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The business of social networking deck   bmba dec2011
 

The business of social networking deck bmba dec2011

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    The business of social networking deck   bmba dec2011 The business of social networking deck bmba dec2011 Presentation Transcript

    • Social Networking in Business NBMBA CHAPTER MEETING DECEMBER 12, 2011 PRESENTATION BY ALANA PEASE & KAREN DRAKE
    • Agenda  Art of Networking  Social Power  Mastering Presence  12 Steps to Toot Your Own Horn  :30 Seconds to Impact  Networking Donts  How to Stay Connected and Be Remembered Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
    • The Art of Networking…is buildingrelationships toacquire informationto make intelligentdecisions Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
    • What Kinds of People Network? Successful People Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
    • 4 Purposes of Networking  Build relationships  Enhance your personal and professional development  Invest in future leverage  Be remembered Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
    • 3 Types of Networking Operational  Building relationships with people who can help you do your job  Primarily internal and oriented toward current demands Personal  Building relationships outside the organization through professional associations and personal interest communities, mostly external and oriented toward current interests and potential future interests Strategic  Building internal and external relationships that are oriented toward future priorities  Tend to be both internal and external and immediate relevance may not be clear Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
    • Leveraging a Hybrid NetworkBusiness Networking Social Networking Commonly a formal,  An informal or formal The exchange of social structure made group of like- information or services minded up of individuals (or professionals (or organizations) organizations)  Connected by one or Collaboratively more specific types create, or act upon of common interest, The cultivation of business personally or productive relationships opportunities professionally Interaction can be  Interaction can be face to face and/or face to face and/or electronic electronic Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
    • Social Power… it is the Revolution!…defined as a viral census ofexpressed views sharedthrough personal broadcastplatforms upon whichsubsequent response and/oraction is generated.
    • People around the globe are using technology andmedia platforms to organize and demand changeWhat is the key driver?Real-time experience, exposure and sharing of ideas,news and information [around the globe]What is the impact?An invitation to join the experience; inspiring activeengagementWhat is the end result?Connection + Action = Empowerment Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
    • Social Media has dramatically changed thelandscape of communication and the waypeople connect 97MM Super Social Users! Following world events in real-time; short, concise sound-bites of information 130MM Professionals in over 200 Countries • 41% Business • 70% Job Seeking • 80% Recruiting Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
    • Social Media cont. 3B Videographers! 48 hrs of video uploaded/minute, 8 yrs of video daily, 20% traffic is via mobile; ranked as the preferred advertising medium for advertiser It is the way to communicate says over 800MM users. Widely social and mostly informal, sharing of information, images and ideas Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
    • What’s Your Relational Capital?“Even in the midst of technological advances,I find one remarkable, simple constant:business is still driven by people andrelationships.” Ed Wallace Business Relationships that Last: 5 Steps to Transform Contacts into High Performing Relationships Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
    • Mastering Presence with 4 E’sEngaging Be authentically in the moment, listen for connecting pointsExpressive Don’t be afraid to mix passion with perspectiveEffective Maximize delivery through multiple channels of communication (appearance, actions, oral, written)Enlightening Be intentional and purposeful when presenting relevant insights and data; information should benefit others or the organization Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
    • BRAG!12 Tips to Tooting Your Own Horn Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
    • :30 Seconds to ImpactMain Deliverable / Headline:___________________________________________________________________________________________________________________________________________________________________________________________________What contribution did you make?___________________________________________________________________________________________________________________________________________________________________________________________________What were the results?_________________________________________________________________________________________________________________________________________________________________________________________________ Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
    • 5 Networking Don’ts5. Standing in the buffet line, you send a Facebook friend or LinkedIn request4. You follow up within 24 hrs with no context or 6 months later with, “You don’t remember me?”3. You hand someone your card or ask for theirs and say, “I need to pick your brain.”2. You corner someone, at the event, never letting the person leave, never allowing others in1. You never allow them to “miss you”…stalker alert! Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
    • How to Stay Connectedand Be Remembered Write purposeful thank  Invite people to an you letters/notes event/opportunity that Send an article, related to taps an interest you your discussion discussed Tell people where you are  Mentor someone  Leadership position  Know your :30-60 elevator  Current interests, speech articles, blogs, etc.  Use brag bites Connect through social  Practice network mediums Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
    • How is your “net” working? Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
    • Thank You Karen Drake, Principal  Alana Pease, President Contact: 314-805-5552  Contact: 314-882-3430 Visit Karen Drake @ LinkedIn to  Visit www.headstrongleader.com to download deck download deck Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011