Justin McCullough    Turning MindsTurningMinds.com
The Change - Technology  Control:      Gave control back to the customer  Information:      Expedited the availability a...
What Do You Care About?   Customers         •   Vendors   Sales             •   Stability   Cost              •   Benef...
It’s not about you!It’s about your customer.
What Do Customers CareAbout?   Wants       •   Avoiding Pain   Needs       •   Personal Growth   Friends     •   Surviv...
Today’s Business is AboutThe Customer.     Understand Them       Their Wants       Their Motivations       Their Inter...
Use the Web And Social Media forAttraction.   Speak their language   Answer their problems   Give to them in order to g...
This is not New!   Know, Like, Trust   AIDA –    Awareness, Interest, Desire    and Action   Do Unto Others as You    W...
What Drives NormalPeople   Entertain   •   Humor   Inform      •   Design, Look, Feel   Educate     •   Story   Solve ...
What To Do Now?  Think Like a BusinessDeveloper and a Marketer.       Assets vs Expenses   Relationships vs Transactions  ...
Purpose and Value   Know what you stand  for, what problems you solve and how that helps         customers
WIIFM   “What’s In It For Me”Everything you do needs to    be aligned with theWIIFM of your customer.          Not you.
Profile your CustomerTypes Demographics matter Their lifestyle and interest matter Their problems and patterns  matter...
Know your BOB “Best of Best” Customer   BOB’s talk to you, come backrepeatedly, refer you. They Love you!
You need to leverage online
How?  Create websites, social   media activities, and         content. That speaks to your customers with          their l...
Think About Attracting  • Followers  • Subscribers  • Readers  • Advocates  • Testimonials  • Positive    Reviews  • Inbou...
Online Marketing Assets Search Engine Optimized Pages Lead Generation Forms Mailing Lists (email addresses) Social Net...
Use Social Media To Maintain visibility Create authority Promote your customers Address Pain Points and WIIFM ideas E...
Engaging Content Images Questions Interesting content (on topic or off) Personal experiences Request for feedback Pu...
Social Media is not the Goal.Instead you want: Customer interaction Customer satisfaction Authority and availability D...
How To Do This?1.   Know What You Stand For2.   Know Your Customer Types           Their Needs, Wants, Interests3.   Know ...
Website   Easy to navigate   Creates interest   Provides value to customer with WIIFM    focus   Relevant and sharable...
Social Networks Promotes customer interest Occasionally promotes your product / service Provides value to customer with...
Remember, We Are Attracting:  • Followers  • Subscribers  • Readers  • Advocates       Which lead to  • Testimonials     m...
Be Intentional  • Have a content Plan    • What to say, when, where and      why and for which customer type.  • Keep a Sc...
Grow Your Marketing Assets:  • Lead Generation    • Drive New Emails, Followers,      Shares and Referrals.  • High Intere...
Facebook Ad - WIIFM
Ad – Landing Page
Questions and Answers      Justin McCullough      getmccJustin@gmail.com      409-550-6681 cell     www.TurningMinds.com  ...
Social Media & Web for Business
Social Media & Web for Business
Upcoming SlideShare
Loading in...5
×

Social Media & Web for Business

215

Published on

Rewiring the understanding of marketing and traditional marketing efforts and mapping them to current social media and web marketing tactics.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
215
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media & Web for Business

