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Strategic Value of Customer Relationships New Online Program from Wharton Executive Education
Today, your best business opportunities for growth may not lie solely in developing new “blockbuster” products or services. They may instead be found by selling more and better to your existing best customers—and finding new customers with similar behavioral tendencies. For the first time, Wharton Executive Education is helping executives explore this critical growth strategy through an online program—the Strategic Value of Customer Relationships.
Led by Professor of Marketing Peter Fader, a thought leader on marketing analytics, this eight-week online program is designed to help executives identify their most valuable customers and maximize their strategic value.
Program topics will include:
• Product Centricity versus Customer Centricity
• Customer Equity and Firm Valuation
• Customer Lifetime Value
• Managing Customers According to Value
• Acquisition and Retention Optimization
• Perspectives on Customer Relationship Management