Lessons learned as a Shell Oil Project Communication Consultant
http://www.youtube.com/watch?v=3-FCz345Ny4&feature=youtu.be Dr. James Ward Fort Hays State University email@example.com
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Categories of Learnings•My Role•Work Processes•Skills•PoliticsAnd then into materials creation
My Roles•Designed communication campaignsfrom scratch or followed them to theletter!•Change Manager- from the AS IS to theTO BE•Evolved into the “how to” person forbillable hours consultancy•Trusted advisor http://www.youtube.com/watch?v =R2d93TE5dKk&feature=youtu.be
Work Processes•Standardized and global•Virtual teams•Top down in one business and bottomup in the other•Billable hours drives behaviors http://www.youtube.com/wat ch?v=69fDRdQC9Y4&feature= youtu.be
Required Skills: Where I scrambled•The Gap- Excel, PowerPoint, Webportals•The application- Written CommPlans in Excel, Death by PowerPoint,Portals in a DIY societyDigital Native to Digital Native- Can you believe this! Hedoesn’t know PowerPoint! http://www.youtube.c om/watch?v=sKuUID2 ynhE&feature=youtu.b e
The Politics•Potential Us vs Them Attitude•Potential adversarial nature of outsidecontractors http://www.youtube.com/ watch?v=rqD4XdtkTDo&fe ature=youtu.be
Evolution of Communication Campaign Ideas http://www.youtube.com/watch?v=fd Slides 8-12 9kK4hg-vg&feature=youtu.be
Global safety communication campaign: Why am I afraid to intervene? http://www.abelardomorell.net/photography/childhoo d_01/childhood_01.html Laura and Brady in the Shadow of Our House, 1994
Our rugs for refinery and manufacturing site floors.
The origin of the concept- food store ad poster adheredto the floor!
The Ever Popular “Journey Map” http://www.youtube.com/watch ?v=qyWha8tQO3A&feature=yout u.be
Our spontaneous map created to communicate the projectjourney
We created a snail mail post cardusing project team membersworking on the training videosin The Hague, global headquartersof Shell Oil. http://www.youtube.com/wa tch?v=16- kfGExChM&feature=youtu.be
A poster created by asubject matter expert(SME) committee http://www.youtu be.com/watch?v= RQC6_GBLEvk&fe ature=youtu.be
Unexpectedly required knowledge: What I learned and not under pressure!•The interrelationship of organizational development,organizational leadership, training (learning and development),written defined competencies, and communications.•The Nine Planets of Leadership•Use of breakout groups•After Action Reviews•Facilitating business meetings•Business culture
My personal post-Shell mental models•24/7/365•Disruptive Technology and change•Accountability•Significant differences in business andeducation culture