http://www.youtube.com/watch?v=3-FCz345Ny4&feature=youtu.be                               Dr. James Ward                  ...
These slides, with the YouTubelinks, have been uploaded to mySlideshare site. leadchangeagentTotal run time with videos is...
Categories of Learnings•My Role•Work Processes•Skills•PoliticsAnd then into materials creation
My Roles•Designed communication campaignsfrom scratch or followed them to theletter!•Change Manager- from the AS IS to the...
Work Processes•Standardized and global•Virtual teams•Top down in one business and bottomup in the other•Billable hours dri...
Required Skills: Where I scrambled•The Gap- Excel, PowerPoint, Webportals•The application- Written CommPlans in Excel, Dea...
The Politics•Potential Us vs Them Attitude•Potential adversarial nature of outsidecontractors                     http://w...
Evolution of Communication      Campaign Ideas                 http://www.youtube.com/watch?v=fd   Slides 8-12   9kK4hg-vg...
Global safety communication campaign:     Why am I afraid to intervene?  http://www.abelardomorell.net/photography/childho...
Our rugs for refinery and manufacturing site floors.
The origin of the concept- food store ad poster adheredto the floor!
The Ever Popular “Journey Map”                     http://www.youtube.com/watch                     ?v=qyWha8tQO3A&feature...
Our spontaneous map created to communicate the projectjourney
We created a snail mail post cardusing project team membersworking on the training videosin The Hague, global headquarters...
A poster created by asubject matter expert(SME) committee http://www.youtu be.com/watch?v= RQC6_GBLEvk&fe ature=youtu.be
Back Up Slides
Unexpectedly required knowledge:    What I learned and not under pressure!•The interrelationship of organizational develop...
My personal post-Shell mental models•24/7/365•Disruptive Technology and change•Accountability•Significant differences in b...
Lessons learned as a Shell Oil Project Communication Consultant
Lessons learned as a Shell Oil Project Communication Consultant
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Lessons learned as a Shell Oil Project Communication Consultant

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Presented at the 2012 American Association for Business Communication conference

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Lessons learned as a Shell Oil Project Communication Consultant

  1. 1. http://www.youtube.com/watch?v=3-FCz345Ny4&feature=youtu.be Dr. James Ward Fort Hays State University jgward@fhsu.edu
  2. 2. These slides, with the YouTubelinks, have been uploaded to mySlideshare site. leadchangeagentTotal run time with videos is 18minutes.If you see value in this sharing,please feel free to use in yourclasses and share with yourstudents.
  3. 3. Categories of Learnings•My Role•Work Processes•Skills•PoliticsAnd then into materials creation
  4. 4. My Roles•Designed communication campaignsfrom scratch or followed them to theletter!•Change Manager- from the AS IS to theTO BE•Evolved into the “how to” person forbillable hours consultancy•Trusted advisor http://www.youtube.com/watch?v =R2d93TE5dKk&feature=youtu.be
  5. 5. Work Processes•Standardized and global•Virtual teams•Top down in one business and bottomup in the other•Billable hours drives behaviors http://www.youtube.com/wat ch?v=69fDRdQC9Y4&feature= youtu.be
  6. 6. Required Skills: Where I scrambled•The Gap- Excel, PowerPoint, Webportals•The application- Written CommPlans in Excel, Death by PowerPoint,Portals in a DIY societyDigital Native to Digital Native- Can you believe this! Hedoesn’t know PowerPoint! http://www.youtube.c om/watch?v=sKuUID2 ynhE&feature=youtu.b e
  7. 7. The Politics•Potential Us vs Them Attitude•Potential adversarial nature of outsidecontractors http://www.youtube.com/ watch?v=rqD4XdtkTDo&fe ature=youtu.be
  8. 8. Evolution of Communication Campaign Ideas http://www.youtube.com/watch?v=fd Slides 8-12 9kK4hg-vg&feature=youtu.be
  9. 9. Global safety communication campaign: Why am I afraid to intervene? http://www.abelardomorell.net/photography/childhoo d_01/childhood_01.html Laura and Brady in the Shadow of Our House, 1994
  10. 10. Our rugs for refinery and manufacturing site floors.
  11. 11. The origin of the concept- food store ad poster adheredto the floor!
  12. 12. The Ever Popular “Journey Map” http://www.youtube.com/watch ?v=qyWha8tQO3A&feature=yout u.be
  13. 13. Our spontaneous map created to communicate the projectjourney
  14. 14. We created a snail mail post cardusing project team membersworking on the training videosin The Hague, global headquartersof Shell Oil. http://www.youtube.com/wa tch?v=16- kfGExChM&feature=youtu.be
  15. 15. A poster created by asubject matter expert(SME) committee http://www.youtu be.com/watch?v= RQC6_GBLEvk&fe ature=youtu.be
  16. 16. Back Up Slides
  17. 17. Unexpectedly required knowledge: What I learned and not under pressure!•The interrelationship of organizational development,organizational leadership, training (learning and development),written defined competencies, and communications.•The Nine Planets of Leadership•Use of breakout groups•After Action Reviews•Facilitating business meetings•Business culture
  18. 18. My personal post-Shell mental models•24/7/365•Disruptive Technology and change•Accountability•Significant differences in business andeducation culture

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