Current Situation A normal lead - Gives No idea of its importance
Situation with Lead Score A lead with score - Gives you clear idea of its importance
What is Lead Scoring? It is a process to differentiate your prospective leads from non-prospective ones.
Lead Scoring using Lead Simplified Factors Budget 4 points Necessity 3 points Time 2 points Authority 1 point 10
Budget - 4 points Lead Scoring What is the budget of the prospect? Class I - 4 - Excellent (will buy my product) Class II - 3 - Good (Can buy my product) Class III - 2 - Fine (May buy my product) Class IV - 1 - Poor (Chances are less)
Necessity - 3 points Lead Scoring How much is he in need of the product? Class I - 3 – Needs it badly Class II - 2 – Does have some need Class III - 1 – No real necessity
Time - 2 points Lead Scoring How soon would he buy? Class I - 2 – Very Urgent Class II - 1 – Soon Class III - 0.5 – No idea
Authority - 1 points Lead Scoring Is he the decision maker? Class I - 1 – Yes, and only one. Class II - 0.5 – One of the many. Class III - 0.25 – No.
Improves conversion rates By targeting right prospects Benefits