Fiverr I will Provide You with 10 Tips to Becoming Successful on Linkedin Linkedin.com is an amazing, FREE business resource that can be invaluable to small business owners, contractors and vendors wanting to win sales as well as professional employees and career‐seekers looking to create and manage their career success. If you wish to become known as a leader or expert in your niche or industry there are several things you can do on LinkedIn to become known. The term “Branding” is synonymous with “Success” and Linkedin proves to be one of the best methods to create YOUR PERSONAL BRAND! 1. Create a Dynamic Profile. – Your personal profile on Linkedin is the most important asset that you have. Think of it as YOUR resume on steroids. If your profile is strong, the benefits are endless. Utilize a very good photo of yourself. Preferably in a business or professional setting where people can see your face. (Note: No pics taken with a Cellphone Camera) Create a headline that is clear and searchable, i.e. “Board‐Certified Amusement Park Manager”. Insert your websites and blogs under the “Other” category and provide an extended description. Provide a strong summary of qualifications and skills. The more definitive and keyword‐rich, the easier it will be for clients, recruiters and potential employers to find you. Content Copyright 2010‐2011. Tony Falcone Enterprises. All Rights Reserved.
Insert all of your jobs and write a comprehensive summary for each. (Note: If you are applying for jobs, your resume’ had better match what is listed on Linkedin). Every time you update your resume’, you should be updating your Linkedin profile. Potential employers will look at your profile to check for accuracy. Do NOT embellish or lie! This can come back to haunt you. List your volunteer work, membership or leadership in clubs, associations or community organizations. Education and training. List as many as the page will allow. If you never finished that degree, put “in progress”. This will allow alumni and others to search you out. Add and use Slideshare and other applications to your profile. Videos, PowerPoint Presentations, Articles, Reports, Whitepapers, Word and Pdf Documents can all be uploaded and add to your credibility and professional expertise. Add a Twitter account. When you post updates to your Linkedin profile, you can choose to automatically update your Twitter profile as well. This aids in searchability. Add any awards or major accomplishments to your profile. Keywords will enhance your searchability on search engines. Make sure to use spell check when you are finished. Nothing says “unprofessional” like a poorly misspelled document. Finally, have a friend or associate review it to see how it reads and flows. What is the #1 Mistake made by Linkedin members? Not completing your profile! Linkedin will guide you through the various stages of completing your profile. Ensure that you have 100% prior to continuing on with any of the next steps. Content Copyright 2010‐2011. Tony Falcone Enterprises. All Rights Reserved.
2. Connect with Who You Know, NOW! – Linkedin offers a few different ways to “add” people to your network. You can import them from your email service or insert their name and email address so an invitation can be sent. Start inviting those who you already know like family, friends, and coworkers from previous and present jobs, colleagues and classmates. Although Linkedin provides you with a “canned” invitation, you should always customize each one to the person you are sending it to. For example: Hi Alice, I enjoyed working alongside you at XYZ Company. I am now working as a sales rep at ABC, Inc. and wanted to include you in my professional network so we can stay connected. Sincerely, John Smith 3. Recommendations and Referrals – Ask your contacts to write you a personal recommendation. These can be extremely valuable for potential clients, recruiters and employers to see and they add volumes to your credibility as a professional. Linkedin makes it very easy to manage this process. Simply place your cursor over “Profile” and click on “recommendations”. Follow the step by step procedures. When your contacts do send you a recommendation, you have the right to accept it, reject it or ask the sender to modify it for you. Content Copyright 2010‐2011. Tony Falcone Enterprises. All Rights Reserved.
Maintain the positivity of this action flowing by returning the favor and writing a glowing recommendation for the contact that wrote yours. This makes you both, look good. Feeling tongue tied and not able to come up with a professional recommendation? Why not take a look at other member’s profiles and see how theirs are written? Recommendations should be to the point. This can accomplished in a short example or a longer one. Do not embellish. Provide accurate and substantial information about the person you are recommending. Here are two examples of a short and long recommendation. 1. Stephen is a very knowledgeable, experienced healthcare professional. He always puts the concerns of his patients and employers first. I can only give the highest recommendations for Stephen. If the opportunity to work with him was available, I would be honored to have him as an associate. 2. I have had the privilege of knowing Janis for over 5 years. Janis is a professional of the highest caliber, who is meticulous in her approach to building strong relationships. While working as her colleague, I was made aware of several compliments from customers who relied heavily upon her product knowledge. Janis is a great communicator and manager, often serving in many different roles to fit the strenuous demands of the company. She coordinated projects involving numerous people and her ability to work collaboratively while guiding the projects quickly and effectively was outstanding. Everyone was always impressed with how tirelessly she worked and the extra effort she put forth in achieving results. Content Copyright 2010‐2011. Tony Falcone Enterprises. All Rights Reserved.
