What is Marketing Automation?
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This is my slide deck from my presentation at the Silverpop B2B Marketing University in Washington DC, March 3rd 2010. ...
This is my slide deck from my presentation at the Silverpop B2B Marketing University in Washington DC, March 3rd 2010.
It first answers the question "what is a marketing automation system". It explains the various components of a marketing automation system, present a case study how the technology helps solve particular problems, and how marketing automation fits in the overall marketing technology ecosystem.
It covers the following topics: lead management, lead nurturing, data hygiene, email marketing, lead scoring, marketing campaigns, marketing analytics, marketing reporting, web analytics, lead tracking and sales and marketing alignment, CRM integration, database management, form builder, landing page builder, search engine optimization, search marketing and social media.
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