Leadership Learning Community Board Report


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Board report for the January 2011 meeting. More info: www.leadershiplearning.org

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Leadership Learning Community Board Report

  1. 1. Board Meeting Report January 2011
  2. 2. Contents <ul><li>Strategic achievements </li></ul><ul><li>Online and social media strategy </li></ul><ul><li>Leadership for a New Era update </li></ul><ul><li>Consulting services </li></ul>
  3. 3. Strategic Updates since November <ul><li>Continuing to increase awareness and engagement through events and online/social media strategies </li></ul><ul><li>First draft of Leadership and Networks report being edited by partners for June launch </li></ul> 
  4. 5. Primary Tools LLC Website: Blog LNE Website Newsletter Twitter Webinars Increase awareness Increase community engagement Demonstrate thought leadership Channels Goals
  5. 6. Secondary Tools Facebook LinkedIn SlideShare Increase awareness Disseminate content Channels Goals
  6. 8. Leadership Learning Community Website <ul><li>Uvs: Unique Visitors </li></ul>21% of unique pageviews related to blog (July – December 2010) Leadership and Race launch The blog continues to be a dynamic section of the website. The launch of the Race publication significantly increased the number of visitors
  7. 9. Leadership for a New Era Website Total Members <ul><ul><li>The LNE site continues to gain members but engagement needs to increase </li></ul></ul>
  8. 10. Twitter Twitter Followers: 1,273 Listed: 132 Klout Score*: 33 * The Klout Score is a measurement of overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence <ul><ul><li>Twitter is one of the most successful tools we use to share content, attract members, promote events, test ideas and content, and find partners/allies for our work </li></ul></ul>
  9. 11. LLC Newsletter Did not send newsletter. Sent fundraising campaign Current newsletter base is 2,129 91% growth since June 2010 <ul><ul><li>Great channel for keeping members engaged. The performance continues to increase – with the exception of November 2010. The drop may be due to seasonal factors </li></ul></ul>
  10. 12. Webinars & Events <ul><li>Hosted 16 events from January 2010 – January 2011 (face to face, conferences, webinars) </li></ul><ul><ul><li>6 Leadership and Race </li></ul></ul><ul><ul><li>5 Leadership and Networks </li></ul></ul><ul><ul><li>3 Collective Leadership </li></ul></ul><ul><ul><li>2 Other </li></ul></ul><ul><li>Engaged hundreds of participants across the nation </li></ul><ul><ul><li>Webinars and events are one of the most successful channels for engaging members on an ongoing basis. Participation and interest continue to increase </li></ul></ul>
  11. 14. Facebook & LinkedIn <ul><ul><li>Effective channels for disseminating information and engaging in conversations about LLC and related content. </li></ul></ul>Total Members Facebook Page LinkedIn Group Total Members
  12. 15. SlideShare Best performing presentation: 428 views, 36 downloads Total presentations: 12
  13. 16. Content Observations <ul><ul><li>The best performing content categories, ‘Leadership and Race’ and ‘Leadership and Networks,’ are consistent across multiple channels </li></ul></ul><ul><ul><li>A strategy that has proven to be successful is to create partnerships with other sites and blogs to disseminate the content and reach a wider audience </li></ul></ul>
  14. 17. Top Blog Content <ul><li>Key Topics: </li></ul><ul><ul><li>Network leadership </li></ul></ul><ul><ul><li>Leadership and Race </li></ul></ul><ul><ul><li>Collective leadership </li></ul></ul><ul><ul><li>Evidence Based practice </li></ul></ul><ul><li>Top Articles: </li></ul><ul><ul><li>Leadership development investment framework </li></ul></ul><ul><ul><li>Leadership and Race report </li></ul></ul><ul><ul><li>SNA and evaluation of leadership networks </li></ul></ul><ul><ul><li>Shared leadership case study </li></ul></ul><ul><ul><li>The future of leadership </li></ul></ul>* Timeframe: January – December 2010
  15. 18. Top ReTweeted Content * As of 1/24/11
  16. 19. Strategies Moving Forward <ul><li>Launch a webinar series to drive engagement and strengthen relationships with members </li></ul><ul><li>Hold targeted face to face events with partners (i.e. Monitor Institute) </li></ul><ul><ul><li>Use post event surveys to get immediate feedback (same for webinars) </li></ul></ul><ul><li>Continue to send newsletter every month to engage new and existing members </li></ul>
  17. 20. Strategies Moving Forward <ul><li>Continue to produce fresh content for the blog and work with other sites and blogs to include content as guest articles </li></ul><ul><li>Strengthen our presence in Twitter – move more from listening to engaging </li></ul><ul><li>Continue to use secondary channels (Facebook, LinkedIn and SlideShare) to communicate with some members active in those channels. However, most of the time will be invested in primary channels discussed above </li></ul>
  18. 22. Leadership and Networks <ul><ul><li>Finalizing synthesis with writing partners </li></ul></ul><ul><ul><li>Co-hosted a webinar to engage Network of Network Funders with Monitor Institute </li></ul></ul><ul><ul><li>Co-hosted a Bay Area Learning Circle with Monitor Institute </li></ul></ul><ul><ul><li>LLC team currently participating in a Network Weaving Community of Practice </li></ul></ul><ul><ul><li>LLC team currently learning about NodeXL (SNA mapping tool) </li></ul></ul>
  19. 23. Leadership and Race Launch <ul><li>1,286 downloads </li></ul><ul><li>814 newsletter signups </li></ul><ul><li>150 webinar participants </li></ul><ul><li>60+ mentions in Twitt er </li></ul><ul><li>30+ online placements/mentions </li></ul>* As of 1/25/11
  20. 24. Reach: 231.2K U.S. Placements in Popular Sites Reach: 68.8K U.S. Reach: 9.1K U.S. Source: Quantcast.com
  21. 25. “ A report released this summer by the Leadership Learning Community, a national nonprofit that focuses on leadership development, calls into question the stale commitment to diversity of so many progressive Americans. How to Develop and Support Leadership that Contributes to Racial Justice, co-authored by a group of the country's most cutting-edge thinkers on race and leadership, very politely points out that the left shouldn't be so quick to point fingers.”
  22. 26. “ A thought-provoking new report on leadership and race entitled “How to Develop and Support Leadership that Contributes to Racial Justice” has just been issued by the Leadership Learning Community. The report suggests the leadership programs that simply focus upon diversity practices, equal opportunity, and individualism, do not recognize how systems such as culture, institutional practices, and policies, impact career and life opportunities for disadvantaged groups.”
  23. 28. Current Consulting Projects Client Type of Project NatureServe Network analysis and network development Switzer Foundation Network analysis and network development Community Leadership Program Evaluation SeeChange Evaluation
  24. 29. Strategic Questions <ul><li>How to fund core mission work in a more restricted grant economy? </li></ul><ul><li>How to become a more networked organization actively engaging our community? </li></ul>
  25. 30. Contact Information <ul><li>Leadership Learning Community </li></ul><ul><li>www.leadershiplearning.org </li></ul><ul><li>Twitter.com/LeadershipEra </li></ul><ul><li>_________________________ </li></ul><ul><li>1203 Preservation Park Way #200 </li></ul><ul><li>Oakland, CA  94612 </li></ul><ul><li>(510) 238-9080 Phone </li></ul><ul><li>(510) 238-9084 Fax </li></ul><ul><li>[email_address] </li></ul>