFuture  Linked  Career  Explora4on  Page   •  Words  that  describe  you   •  Your  work-­‐related  strengths   •  Ideal  job  environment   •  The  quali4es  you  bring  to  a  job   •  Things  you  like   •  What  you  are  good  at   •  How  you  make  a  difference   •  Your  learning  style   •  Personal  development   •  What  we  admire  about  you   •  Back  Promo9onal  Page(s)  with  Live  linked     Course  Informa9on  etc.      This  op4on  only  requires  the  purchase  of  a  bundle  of  Career  Profiles       Copyright  MyProfile  Pty  Ltd  2012  
  18. 18. Ways  to  Use  Your  MCM    •  Sponsoring  High  Schools  •  Careers  Markets  and  Expos  *  •  Open  Days,  Campus  Tours  and  Informa4on  Sessions  *  •  School  Visits  and  Presenta4ons  •  Call  Centre  Advice  *  •  Widening  Par4cipa4on  Ini4a4ves  within  Access  and  Equity  •  Agents  Contac4ng  Interna4onal  Students  *  •  University  Careers  Services  for  Current  Students  •  Mature  Age  Students  *  •  Prospec4ve  Online  Students  *  •  Course  or  Faculty  Specific  Promo4ons*   *  Campaign  /  Event  Specific  Landing  Pages  and  Promo4onal  Links   Copyright  MyProfile  Pty  Ltd  2012  
  19. 19. www.mycareermatch.com.au Copyright  MyProfile  Pty  Ltd  2011  
  20. 20. Enhancing  and  strengthening  all  of  your  prospec4ve  students   marke4ng  and  recruitment  strategies   Please  contact  Len  Eagles  to  discuss  your  needs   and  the  range  of  op4ons  available   and  to  do  a  Test  Profile.     University  Partnership  Program  Coordinator     leneagles@mycareermatch.com.au   02  9863  3926  /  0417426628   www.mycareermatch.com.au   Copyright  MyProfile  Pty  Ltd  2012  
  21. 21. The Four Styles in action.. Driver   Promoter   Analyser   Supporter   Copyright  MyProfile  Pty  Ltd  2012  
  22. 22. The SimpsonsMany  TV  shows  are  created  around  four  main  characters.  The  Simpsons  is  one  of  the  longest  running  comedy  shows  on  TV.  BART  is  always  looking  to  gain  an  advantage  for  himself.  He’s  inward  looking  and  ogen  ignores  people’s  feelings.  He  tries  to  figure  out  a  way  for  him  to  get  the  most  by  doing  the  least.  He’s  full  of  ac4on  and  can’t  sit  s4ll.  Bart  is  a  DRIVER    HOMER  has  always  got  an  idea  or  scheme  and  no  mafer  what  goes  wrong  he  bounces  back  and  is  always  op4mis4c.  He  wants  the  good  things  in  life  and  to  have  fun.  He’s  very  much  a  big  picture  person  and  not  very  concerned  with  details  or  problems  he  may  cause.  Homer  is  a  PROMOTER  MARG    looks  ager  the  family,  is  concerned  about  each  of  them  and  provides  encouragement  when  they’re  down  and  recogni4on  when  they  succeed.  She’s  interested  in  security  and  doesn’t  like  change.  She  puts  others  ahead  of  herself.    Marge  is  a  SUPPORTER  LISA  is  smart,  talented,  has  afen4on  to  detail  and  wants  to  do  everything  right.  She  prac4ces,  is  top  of  the  class  and  cares  about  poli4cs  and  the  environment.  She’s  a  tender  soul  who  doesn’t  like  failure  or  being  cri4cised  or  being  made  fun  of.  Lisa  is  an  ANALAYSER   Copyright  MyProfile  Pty  Ltd  2012  
  23. 23. Harry PotterMost  schools  have  four  houses,  so  does  Hogwarts  School  of  Witchcrag.      When  students  arrive  they  have  the  ‘sor9ng  hat’  placed  on  their  heads    which  reads  their  personali9es  and  assigns  a  house  to  each  student.   Slythern  are  Drivers     "Here  you  are  in  Slytherin  where  youll  make  your  real  friends,  Those  cunning  folk  use   any  means  to  achieve  their  ends.“   Gryffindor  are  Promoters   "You  belong  in  Gryffindor,  where  dwell  the  brave  at  heart,  Their  daring,  nerve  and   chivalry  set  Gryffindor’s  apart.“   Hufflepuff  are  Supporters   "You  belong  in  Hufflepuff,  where  they  are  just  and  loyal,  Those  pa4ent  Hufflepuffs  are   true  and  unafraid  to  toil.“   Ravenclaw  are  Analysers   "Here  in  wise  old  Ravenclaw,  if  youve  a  ready  mind,  Those  of  wit  and  learning    will   always  find  their  kind."   Copyright  MyProfile  Pty  Ltd  20112  
