The Secret To Creating Lead
Nurturing Content That Converts
Introduction


               Jep Castelein
               Founder of LeadSloth
               www.leadsloth.com
         ...
“We Know Wot We Wants and We'll Git It”
7 Steps to Finding Untapped REVENUE

             1.                                              2.
Sales & Marketing    ...
Get Your Prospect’s ATTENTION
Move Them FORWARD in The Buying Process
Lack of Relevant CONTENT: 45% “End of the Ride”
(source: IDG via Ardath Albee)
Content Meets Buyer's NEEDS Only 42% of the Time
(source: IDG via Ardath Albee)
75% Find CONTENT More Important Than Technology
(source: KingFish Media's 2010 Social Media report)
1. Write BETTER Copy

2. Create A Content PLAN

3. Write More EFFECTIVE Emails

4. Read The DIGITAL Body Language




Agen...
Write BETTER Copy
#1 Write for RESULTS
#2 Write for EDUCATION
“I Love It When a CONTENT Plan Comes Together!”
#1 Segmentation & Buyer PERSONAS
#2 Map Content to the Buying phase
#3 FORMATS: Different Strokes for Different Folks
#4 Writing PRODUCTIVITY & Reuse
1. WHY Do I Get This?

2. What Is It ABOUT?

3. What Does It ASK Me To Do?

4. Why Should I CARE?

5. How Do I RESPOND?


...
Read The DIGITAL Body Language
The 7 Steps & Content Creation

             1.                                              2.
Sales & Marketing         ...
Need Help Creating Content That
     Converts? Let’s Talk!


             Get Tips on Finding
  In 30      Hidden REVENUE ...
Q&A




      jep@leadsloth.com
      1-888-4A-SLOTH
      www.leadsloth.com
      @jepc @leadsloth
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Secrets to Creating Lead Nurturing Content That Converts

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Content is King. If your goal is to find hidden sales opportunities in your lead database, content plays an important role. With the right content, leads will move through the buying process more quickly, and sales will receive high-quality leads only.

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Secrets to Creating Lead Nurturing Content That Converts

  1. 1. The Secret To Creating Lead Nurturing Content That Converts
  2. 2. Introduction Jep Castelein Founder of LeadSloth www.leadsloth.com @jepc @leadsloth
  3. 3. “We Know Wot We Wants and We'll Git It”
  4. 4. 7 Steps to Finding Untapped REVENUE 1. 2. Sales & Marketing Choose The Right Alignment Audience 7. 3. Track & Measure Know Them 6. 4. Converse Provide Value 5. Make Offers They Can’t Refuse
  5. 5. Get Your Prospect’s ATTENTION
  6. 6. Move Them FORWARD in The Buying Process
  7. 7. Lack of Relevant CONTENT: 45% “End of the Ride” (source: IDG via Ardath Albee)
  8. 8. Content Meets Buyer's NEEDS Only 42% of the Time (source: IDG via Ardath Albee)
  9. 9. 75% Find CONTENT More Important Than Technology (source: KingFish Media's 2010 Social Media report)
  10. 10. 1. Write BETTER Copy 2. Create A Content PLAN 3. Write More EFFECTIVE Emails 4. Read The DIGITAL Body Language Agenda
  11. 11. Write BETTER Copy
  12. 12. #1 Write for RESULTS
  13. 13. #2 Write for EDUCATION
  14. 14. “I Love It When a CONTENT Plan Comes Together!”
  15. 15. #1 Segmentation & Buyer PERSONAS
  16. 16. #2 Map Content to the Buying phase
  17. 17. #3 FORMATS: Different Strokes for Different Folks
  18. 18. #4 Writing PRODUCTIVITY & Reuse
  19. 19. 1. WHY Do I Get This? 2. What Is It ABOUT? 3. What Does It ASK Me To Do? 4. Why Should I CARE? 5. How Do I RESPOND? Write More EFFECTIVE Emails
  20. 20. Read The DIGITAL Body Language
  21. 21. The 7 Steps & Content Creation 1. 2. Sales & Marketing Choose The Right Alignment Audience 7. 3. Track & Measure Know Them 6. 4. Converse Provide Value 5. Make Offers They Can’t Refuse
  22. 22. Need Help Creating Content That Converts? Let’s Talk! Get Tips on Finding In 30 Hidden REVENUE in Learn how Minutes... Your Lead Database I can help! Contact Jep jep@leadsloth.com
  23. 23. Q&A jep@leadsloth.com 1-888-4A-SLOTH www.leadsloth.com @jepc @leadsloth
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