Articles and BlogPosts that AttractBotsNOTE: Even if you have nointention of writing your ownarticles and blog posts -- evenif you intend to outsource everyword -- you still need to knowwhat factors of an article orblog post make it attractive tothe search engine spiders, or bots.Youre an expert in your niche. And your articles and blog posts are probably filled with usefuland timely information. However, if nobody ever sees them, theyre not going to do you anygood. The idea is to get the search engine spiders to find your articles and blog posts and returnthem as results when a user posts a query regarding your niche.So what exactly is it that attracts those bots?KeywordsThe first and most important factor for attracting bots to your articles andblog posts is the liberal use of keywords and keyphrases. You need tosprinkle keywords and phrases throughout your article or blog post. Youcant just use keywords mindlessly, however. They have to be relevant.ContentKeywords and keyphrases get the bots to visit your site, but the value of the content is whatmakes them return a link to your blog or article when a potential customers searches about yourniche on the web.Relevant and Current ContentStaying on top of the trends in your niche and building your articles and blog posts around themwill draw search engine bots like honey draws flies. Up-to-date information is what yourcustomers want. And the search engine bots know that.High-Quality ContentNothing undermines the credibility of a website more quickly thanmisspelled words and poor grammar. You cant focus ONLY onattracting bots. Thats important, but if those who follow the link andread your article or blog post are unimpressed, bored, or appalled at
your atrocious spelling and grammar, youve wasted your time and theirs.Controversial ContentTheres nothing wrong with using controversy to attract attention. People have been doing it forthousands of years, and it still works. There are well-known personalities alive and well todaywho make a living being opinionated and taking controversial stands. • Avoid the use of boorish language and swear words. The occasional use of a swear word denotes passion. Using swear words merely indicates a poor command of the language. • Be passionate. Real passion shines through. If you believe what your article or blog post says, then others will believe it as well.Useful ContentMaking a blog post or writing an article and posting it on your website for the sole purpose offilling up space is not only useless, it might even be harmful to your reputation on the Internet -- and reputation is EVERYTHING on the Internet! • Even useless content might attract bots, but bots dont buy products and services. Customers buy! • Provide information that customers want. Provide USEFUL content!
The Anatomy ofEffective Articles andBlog PostsThe biggest differences between anarticle and a blog post are: • An article is longer and more detailed than a blog post. • An article does not necessarily contain the opinions of the author.But in many ways, articles and blog posts are very much alike: • They both need strong headlines • They both need to have keywords in the title and in the first sentence as well as in each and every paragraph. • The information needs to be arranged in a logical manner. • The information must be accurate, timely, and usable. • Spelling and grammar ALWAYS count!Anatomy of an ArticleThe Basics • Make an outline and list the information that you want to impart in a logical manner. • Do your research. The information MUST be accurate, so do your research and check your facts -- twice! • In niche marketing, the purpose of an article is to supply information. Its best to keep your opinions to yourself unless you are recommending a specific product. • Dont badmouth any of your competitors or your competitors products or services.How-to • The title must be strong and must capture the attention of the reader. Its vital that the title makes the reader want to know more. • The main keyword should be in the title. • The first sentence needs to be powerful, and the main keyword should appear at least once in the first sentence, and at least twice in the first paragraph. • Keywords or long-tail keywords should be included in every paragraph of the text at least once. Twice is better. • An article needs to consist of no fewer than 300 words; 400 to 500 is optimal. • Use bullet points to emphasize the main points you want to make. • Dont let misspelled words or incorrect grammar stand. If you are in doubt, ask the advice of someone who knows.
You may or may not include a resource box in articles that you publish on your own website. Butfor articles that you submit to article banks, your resource box needs to contain all of theinformation that readers need to know about you and about how to navigate to your website.Anatomy of a Blog PostVideo Lesson: A Blog Post - An In-depth LookBasics • By nature, a blog post is an opinion. A blog post isnt made for the purpose of imparting information so much as for expressing an opinion. Still, the basics are the same. • Make an outline of the points that you want to make in a logical order. • If you state facts, make sure they are accurate. • Be passionate. If you ARE passionate about the topic, that feeling will come across to your readers.How-to • The title of a blog post must jump off of the page and grab the reader. Wimpy titles wont get the job done. • Get the main keyword into the title, if possible. • Use the main keyword in the first sentence, and liberally sprinkle keywords throughout the post. • Blog posts should be held to no more than 250-300 words. • Double-check spelling and grammar, and be sure that both are correct. • Bullet points are great in blog posts to emphasize the main points. • If you make blog posts to blogs other than the one on your own website, be sure to use a signature tag that includes a link to your own website.
