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[ENG] B2B leadgeneration by being a rockstar
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[ENG] B2B leadgeneration by being a rockstar

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Content Marketing rocks and your company should act more like a rockband!

Content Marketing rocks and your company should act more like a rockband!


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  • Jag är här idag för att berätta hur ni ska bygga era sajter för att de ska konvertera så in i h........ Men innan jag berättar det! (Handuppräckning....)Hur många av er här inne sitter och funderar på hur ni ska bygga ert varumärke?Hur många funderar på segmenteringsfrågor? Hur många av er sitter och fnular på vilka målgrupper ni ska "flirta med"? Hur många av er funderar nya coola budskap som ska trumpetas ut mot de här målgrupperna?
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    • 1. B2B Leadgeneration by being a Rockstar Conversion Jam 2012-10-22
    • 2. [@magnussandman]VP Business Development - Leadsius
    • 3. You can forget all this! You cannot build your companies brand – only people can do that! There is no such thing as target groups, forget it. There is only people and they think and act like individuals. Knowledge and engagement is the only thing that counts – don´t waste your time dressing up your products/services with nice messages . It simply doesn´t work…How do it? Content Marketing presented like a ROCKBAND!
    • 4. OASIS They are publishers They create content They buid relationships They are the best being themselves They are genuine and authentic They create story in real-time
    • 5. [THIS IS EXACTLY HOW YOUR COMPANY SHOULD ACT! ]
    • 6. Guns and Roses A rockband finds a audience A rockband gets the audience they deserve A rockband ENTERTAIN their audience! A rockband loves their audience and they show it! A rockband transforms a audience to fans
    • 7. [THERE IS ONLY INDIVIDUALS OUT THERE AND IT IS YOUR JOB TOATTRACT YOUR OWN AUDIENCE! ]
    • 8. Avicii Artists and DJ:s build strong relations to its audience Artists and DJ:s transforms creates fans out of its audience Artists and DJ:s are everywhere where their fans are. (Social media, own channels on Youtube, Soundcloud etc) Artists and DJ:s makes fans love them and shout is out to the world. (Brandbuilders, brandsoldiers....)
    • 9. [YOUR COMPANY MUST MAINTAIN AND ENTERTAIN YOUR DESERVED AUDIENCE!]
    • 10. Merchandise OF COURSE IT`S ALL ABOUT BUSINESS! IN FACT – IT`S ALL ABOUT CONVERSION! AT THE END OF THE DAY – MONEY TALKS!
    • 11. [YOUR COMPANYSHOULD ACT ANDDO BUSINESS AS A ROCKBAND! ]
    • 12. [?]Is there really B-to-B Companies out there whoreally is doing business like this? And if so, howdo they present themselves on the web?
    • 13. ROCKSTARS B2B CompaniesEvernoteMailChimpSAPSiemensDesk
    • 14. ROCKSTARS B2B Company For small Business – AMEX OPEN FORUM
    • 15. Still wondering how you boost your site foroptimal conversion?Watch this site and place your logo at the top!It rocks – for sure!http://iconapop.com/

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