Online Lead Generating Formula  (KR + OPO) + MMCC & S = TT          TT x OF = L          L + FU = C
KR = keyword researchThe Google keyword tool will tell you;What your prospects are typing into Google tosearch for your pr...
https://adwords.google.com/o/KeywordTool
Set to ‘Exact’ match
Exact match local results
OPO =        On Page OptimisationYour Keyword must be found in the web page‘meta-tags’;• Page URL• Page title• Page headin...
Web page content shouldcontain a bare minimum of 300words of relevant, on-topic text.
MMCC & S =  Multi-media content creation        and syndication• Articles – article directories, web2.0 sites• Video – You...
TT = Targeted TrafficIt is better to have 100 visitors who are targeted– find you through relevant keywords than 1000visit...
TT x OF = LOF = Opt-in Form          Collect prospect information;          • Name          • Email          • Phone numbe...
The opt-in form will only work if you are making the right offer!   It MUST be relevant AND          valuable!
Targeted Traffic x Optin Form = L          L = Lead
L + FU = CLead + Follow-up = Customer
Follow up via email            and/or telephone  By email, at some point you MUST ask for the sale,             but provid...
Lead Generating Websites• Wordpress websites• SEO – Content creation & syndication• Training & Workshops
Upcoming SlideShare
Loading in …5
×

Online Lead Generating Formula - Redbridge College

240 views

Published on

Presentation given at Redbridge college 9th October 2012 - How to Generate Leads From Your Website.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
240
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Online Lead Generating Formula - Redbridge College

  1. 1. Online Lead Generating Formula (KR + OPO) + MMCC & S = TT TT x OF = L L + FU = C
  2. 2. KR = keyword researchThe Google keyword tool will tell you;What your prospects are typing into Google tosearch for your products and servicesHow many times the phrases have been searched
  3. 3. https://adwords.google.com/o/KeywordTool
  4. 4. Set to ‘Exact’ match
  5. 5. Exact match local results
  6. 6. OPO = On Page OptimisationYour Keyword must be found in the web page‘meta-tags’;• Page URL• Page title• Page heading and sub-headings• Description tag• Image tags
  7. 7. Web page content shouldcontain a bare minimum of 300words of relevant, on-topic text.
  8. 8. MMCC & S = Multi-media content creation and syndication• Articles – article directories, web2.0 sites• Video – Youtube, Vimeo, etc• Audio - iTunes• Slideshows – Slideshare, Sliderocket, etc• PDFs – Scribd, Docstoc, etc
  9. 9. TT = Targeted TrafficIt is better to have 100 visitors who are targeted– find you through relevant keywords than 1000visits from searchers who found you throughnon-relevant keywordsRelevant keywords = ‘buyer’ keywords
  10. 10. TT x OF = LOF = Opt-in Form Collect prospect information; • Name • Email • Phone number • Nature of enquiry
  11. 11. The opt-in form will only work if you are making the right offer! It MUST be relevant AND valuable!
  12. 12. Targeted Traffic x Optin Form = L L = Lead
  13. 13. L + FU = CLead + Follow-up = Customer
  14. 14. Follow up via email and/or telephone By email, at some point you MUST ask for the sale, but provide more VALUE first!If you ask for and receive a telephone number then this is a STRONG lead – call them back ASAP!
  15. 15. Lead Generating Websites• Wordpress websites• SEO – Content creation & syndication• Training & Workshops

×