Janis definitely brings all the intangibles that cannot be learned which make her an asset to whatever team she is part of. It is my privilege to recommend Janis as a true professional and I would always welcome an opportunity to work with her again. 4. The Power of Groups – Getting good exposure is critical to growing your connections and your opportunities for success. One of the ways you can gain this effectively is by joining and participating in Groups. The more groups that you join, and the more you participate in them, the more exposure you will get. As a member of Linkedin, you can join a maximum of 50 main groups and an unlimited number of sub‐groups. In order to join a subgroup, you must already be a member of the parent or main group. Look up groups, associations and organizations that you are already a member of. You may be surprised to find that they also have their own group presence on Linkedin. Are you an alumni member of a school, educational or social organization? They may have a group on here too. What are your areas or expertise or experience? Chances are…there is a group on here that specializes in that. Companies may have a group dedicated to previous and present employees. What interests you? Are you a consultant looking to connect and find work in the IT arena? Find a group whose mission and members can enhance you and the brand you are building. Content Copyright 2010‐2011. Tony Falcone Enterprises. All Rights Reserved.
Joining can be as simple as expressing interest. Some groups may be restrictive and require you to be in a specific position or part of another organization before you can become a member. You can specify and customize how many times you would like to see group updates. If you do join 50 groups, these communications can get tedious to go through. So prioritize and set the most important up on a daily basis, some on a weekly basis and maybe some you don’t receive any communication from at all. Instead you check updates from these groups at your leisure. Become a resource for others within your group. Once you are a member, GET INVOLVED! When discussions are posted, make a comment or extend the discussion. Post any news that may be relevant to group’s purpose and invite comments from others. An example might look like this: Within the “Financial Managers/Bankers of the USA, Group”, I post a headline from a news source “Housing Values Are Still Falling” and a link to the story. Then I add a discussion question such as “Is this happening in your local area or region?” “What is your local government or chamber of commerce doing to address this?” Are you experiencing a business‐related problem or challenge? Consider posting this in the discussion forum as well. Other members might jump at the chance to provide you with free advice so they can look good, too. Most groups also have a jobs section where you can view as well as post jobs. These can be very helpful especially if the group focuses on your line of business or expertise. Content Copyright 2010‐2011. Tony Falcone Enterprises. All Rights Reserved.
Maybe a group hasn’t been created that addresses the areas you are looking for? You can start your own and it’s an easy process to accomplish however be forewarned: As your group members and activity levels grow, it can take a considerable amount of time to moderate and balance the group. A suggestion might be to first act as a moderator for another group to see how it fits with your schedule and time. 5. Building Your Professional Credibility by Asking Questions and Answering Others – Another method to build your brand and become known is to answer questions within your levels of expertise. Place your cursor the “More” tab at the top of your Linkedin page. Click on “Answers”. Here you will find thousands of questions from people all over the Linkedin network. To find questions, follow these steps: Click on the “Advanced Answers Search” tab. Click on a provided “category”. To be more specific, type in keywords which are relevant to your expertise or areas of professional skills. Make sure the button for “Questions and Answers” is pressed. Click “Search” Now, click on “Open Questions” You will see a list of questions that you can provide an answer to. Be respectful to others who may have already answered. Make sure your answers are well thought out and quality. Your answers should be areas that you are well‐versed in. If not, you could be called to the table by someone more knowledgeable and your credibility can be damaged. Answering these questions on a regular basis, will get you seen and recognized. Want to add even more credibility to your personal brand? Then it’s time to stand out by providing “THE BEST” answer. When the person who asked Content Copyright 2010‐2011. Tony Falcone Enterprises. All Rights Reserved.
the initial question closes it (or when it automatically closes) they will have the opportunity to select the "BEST” answer. If you’re that person, then your profile will display the icon, such as BEST in Information Technology. Additional “BEST” icons will increase your professional credibility. 6. Increasing Your Contacts and Network – Many people, who claim to be successful on Linkedin, believe that you must have the most contacts humanly possible. Some even think of gaining contacts as a game in which they have to beat out everyone else. There is even a term associated with these folks. LION or Linked In Open Networkers are individuals who accept invitations from anyone and everyone from every conceivable industry, in an effort to amass a huge quantity of contacts. Yet, having tens of thousands of contacts – Does it really benefit you? I haven’t seen any data that supports this concept. What I have found to be of most value is connecting with individuals split up into three specific areas: 1) Those who you already know, past and present, from the ranks of friends, family, colleagues and employers. 2) Those who are within your same line of work, niche or industry. 3) Those who you want to gain business or employment from. So should we begin accepting invitations from everyone when they come in? Every time someone (that you don’t already know) sends you an invitation, look very closely at the person’s profile. Look at their job/employment summary, their current status and employer, their number of contacts, their industry? Do you feel that accepting their invitation will benefit them, you or both parties, mutually? MUTUAL BENEFIT! This is what I look for with every invitation that is sent to me. Content Copyright 2010‐2011. Tony Falcone Enterprises. All Rights Reserved.
