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Action Learning Project: Culmination Presentation
Action Learning Project: Culmination Presentation
Action Learning Project: Culmination Presentation
Action Learning Project: Culmination Presentation
Action Learning Project: Culmination Presentation
Action Learning Project: Culmination Presentation
Action Learning Project: Culmination Presentation
Action Learning Project: Culmination Presentation
Action Learning Project: Culmination Presentation
Action Learning Project: Culmination Presentation
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Action Learning Project: Culmination Presentation

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  • Our project is around registration and engagement for our national meetingWe completed the event in May, but are still implementing our design, in terms of the post-event activitiesWe developed our goals and KPI’s based on benchmarks from previous events, plus guidance from Beth around realistic targets
  • Our project is around registration and engagement for our national meetingWe completed the event in May, but are still implementing our design, in terms of the post-event activitiesWe developed our goals and KPI’s based on benchmarks from previous events, plus guidance from Beth around realistic targets
  • Our project is around registration and engagement for our national meetingWe completed the event in May, but are still implementing our design, in terms of the post-event activitiesWe developed our goals and KPI’s based on benchmarks from previous events, plus guidance from Beth around realistic targets
  • Our project is around registration and engagement for our national meetingWe completed the event in May, but are still implementing our design, in terms of the post-event activitiesWe developed our goals and KPI’s based on benchmarks from previous events, plus guidance from Beth around realistic targets
  • Our project is around registration and engagement for our national meetingWe completed the event in May, but are still implementing our design, in terms of the post-event activitiesWe developed our goals and KPI’s based on benchmarks from previous events, plus guidance from Beth around realistic targets
  • Data Collection Process: we used a variety of tools, some were new (such as Brown Paper Tickets) and some were tools we use every month (such as Constant Contact)What worked?We added a question in the registration form about how they learned about the event, one of the options was the newsletter, so we were able to track the newsletter strategy.Tools like Mention.net allowed us to track hashtag mentionsWhat didn’t work?Difficult to track influencer strategyHashtag needs to be around 7 charactersDidn’t start tracking hashtag from the beginningNeed better tools to help us collect and archive tweetsUnderstanding the Data Process: We still have to analyze the data to figure out what channels/strategies drove more registrations, etcThe next steps is for Natalia and Eleanor to meet and discuss what charts we want to create with the data, and then discuss what the data means
  • Data Collection Process: we used a variety of tools, some were new (such as Brown Paper Tickets) and some were tools we use every month (such as Constant Contact)What worked?We added a question in the registration form about how they learned about the event, one of the options was the newsletter, so we were able to track the newsletter strategy.Tools like Mention.net allowed us to track hashtag mentionsWhat didn’t work?Difficult to track influencer strategyHashtag needs to be around 7 charactersDidn’t start tracking hashtag from the beginningNeed better tools to help us collect and archive tweetsUnderstanding the Data Process: We still have to analyze the data to figure out what channels/strategies drove more registrations, etcThe next steps is for Natalia and Eleanor to meet and discuss what charts we want to create with the data, and then discuss what the data means
  • Key questions we want to answer through the data:RegistrationWhat were the monthly trends?Goal vs. target (percent)SourcesHow did the participants learn about Creating Space? (newsletter, etc)Review registration formReview bit.ly dataHow effective was the influencer strategy for getting registrations?Review registration formEngagementHow effective was the Twitter chat in engaging the community around the conference?Review Twitter chat metrics around participants, messaging, role of influencersHow effective was Twitter in helping promote the event?Mentions/retweets metricsThemes? [Include sample tweets to represent content]
  • InsightsSome early insights include: Deborah’s outreach drove a lot of registrations (61 total!), sending targeted emails with varied approaches (discount, etc) as effective, during the last month we got a lot of registrations, the Twitter chat was effective in engaging the audience around key questions, the hashtag got momentum thanks to the Twitter chatNeed to provide more support around Twitter hashtag/chat for people who don’t know the channel that wellWe had a difficult time promoting the event because we did not have clear content, but we think we could have leveraged the content we did have a bit better – snippets of blogs, promote quotes from past participants, tell the story of progress as we are designing the event – don’t wait until everything has been decided to communicate with the communityApply to decision processWe are planning our next meeting soon so we will be leveraging the data to adjust our promotional strategy. For instance, we want to focus on a more targeted group of influencers that can drive more registrations and engagement than our previous group
  • What are your top three insights about improving your organization’s measurement practices?Improving our KPI dashboard to reflect how our metrics compare to our goals (network engagement and reach goals for the next 3 years)Provide more timely data/analyticsIdentify key questions you want to answer before starting to collect and analyze the dataDevelop a content dashboard that allows us to improve our listening and engagement strategiesWhat is your next pilot?Develop content dashboardContinuing to improve our KPI dashboard – incorporating the strategic goals, and key initiatives such as Creating SpaceDeveloping a plan for next year’s Creating Space
  • Transcript

