Content is King. If your goal is to find hidden sales opportunities in your lead database, content plays an important role. With the right content, leads will move through the buying process more quickly, and sales will receive high-quality leads only.

1. The Secret To Creating Lead
Nurturing Content That Converts

2. Introduction
Jep Castelein
Founder of LeadSloth
www.leadsloth.com
@jepc @leadsloth

3. “We Know Wot We Wants and We'll Git It”

4. 7 Steps to Finding Untapped REVENUE
1. 2.
Sales & Marketing Choose The Right
Alignment Audience
7. 3.
Track & Measure Know Them
6. 4.
Converse Provide Value
5. Make Offers They Can’t Refuse

5. Get Your Prospect’s ATTENTION

6. Move Them FORWARD in The Buying Process

7. Lack of Relevant CONTENT: 45% “End of the Ride”
(source: IDG via Ardath Albee)

8. Content Meets Buyer's NEEDS Only 42% of the Time
(source: IDG via Ardath Albee)

9. 75% Find CONTENT More Important Than Technology
(source: KingFish Media's 2010 Social Media report)

10. 1. Write BETTER Copy
2. Create A Content PLAN
3. Write More EFFECTIVE Emails
4. Read The DIGITAL Body Language
Agenda

11. Write BETTER Copy

12. #1 Write for RESULTS

13. #2 Write for EDUCATION

14. “I Love It When a CONTENT Plan Comes Together!”

15. #1 Segmentation & Buyer PERSONAS

16. #2 Map Content to the Buying phase

17. #3 FORMATS: Different Strokes for Different Folks

18. #4 Writing PRODUCTIVITY & Reuse

19. 1. WHY Do I Get This?
2. What Is It ABOUT?
3. What Does It ASK Me To Do?
4. Why Should I CARE?
5. How Do I RESPOND?
Write More EFFECTIVE Emails

20. Read The DIGITAL Body Language

21. The 7 Steps & Content Creation
1. 2.
Sales & Marketing Choose The Right
Alignment Audience
7. 3.
Track & Measure Know Them
6. 4.
Converse Provide Value
5. Make Offers They Can’t Refuse

22. Need Help Creating Content That
Converts? Let’s Talk!
Get Tips on Finding
In 30 Hidden REVENUE in Learn how
Minutes... Your Lead Database I can help!
Contact Jep
jep@leadsloth.com

23. Q&A
jep@leadsloth.com
1-888-4A-SLOTH
www.leadsloth.com
@jepc @leadsloth