If after viewing the other person’s profile, you are satisfied AND there might be benefits from having this mutual association; then go right ahead and accept the invitation but do it, strategically. The following is an example of how I might respond, in a message (Which I do for each and every person), to invitations once I have accepted them: Hi John, Thank you for the invitation. I can see that there may be some mutual benefits and joint opportunities for us by our association. If you have a moment, please visit my website/blog to learn more about the services (or products) that I provide. http://www.335566ABC.com If you, your organization or any of your contacts could benefit from these services, please don’t hesitate to let me know. Likewise, I would like to learn more about your expertise and services. Best Regards, Tony F. P.S. Feel free to contact me with any questions you may have. Now that we have addressed how to accept an invitation, let’s talk briefly about how to decline one. Don’t be shy, scared or feel ashamed. If you do not wish to accept an invitation, simply click the “Ignore” button on the invitation. It’s that simple! The person who sent you the invitation will not know that you ignored it. If the invitation was Spam or if you just do not want to connect (maybe a coworker who threw you under the bus), you can also click on “I don’t know this person” after the “ignore” button has been pushed. Doing this will actually cause a reprimand from Linkedin toward that person, if they Content Copyright 2010‐2011. Tony Falcone Enterprises. All Rights Reserved.
receive too many of these. It can lead to their being banned from Linkedin altogether. Ok, we have addressed how to accept, ignore and respond to invitations that you have received. Let’s continue on with how we look for new contacts, qualify them and finally, invite them into your network, successfully. Contacts of Your Existing Contacts – Look at who is connected to your contacts. View their job titles, location, industry or employer. It can be much easier to send out an invitation to someone who already knows your friend or colleague. Don’t be afraid to use their name when connecting. Group Membership Contacts – After you have joined a group, take a look at its membership base. You can send out invitations to these individuals simply because you share membership in the same group. Group Discussions – One of my favorites! Participate in a discussion within your groups. Start a discussion (which adds recognition and credibility). Or add your comments to a discussion that is already in progress. Who are the other players? Take a look at their profiles to see if there is a match. Use the discussion as a springboard for your invitation. Answers – Just like the discussions above, “Answers” can provide opportunities to connect with other like‐minded professionals. Answer a question, then view who else is responding and send out invitations accordingly. Search by Employers and Job Titles – When you are at your “Home” page, look to the upper right hand corner. You will see an open typing box that says “People”. To the right of this box, click “Advanced”. Now you can search for all the people that work for a specific company or have a specific job title. Want to connect with Content Copyright 2010‐2011. Tony Falcone Enterprises. All Rights Reserved.
only those that are local? You can specify contacts within a certain mile radius of your zip code. When pulling up an individual’s profile, in the upper right hand corner, click on “Add to Your Network”. Specify how you know this person i.e. friend, colleague, group, etc. Now get ready to send off an invitation. Be advised that invites only allow you a limited amount of characters when sending. Be strategic about how you will word your invitation. Here is an excellent example that is very successful. Hi John, It looks like we both run in some of the same circles and I feel our association could be mutually beneficial. I would like to add you to my network to explore those possibilities. If you have any questions, please don’t hesitate to let me know. Best Regards, Tony F. 7. Finding Jobs and Employment on Linkedin is EASY! – Linkedin provides a number of avenues and methods to locating a new job. When youre looking for jobs, try to use your existing connections if you can. Someone who is already employed at the company or has their own connections there, might be able to help you. Once you are in a new position, you should also be willing to assist your connections. Let’s run through some successful methods for finding employment on Linkedin: Your Profile – We have already discussed how important it is to have a profile that is 100% complete and should contain keywords/buzzwords that Content Copyright 2010‐2011. Tony Falcone Enterprises. All Rights Reserved.