    • 1. Action Learning Project: Learning CulminationOrganization Name: Leadership Learning CommunityAction Learning Project: Creating Space 2013Goals KPI Results ToolsCREATING SPACE X2013 REGISTRATIONRegister 80 People132 PeopleRegistered!Brown PaperTickets, GoogleDocsNEWSLETTERSUBSCRIPTIONCAMPAIGNIncrease email listsubscribers to 3,500 or300 or 9% growth rateSo close:8.71% growth rate!ConstantContact, Bit.lyINFLUENCER Drive 20 Registrations71 RegistrationsDriven!Brown PaperTickets, GoogleDocsENGAGEMENT50% of registeredattendees engagebefore, during, andafter56% of attendeesengaged on Twitter!Twitter, TwitterList, HootSuite,Mention, Excel
    • 2. Action Learning Project: Learning CulminationProgress on our goals: Goal #1020406080100120140FEBRUARY MARCH APRIL MAYNumber of Total Event Registrants
    • 3. Action Learning Project: Learning CulminationProgress on our goals: Goal #2(43)3780Event Registration Sources: NewsletterGoal Total Difference3,0003,0503,1003,1503,2003,2503,3003,3503,4003,4503,500FEBRUARY MARCH APRIL MAYNumber of Total Newsletter Subscribers
    • 4. Action Learning Project: Learning CulminationProgress on our goals: Goal #3(10)1020# of Registrants who learned of event viaDesign Team Member:Event Registration Sources: Design TeamGoal Total Difference* Not including LLC staff who were part of the Design Team
    • 5. Action Learning Project: Learning CulminationProgress on our goals: Goal #4050100150200250FEBRUARY MARCH APRIL MAYCS Hashtag MentionsTwitterChat, CSEvent
    • 6. Action Learning Project: Data Collection• Data Collection Process• What worked? • What didn’t work?We used avariety of toolsWe asked “how did youlearn about the event?” onour registration surveyAnd boosted ournewsletterpromotion!We tracked our hashtag usingMention.netOur hashtag was waytoo long! Should beabout 7 charactersWe didn’t starttracking ourhashtag from thebeginningWe still want better toolsto help us collect andarchive tweets!
    • 7. Action Learning Project: Sense-Making• Sense-Making ProcessWe collected data monthly Entered data manually in aGoogle doc spreadsheetConverted to an Excel spreadsheet, addedreferences to data in other sheets, addedformulas to calculate % rate of change, andcreated charts!• What worked? • What didn’t work?We need a better way to analyze the data to figureout how our emails and social media effortsimpacted registrationsWe were able to see the dramatic impact ourinfluencers had on registration (especially our EDwho drove 61 registrations!)Great JobDeborah!
    • 8. Action Learning Project: Learnings• Key questions we want to answer through the data:• Registration• What were the monthly trends?• Goal vs. Target (percent)• Sources• How did the participants learn about Creating Space? (newsletter, etc)• Review registration form• Review bit.ly data• How effective was the influencer strategy for getting registrations?• Review registration form• Engagement• How effective was the Twitter chat in engaging the community aroundthe conference?• Review Twitter chat metrics around participants, messaging, roleof influencers• How effective was Twitter in helping promote the event?• Mentions/retweets metrics• Themes? [Include sample tweets to represent content]
    • 9. Action Learning Project: Learnings• Insights• Targeted Email Outreach• Twitter Support• Leverage Content• Apply to decision process• Targeted group of influencers“How did you hearabout Creating Space2013?”People familiar with social mediachannels who are productivebloggers and have a broad network
    • 10. Action Learning Project: Learnings• What are your top three insights about improving your organization’smeasurement practices?• Improving our KPI dashboard• Provide more timely data/analytics• Identify key questions before collecting data• Develop a content dashboard to improve our listening• What is your next pilot?• Develop content dashboard• Continuing to improve our KPI dashboard• Developing a plan for next year’s Creating Space

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