  1. 1. Justin McCullough Turning MindsTurningMinds.com
  2. 2. The Change - Technology  Control: Gave control back to the customer  Information: Expedited the availability and spread of information  Attention: Removed (traditional) media channels domination of attention  Creation: Made everyone a creator, collaborator and critic.
  3. 3. What Do You Care About?  Customers • Vendors  Sales • Stability  Cost • Benefits  Image • Quality  Reputation • Performance  Competitiveness • Growth
  4. 4. It’s not about you!It’s about your customer.
  5. 5. What Do Customers CareAbout?  Wants • Avoiding Pain  Needs • Personal Growth  Friends • Survival  Family • Get through the day  Lifestyle • Relationships  Happiness
  6. 6. Today’s Business is AboutThe Customer.  Understand Them  Their Wants  Their Motivations  Their Interests  Their Challenges
  7. 7. Use the Web And Social Media forAttraction.  Speak their language  Answer their problems  Give to them in order to get them  Appeal to interest  Be approachable  Facilitate and collaborate  Participate with them
  8. 8. This is not New!  Know, Like, Trust  AIDA – Awareness, Interest, Desire and Action  Do Unto Others as You Would Have Them Do Unto You!
  9. 9. What Drives NormalPeople  Entertain • Humor  Inform • Design, Look, Feel  Educate • Story  Solve • Emotion problem • Referral from Friend • Deals • Wants and Needs
  10. 10. What To Do Now? Think Like a BusinessDeveloper and a Marketer. Assets vs Expenses Relationships vs Transactions Experiences vs Attention
  11. 11. Purpose and Value Know what you stand for, what problems you solve and how that helps customers
  12. 12. WIIFM “What’s In It For Me”Everything you do needs to be aligned with theWIIFM of your customer. Not you.
  13. 13. Profile your CustomerTypes Demographics matter Their lifestyle and interest matter Their problems and patterns matter Their buying habits matter Their interests matter
  14. 14. Know your BOB “Best of Best” Customer BOB’s talk to you, come backrepeatedly, refer you. They Love you!
  15. 15. You need to leverage online
  16. 16. How? Create websites, social media activities, and content. That speaks to your customers with their language! Create assets.
  17. 17. Think About Attracting • Followers • Subscribers • Readers • Advocates • Testimonials • Positive Reviews • Inbound Links
  18. 18. Online Marketing Assets Search Engine Optimized Pages Lead Generation Forms Mailing Lists (email addresses) Social Networks (and followers) Sharable Content Domain Name(s) Downloadable content WIIFM content
  19. 19. Use Social Media To Maintain visibility Create authority Promote your customers Address Pain Points and WIIFM ideas Entertain, excite, motivate Foster feedback and conversation Create a platform
  20. 20. Engaging Content Images Questions Interesting content (on topic or off) Personal experiences Request for feedback Purpose, charity, or cause awareness
  21. 21. Social Media is not the Goal.Instead you want: Customer interaction Customer satisfaction Authority and availability Demonstrate value and purpose Be there when they need you Know you before they need you
  22. 22. How To Do This?1. Know What You Stand For2. Know Your Customer Types Their Needs, Wants, Interests3. Know Your BOB4. Speak Their Language (Not about you)5. Attract Them Via Social and Web
  23. 23. Website Easy to navigate Creates interest Provides value to customer with WIIFM focus Relevant and sharable content Leads to action (form signup, download, comment, email, join social network, etc) Search Engine Optimized pages
  24. 24. Social Networks Promotes customer interest Occasionally promotes your product / service Provides value to customer with WIIFM focus Relevant and sharable content Leads to action (form signup, download, comment, email, join social network, etc) Use Images, Video and Other websites
  25. 25. Remember, We Are Attracting: • Followers • Subscribers • Readers • Advocates Which lead to • Testimonials more sales and • Positive more BOB’s. Reviews • Inbound Links
  26. 26. Be Intentional • Have a content Plan • What to say, when, where and why and for which customer type. • Keep a Schedule of Activities • Engaging in social networks, blogging, email broadcasts etc. • Measure interest and response • Use Tools, Apps, Services to help
  27. 27. Grow Your Marketing Assets: • Lead Generation • Drive New Emails, Followers, Shares and Referrals. • High Interest Content • Video, Audio, InfoGraphics, Story, PDF’s, Whitepapers. • Landing Pages and Conversion • Headlines, Content, and Offers
  28. 28. Facebook Ad - WIIFM
  29. 29. Ad – Landing Page
  30. 30. Questions and Answers Justin McCullough getmccJustin@gmail.com 409-550-6681 cell www.TurningMinds.com www.JustinMcCullough.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×