allow your profile to be more accessible and searchable for employers and recruiters. Some individuals place a headline under their name that reads something like this “IT Manager with 10+ Years Experience Looking for New Challenges”. I do not recommend engaging in this practice as it makes you appear desperate. Tell me, who wants to hire a desperate person? Contact Settings ‐ Click on “Profile” and once there, scroll down to the very bottom. You will see a box stating “Contact Settings”. Click on “Edit” and you will see the following. Place a check mark into every available box. This will indicate to others that you are open to these new areas. What kinds of opportunities would you like to receive? Career opportunities Expertise requests Consulting offers Business deals New ventures Personal reference requests Job inquiries Requests to reconnect Groups – Groups have sections dedicated specifically for jobs, contracts and employment opportunities. Take a look at what is available within the groups that you are already a member of. Feel free to ask questions about the position from the person who originally posted it. There are many Groups on Linkedin that cater specifically to jobs and employment and some are even sub‐divided by location and region. Content Copyright 2010‐2011. Tony Falcone Enterprises. All Rights Reserved.
Consider joining one or many of these groups so you can have access to these job listings. The Linkedin Job Search Function – The job search function is easy to find and use on Linkedin. When you have logged in, at the top of your pages, look for “Jobs” and click on it. You will see an open typing box that says “Keywords”. To the right of this box, click “Advanced”. Now you can search for all jobs from a specific company, a specific job title, an industry or by location. If your results are few or don’t come up at all, Click on “See more jobs from Simply Hired that fit these criteria” where you can view additional job postings. 8. Know WHO is Interviewing You! – Linkedin provides a wealth of information especially when it comes to discovering information about your potential employers, other employees and the hiring officials for the position you are interested in. When you find a position that is exciting, you want to improve your chances of making it into the list of those that get an interview. Sending a resume’ or completing an online application is a no‐brainer. Having the hiring official recognize your name “AGAIN” is very valuable. As I have mentioned previously, when you are at your “Home” page, look to the upper right hand corner. You will see an open typing box that says “People”. To the right of this box, click “Advanced”. Now you can search for all the people that work for a specific company or have a specific job title such as Director of Human Resources. Feel free to contact the HR department and ask for the name and email address of the hiring manager/director/decision maker for this position. Employers want to make the hiring process efficient. Once you have this information, I recommend sending an email with your resume’ attached and expressing interest in the position. Content Copyright 2010‐2011. Tony Falcone Enterprises. All Rights Reserved.
If you are granted an interview for this position, utilize the resources of Linkedin to obtain further information on the person or people that you will be meeting with. Maybe you went to the same school or share the same interests? Being able to connect on this level can greatly improve your chances for successfully obtaining this position. 9. Cross Promotion is a GOOD Thing – Realize that there are many avenues out there to cross promote what you are doing on Linkedin. Other sites like Facebook, Myspace and Twitter are prevalent and it’s almost a requirement to also have memberships in some or all of them depending upon your industry and career field. New social media sites are popping up all the time as well. Search for one that may fill your niche. There are groups, like on Yahoo, you can become a member of and also share information. The greater your (positive) exposure across the internet, the more opportunities you will have to be recognized as an expert, have recruiters and employers contacting you, and new clients will abound. Do you have a blog or company website? Ensure that you are updating these sites with what you updating on Linkedin. Add your Linkedin profile address to the signature of your outgoing emails and your websites. Consider having it added to your business cards and stationary as well. 10.Success Doesn’t Just Fall Out of the Sky, It Takes Work! OK, so you have an outstanding profile, a large but specific network, you have participated in many groups and answered various questions. Now What? Success will come from the individual contact you MAINTAIN with others. I capitalized MAINTAIN because it is so very important. Once you have connections and people are recognizing you; YOU need to stay in their minds. Content Copyright 2010‐2011. Tony Falcone Enterprises. All Rights Reserved.
Re‐connecting and touching base with your contacts is critical. The frequency at which you touch base may be different from person to person. I always appreciate when people pop in, send a personal note and say hello from time to time. Even if it’s for nothing specific. This keeps them in my mind for any opportunities that they can be part of or contribute to. In addition to touching base and maintaining communications with our contacts, I suggest that you stay “active” on Linkedin. This can be accomplished by all of the steps we have covered within this guide. Post status updates, edit and make improvements to your profile, answer questions, start and comment on discussions, participate in polls and change your profile photo monthly. The more activities you engage in, the more people will follow you and the greater the recognition and success you will receive. There you have it! My top ten methods for becoming successful onLinkedin.com. I want to personally “THANK YOU” for purchasing this guide.This list is by no means exhaustive as there are additional tips andmethods coming out all the time. In terms of global recognition, credibility,value and applicability to enhancing your career, these ten methodscontinue to come out on top.Best Wishes and Amazing Success,Tony F. Content Copyright 2010‐2011. Tony Falcone Enterprises. All Rights Reserved.