Action Learning Project: Leadership Learning Community We are a national nonprofit organization transforming the way leadership development work is conceived, conducted and evaluated, primarily within the nonprofit sector. We focus on leveraging leadership as a means to create a more just and equitable society. We are going to focus our project on our upcoming national meeting, Creating Space.
Description KPI Primary channel is email. Testing calls to Goal 1: Registration action from emails - Register 80 People what works best to convert to subscription Promote subscription Grow List to 4,000Goal 2: Build Email List through social media, (currently at 3,500) blog, webinars Give registration codes to design group and encourage them to Goal 3: Influencer promote to their Drive 20 Registrations channels, track conversions Twitter chat before the 50% of registered event, promote the attendees engage Goal 4: Engagement hashtag during and before, during, and after the event after
Action Learning Project: Leadership Learning Community • Audience: Leadership development programs, funders, evaluators, researchers and consultants • Benchmarking: Registration target based on previous conference. The other targets are estimates based on similar promotional campaigns (i.e. publication launch) • Measurement methodology: – Registrations: Brown Paper Tickets – List Building: Constant Contact – Influencer: Brown Paper Tickets, bit.ly, Rowfeeder – Engagment: HootSuite, Rowfeeder