Secrets to Creating Lead Nurturing Content That Converts

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Content is King. If your goal is to find hidden sales opportunities in your lead database, content plays an important role. With the right content, leads will move through the buying process more …

Content is King. If your goal is to find hidden sales opportunities in your lead database, content plays an important role. With the right content, leads will move through the buying process more quickly, and sales will receive high-quality leads only.

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  • 1. The Secret To Creating Lead Nurturing Content That Converts
  • 2. Introduction Jep Castelein Founder of LeadSloth www.leadsloth.com @jepc @leadsloth
  • 3. “We Know Wot We Wants and We'll Git It”
  • 4. 7 Steps to Finding Untapped REVENUE 1. 2. Sales & Marketing Choose The Right Alignment Audience 7. 3. Track & Measure Know Them 6. 4. Converse Provide Value 5. Make Offers They Can’t Refuse
  • 5. Get Your Prospect’s ATTENTION
  • 6. Move Them FORWARD in The Buying Process
  • 7. Lack of Relevant CONTENT: 45% “End of the Ride” (source: IDG via Ardath Albee)
  • 8. Content Meets Buyer's NEEDS Only 42% of the Time (source: IDG via Ardath Albee)
  • 9. 75% Find CONTENT More Important Than Technology (source: KingFish Media's 2010 Social Media report)
  • 10. 1. Write BETTER Copy 2. Create A Content PLAN 3. Write More EFFECTIVE Emails 4. Read The DIGITAL Body Language Agenda
  • 11. Write BETTER Copy
  • 12. #1 Write for RESULTS
  • 13. #2 Write for EDUCATION
  • 14. “I Love It When a CONTENT Plan Comes Together!”
  • 15. #1 Segmentation & Buyer PERSONAS
  • 16. #2 Map Content to the Buying phase
  • 17. #3 FORMATS: Different Strokes for Different Folks
  • 18. #4 Writing PRODUCTIVITY & Reuse
  • 19. 1. WHY Do I Get This? 2. What Is It ABOUT? 3. What Does It ASK Me To Do? 4. Why Should I CARE? 5. How Do I RESPOND? Write More EFFECTIVE Emails
  • 20. Read The DIGITAL Body Language
  • 21. The 7 Steps & Content Creation 1. 2. Sales & Marketing Choose The Right Alignment Audience 7. 3. Track & Measure Know Them 6. 4. Converse Provide Value 5. Make Offers They Can’t Refuse
  • 22. Need Help Creating Content That Converts? Let’s Talk! Get Tips on Finding In 30 Hidden REVENUE in Learn how Minutes... Your Lead Database I can help! Contact Jep jep@leadsloth.com
  • 23. Q&A jep@leadsloth.com 1-888-4A-SLOTH www.leadsloth.com @jepc @leadsloth