Researching andChecking FactsFacts Change"Facts" dont stay the same-- they change. Factschange as knowledgeincreases.There was a time when the accepted "fact" was that the earth was flat. There was a time whenthe "fact" was that polio couldnt be prevented. And, there was a time when the idea of anelectronic system to which the entire world could connect simultaneously and exchange ideasand information was the stuff of science fiction. It certainly wasnt considered "fact," but here wesit in front of our computers connected to that "impossible" system. Facts change.How to Keep CurrentStaying on the top edge of changing information and updated facts is animportant part of being an affiliate marketer. The idea is to establishyourself as an "expert," and "experts" have their facts straight.Following is a list of ways how to go about researching and verifying thefacts that you intend to use in an article or a blog post:SubscribeSubscribe to publications, both online and off, that relate to your niche. There are publicationsout there that relate to just about every niche known to man. Youre more likely to get cutting-edge information from topic-related publications than from any other source. Subscribe to: • Newspapers • Magazines • Journals • Newsletters (especially those published by your competitors) • EzinesNetworkYoull likely hear the very latest news by networking. People know people who know people. Butdont just use information garnered on the grapevine. Check your facts before you use theinformation.Visit the social networking sitesYoull find out what people are talking about. When you know what average people areinterested in, you can search for the facts that theyll be interested in reading about.
Attend niche-related live eventsYoull learn more than you ever dreamed possible by rubbingshoulders with the movers and shakers in your industry. Youll gainaccess to facts that others dont have.
Keyword PlacementThink of keywords as your keys tosuccess. The Internet revolvesaround keywords.Thats because search enginesrevolve around keywords. Internetusers plug keywords into the searchboxes of search engines and hit theSearch button.The main factor that determines the results returned are the keywords. While there are otherfactors, the keywords are the main factor.How well you use keywords is going to have a great deal to do with how successful your affiliatemarketing business is. When you are writing copy (articles or blog posts) that will be posted onyour website, the idea is to get the search engines to find that your article or blog post hasenough value to list a link to your website in the results that aresupplied for an inquiry.Using keywords isnt all that hard. The article or the blog post isABOUT the keyword. If the main keyword is "lock," then the article orblog post is obviously about a lock. If the main keyword is "dog," thenthe article or blog post is obviously about a dog.But youd be surprised at how easy it is to NOT use keywords. Youcould write an article about locks and title it "Keep Intruders Out ofYour Home." However, "Lock Intruders Out of Your Home" is a bettertitle because it uses the main keyword.Compile a good list of key variations on the main keyword and use those variations throughoutyour article or blog post. Keywords should always appear in every article or blog post in each ofthe following instances: • In the title. • In the first sentence of the first paragraph. • In every paragraph of the article or blog post.Keyword DensityKeyword density is also important. You should probably aim for about a 3 percent keyworddensity.If your article is 500 words then, 500 x .03 = 15. You should use keywords about 15times for that 500-word article.
Now, a word of caution here: Correct keyword use is valuable, and youllhear a lot more about keyword density.However, keyword stuffing is NOT valuable. Keyword stuffing refersto the use of the same keyword over and over and over again in an articleor blog post solely for the purpose of using the keyword, and it will notget the results that you were hoping for.
What a GoodArticle or BlogPost IS and IS NOTNow that you know whatconstitutes a good article orblog post, you should alsoknow what a good article orblog post is NOT.Here some reminders aboutboth that should help youremember what to do and what not to do.A Good Article or Blog Post IS NOT: • A bunch of affiliate links without any useful text -- Youd be surprised at the number of untrained affiliates who think that just because they post their affiliate links, the search engines will love them and customers will flock to them. It doesnt work like that. • A carbon copy of content on someone else’s affiliate sales page -- There is nothing wrong with looking at the sales pages of other affiliate marketers, because you can get some great ideas. But copying content on a sales page is not only ineffective -- its just dumb! Youve got to establish you own online presence and identity. You cant be a carbon copy and have success. • A list of keywords repeated over and over again in an incoherent pattern -- Search engine bots or spiders arent easily fooled. Search engine programmers have seen every trick in the book at least once. Just using your keywords over and over again will NOT attract the bots -- nor will it sell the first item. • A list of links without any rhyme or reason -- Affiliate links have a purpose. Their purpose is to send YOUR website visitors to the merchants website, where your visitor then buys something and earns a commission for you. Affiliate links are NOT just space fillers. • Writing you have STOLEN from somebody else -- Its called plagiarism, and its illegal! You must write your own articles and blog posts or have a ghost writer write them for you.A Good Article or Blog Post IS:Here is a list of things you now know, and should always keep in mind. A good article or blogpost is:
• Copy that people find interesting and/or informative. People who search the Internet are most often looking for information rather than for a particular product to buy. If you provide accurate, timely, and USEABLE information, you increase the chances a thousand-fold that they will buy a product or a service from you.• Original material written by you, a hired freelance writer, or someone who would like you to publish their articles in exchange for a link to their website.• Writing that includes your keyword an adequate number of times.• Writing in which every word is spelled correctly and is grammatically correct.