  24. 24. Ninja Turtles – the teamNinja  Turtles  is  another  example  of  four  different  personality    styles  coming  together  to  complement  each  other  and  form    a  great  team.      Each  has  special  quali4es  the  others  don’t  have.   Leonardo  is  the  leader  of  the  group  and  a  Driver.  He  keeps  the  others  in   line.  He’s  in  control  direc4ng  the  team  to  their  next  project.     Raphael  has  aXtude  and  is  a  Promoter.  His  judgement  usually  causes   trouble  for  all.  His  ideas  are  never  thought  out  as  to  the  consequences.       Michelangelo  is  a  Supporter.  He’s  op4mis4c  and  prevents  fights  between  the   other  turtles.  He  keeps  the  peace  and  is  ready  to  help.       Donatello  is  an  Analyser  and  is  the  brains  of  the  group.  He’s  the  cragsman   who  makes  all  their  weapons.   Copyright  MyProfile  Pty  Ltd  2012  
  25. 25. DisneylandWhen  Disneyland  built  their  first  theme  park  in  1950  they  designed  the  afrac4ons  to  appeal  to  people  of  each  style    making  it  something  for  all  the  family  to  do  and  enjoy.   Adventureland  appeals  to  Drivers.  Excitement,  Ac4on,  Explora4on,   Pirate  dens  Haunted  houses,  Ac4vity  ,  Roller  coasters,  Wild  rides.     Fantasyland  appeals  to  Promoters.  World  of  dreams  and  make   believe,  fairy  tales,  it’s  a  small  world,  knights  in  shining  armour  and  damsels  in   distress.     Main  Street  aYracts  Supporters.  Old  fashioned  values,  Family,   Horseless  carriages,  Family  restaurants,  Gig  shops,  Old  fire  and  police  sta4ons     Tomorrowland  aYracts  Analysers.  A  world  of  science  and   technological,  Space  travel  and  explora4on,  Monorails,  Interac4ve  hi  tech   futuris4c  displays.   Copyright  MyProfile  Pty  Ltd  2012  
  26. 26. In BusinessPeter  Drucker  the  famous  management  guru  said*  that  each  business  must  have  four  types  of  people.  He  called  them  the  Front  Man,  the  Ac4on  Man,  the  People  Man  and  the  Thought  Man.      Each  person  had  a  job  to  do  that  they  were  best  suited  to  and  which,  the  other  types  could  not  do  well.  Promoters   Drivers   Supporters   Analysers  (Front  Man)   (Ac4on  Man)   (People  Man)   (Thought  Man)   Customer   Marke4ng   Sales   Accounts   Service   *Peter  Drucker:  Management,  Tasks,  Responsibili4es,  Prac4ces  -­‐  1973   Copyright  MyProfile  Pty  Ltd  2011  
  27. 27. Four GospelsEach  of  the  four  gospels  represents  a  different    personality   style   and   each   describes   their   account   of   the   life  of  Jesus  differently.      The  value  of  having  all  four  styles  portray  these  events  is  to  create  a  ‘complete’  picture  of  who  Jesus  was.  1.  Mark  is  a  Driver  Mark  uses  direct  language  and  tells  it  as  it   happened  without  flowery  language  2.  John  is  a  Promoter  John  is  more  spiritual,  speaks  of  divine   rela4onships  and  of  a  higher  place  3.  Luke  is  a  Supporter  Luke  is  more  humble  and  recounts  events  in   detail,  focusing  on  man  4.  Mathew  is  an  Analyser  Mathew  goes  into  detail,  supported  by   quota4ons  and  genealogy       Copyright  MyProfile  Pty  Ltd  2012  
  28. 28. Enhancing  and  strengthening  all  of  your  prospec4ve  students   marke4ng  and  recruitment  strategies   Please  contact  Len  Eagles  to  discuss  your  needs   and  the  range  of  op4ons  available   and  to  do  a  Test  Profile.     University  Partnership  Program  Coordinator     leneagles@mycareermatch.com.au   02  9863  3926  /  0417426628   www.mycareermatch.com.au   Copyright  MyProfile  Pty  Ltd  2012  
  29. 29. What is MyCareerMatchPreference  based  behavioural  assessment    It  measures  responses  to  a  series  of  ques4ons  in  which  students  are  asked  to  describe  the  way  they  behave  and  how  they  see  themselves.    The  parent,  MyProfile  is  a  leading  provider  of  candidate  and  job  assessments  to  recruiters  and  HR  managers.      Founded  in  2002  by  Dr.  Ilan  Kogus  a  behavioural  psychologist  and  Nathan  Chanesman.    MyCareerMatch  we  added  in  late  2008  and  MyResume  in  2011.   Copyright  MyProfile  Pty  Ltd  2012  
