TT = Targeted TrafficIt is better to have 100 visitors who are targeted– find you through relevant keywords than 1000visits from searchers who found you throughnon-relevant keywordsRelevant keywords = ‘buyer’ keywords
TT x OF = LOF = Opt-in Form Collect prospect information; • Name • Email • Phone number • Nature of enquiry
The opt-in form will only work if you are making the right offer! It MUST be relevant AND valuable!
Follow up via email and/or telephone By email, at some point you MUST ask for the sale, but provide more VALUE first!If you ask for and receive a telephone number then this is a STRONG lead – call them back ASAP!
Lead Generating Websites• Wordpress websites• SEO – Content creation & syndication• Training & Workshops
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