Putting It AllTogetherNow its time to take theinformation youve learned andput it to good use.Youre going to write anarticle!Step 1: Go to https://adwords.google.com/select/KeywordToolExternal and enter your MAINkeyword in the search box. Enter the code asked for and press the keyword button.Step 2: Choose a keyword (or keyphrase) -- just one.Step 3: Open a blank document from your word processor and set akitchen timer for 15 minutes.Step 4: For those 15 minutes, you are going to do some Focused FreeWriting. This means all you have to do is write everything that comesto mind about your chosen keyword.Dont worry about correct grammar or spelling. Dont worry aboutwhether what you are writing makes sense -- it probably wont.Above all, DON’T EDIT, DON’T REVISE, and DON’T THINK TOO MUCH!Heres an example of Focused Free Writing -- the keyword (actually keyphrase) chosen was"fifties hot rod hood ornaments": “Now what do I say about fifties hot rod hood ornaments, I just can’t think of anything more to write about fifties hot rod hood ornaments, what about fifties hot rod hood ornaments shaped like women, I wonder if there are any I don’t know about they sure add a kind of classy look to a car especially a red one also there is a company that makes custom fifties hot rod hood ornaments to your specs they are really beautiful I have one that is in the shape of an eagle actually what is a fifties hot rod hood ornament? What makes a nice one, how do you fit it to the style of your car where can you find really cool ones how can you tell it’s well made and how do you keep it looking shiny and bright ....”Just write! Think about your chosen keyword or phrase, and keep writing whether you think youhave anything to say or not. If you have too many ideas, just breeze through them withoutelaborating.
Step 5: Put your "crazy" writing away for a day or longer.Step 6: Take out this weird document, cut out the drivel, save the beststuff, and make complete sentences out of the ideas. If you have morethan one good idea, thats great. Make a list of those good ideas and savethe doc to a file that you name "Extra Ideas," or some such.Step 7: Now using your best idea culled from your Focused Free Writing exercise, write two orthree paragraphs expanding on your basic idea. Dont worry too much about keyword use yet;were getting to that next.Step 8: NOW, go back and keyword-optimize the article. Don’t go crazywith this step. Don’t turn it into an agonizing percentages game. All youhave to do is: • Make sure your keyword is in the very first sentence of each paragraph. • Make sure your keyword is in the last sentence of each paragraph. • Then, add the keyword once in the middle of one or two other paragraphs.With this method, your keyword density will always be about 2-4 percent of the text. Its simpleand effective.Step 9: Add your internal links and your affiliate links. Search engines like internal links, somake sure you add a link or two INSIDE your article to other pages on your site. For example: • "For more information on fifties car detailing kits, click here”Or • “To download a useful report on fifties hot rod detailing, click here.Embed your affiliate links into your keywords or phrases.Step 10: Now add your article to your website or post it on your blog.There, you have now written your first article and youre on your way to making affiliatecommissions!
Lets ReviewBefore you move forward,let’s review some of the mostimportant information fromthis course.SummaryTo make money in youraffiliate business, you need toknow what attracts searchengine bots to your articles and blog posts.This includes properly placed keywords and keyphrases, and relevant, current, high quality,controversial and/or useful content.With properly written articles and blog posts, you can get to the top of search engine listingswhere your affiliate links can be found by visitors who will buy and earn you commissions.Quick Tips • An article is longer and more detailed than a blog post. • An article does not necessarily contain the opinions of the author.Articles and blog posts are very similar in the following ways: • They both need strong headlines. • They both need to have keywords in the title and in the first sentence as well as in each and every paragraph. • The information needs to be arranged in a logical manner. • The information must be accurate, timely, and useable. • Spelling and grammar ALWAYS count!Researching and checking facts is an important aspect ofwriting articles and blog posts. You should: • Subscribe to online and off-line newspapers and periodicals. • Network with other affiliate marketers. • Visit social networking sites. • Attend niche-related live events.
Good articles and blog posts are NOT: • A bunch of affiliate links without any useful text. • A carbon copy of content on someone else’s affiliate sales page. • A list of keywords repeated over and over again in an incoherent pattern. • A list of links without any rhyme or reason. • Writing you have STOLEN from somebody elseGood articles and blog posts ARE: • Text people will find interesting and/or informative. • Original material written by you, a hired freelance writer, or someone who would like you to publish their articles in exchange for a link. • Writing which includes your chosen keyword a judicious number of times. • Writing in which every word is spelled correctly and is grammatically correct. Glossary Keyword -- A word that describes what you are searching for on the Internet. Keyphrase -- A group of words that describe what you are searching for on the Internet. Content -- The general term used to describe the information contained on a website or a web page.Bullet Point -- Words that are preceded by a symbol that indicates the words are important.Networking -- Creating and maintaining informational relationships that are mutuallybeneficial.Keyword Density -- The ratio of keyword use in an article or blog post as compared to the totalnumber of words in the document.Internal Link -- A link to other pages in the same website.Affiliate Link -- A link to a merchants website that identifies you as the affiliate who sent thepotential customer.
Action Steps__Go to the Google Keyword tool website and enter your main keywordin the search box.__ Choose one keyword.__ Open a blank word document and set the kitchen timer for 15minutes.__ Write everything that comes to mind about your keyword for 15minutes, without concern for spelling, grammar, or keyword use.__ Put your writing away for a day or longer.__ Take out your document, cut out the drivel, save the best ideas, and make completesentences.__ Using the best idea culled from your Focused Free Writing exercise, write two or threeparagraphs using complete sentences, and correct spelling and grammar.__ Go back and keyword optimize your document.__ Add internal and affiliate links.__ Post the article to your website.