  30. 30. What is MyCareerMatch based on? MyCareerMatch  uses  the  proven  and  popular  four  style  /  16  profile  based   assessments  developed  in  the  1920’s  by  Carl  Jung    and  refined  by  William  Marston  in   the  1940s.       Jung  called  his  styles;       1.  Ar4sans   2.  Idealists   3.  Guardians   4.  Ra4onales   Companies  have  there  own  descriptors  for  these,  such  as  Myers  Briggs     1.  Perceiving   2.  Feeling   3.  Judging   4.  Thinking     Copyright  MyProfile  Pty  Ltd  2012  
  31. 31. What does MyCareerMatch do?Career  Explora4on:  •  Explore career opportunities based on personal strengths and values•  Identify different occupations that match personal talent•  Understand why some people are better matched to some jobs than others•  Understand their potential contribution to the workplace•  Career planning leading to selecting appropriate education pathways•  Identify workplace competencies•  Identify career aspirations based on personal talent and potential Copyright  MyProfile  Pty  Ltd  2012  
  32. 32. What does MyCareerMatch do?Self  Awareness  and  Personal  Development:     •  Provides realistic self-assessment •  Identifying an awareness of self qualities •  Recognise what they like and dislike •  Develop relationship skills by recognising people diversity •  Develop awareness of strengths and weaknesses •  Identify their personal and decision making skills •  Assess employability skills – working with others •  Appraise career ideas in relation to their values and attitudes •  Understand their learning style Copyright  MyProfile  Pty  Ltd  2012  
  33. 33. Four Unique Dominant Styles Driver   Promoter   Analyser   Supporter   Copyright  MyProfile  Pty  Ltd  2012  
  34. 34. 16 Combinations Driver   Promoter   Driver   Promoter   Promoter   Driver   Drivers   Promoters   Driver   Driver   Promoter   Promoter  Analyser   Supporter   Analyser   Supporter  Analyser   Analyser   Supporter   Supporter   Driver   Promoter   Driver   Promoter   Analysers   Supporters   Analyser   Supporter  Analyser   Supporter   Supporter   Analyser   Copyright  MyProfile  Pty  Ltd  2012  
  35. 35. Style Characteristics fast,  ac4ve,  asser4ve,  bold   GET  IT  DONE   GET  APPRECIATED  Tasks   Driver   Promoter   People  Ra4onal   Emo4ve  Thinkers   Intui4ve  Factual   Expressive  Non  emo4onal   Friendly       Analyser   Supporter   GET  IT  RIGHT   GET  ALONG   thoughuul,  calm,  careful,  deliberate   Copyright  MyProfile  Pty  Ltd  20112  
  36. 36. Matching Jobs & CareersActors   Academics   Adver4sing   Administra4on  Adver4sing   Accoun4ng   Environment   Animal  welfare  Ar4sts  &  musicians   Engineering   Event  management   Counselling  Business  &wners   Finance  o  banking   Driver   Promoter   Fashion     service   Customer  Designers   IT   Hairdresser  &  beauty   Environment  Directors  &  producers   Medical   Hospitality   Gardening  Lawyers   Planners   Human  resources   Health  Consultant   Research   Journalism     Logis4cs  Merchandise  Buyers   Scien4fic   Public  rela4ons   Medical  Professional  athletes   Sogware   Real  estate   Nursing  Radio  announcers   Teachers   Analyser   Supporter   Retail   Teaching  Sales  Managers   Technicians   Sales  &  marke4ng   Technical  specialists  Trades  ppeople   Trades   eople   Travel   Welfare           Copyright  MyProfile  Pty  Ltd  2012  
  37. 37. Mentoring  Program:   Piloted  in  NSW  &  Qld  Sponsored  Launch  in  SA   Copyright  MyProfile  Pty  Ltd  2011  
  38. 38. Copyright  MyProfile  Pty  Ltd  2011  
  39. 39. Copyright  MyProfile  Pty  Ltd  2011  
  40. 40. Copyright  MyProfile  Pty  Ltd  2011  
  41. 41. Copyright  MyProfile  Pty  Ltd  2011  
  42. 42. Copyright  MyProfile  Pty  Ltd  2011  
  43. 43. Copyright  MyProfile  Pty  Ltd  2011  
  44. 44. Copyright  MyProfile  Pty  Ltd  2011  
  45. 45. Copyright  MyProfile  Pty  Ltd  2011  
  46. 46. Copyright  MyProfile  Pty  Ltd  2011  
  47. 47. Copyright  MyProfile  Pty  Ltd  2011  
  48. 48. Copyright  MyProfile  Pty  Ltd  2011  
  49. 49. Enhancing  and  strengthening  all  of  your  prospec4ve  students   marke4ng  and  recruitment  strategies   Please  contact  Len  Eagles  to  discuss  your  needs   and  the  range  of  op4ons  available   and  to  do  a  Test  Profile.     University  Partnership  Program  Coordinator     leneagles@mycareermatch.com.au   02  9863  3926  /  0417426628   www.mycareermatch.com.au   Copyright  MyProfile  Pty  Ltd  2012  
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