For Immediate Release:
FIRST ANNUAL WALDOS MUSIC FEST CELEBRATES THE ‘ROOTS’ OF 420
DENVER, Colo. — Native Roots Apothecary & Dixie Elixirs are thrilled to present THE 1ST
ANNUAL WALDOS MUSIC FEST featuring MATISYAHU at The Fillmore Auditorium on
Sunday, April 20th. Special guests Talib Kweli and Congo Sanchez will open the show. Show-
time is 7:30 PM. Doors open at 7:00 PM (ages 18 and up with valid I.D.).
Native Roots Apothecary and Dixie Elixirs are excited to launch this series of festivals in Colora-
do to celebrate its first legal 4/20. The event will be celebrating the “growing” industry and show-
case the new cannabis community. An event like this defines the social acceptance of cannabis in
Owner of Native Roots Apothecary, Rhett Jordan (age 29), is a local entrepreneur and Colorado
native. He has been heavily involved in the industry for many years having one of the biggest
brands in cannabis.
Jordan said, “It is an honor to have amazing artists such as Matisyahu and Talib Kweli involved
in this historic weekend. This is a great showcase of the positive nature of Colorado’s cannabis
industry, which is a fast growing sector in the local economy.”
WHY ‘WALDOS’ – HOW APRIL 20th BECAME A RENOWNED HOLIDAY
The Waldos were a group of young adults in California that had to hide their cannabis usage be-
hind a wall (hence ‘Waldos’), so they gathered together – often at 4:20 pm – to smoke marijuana
prior to it being legalized.
This year’s 4/20 is an historic date which symbolizes our culture coming out from behind the
wall. This is the culmination of an 80-year struggle for cannabis to transition from the black mar-
ket to a socially acceptable pastime and medical standard. It has also become the inspiration for
naming this evening of celebration and music as the 1st Annual Waldos Music Fest.
When Matisyahu emerged in 2004 with his debut album, Shake Off the Dust ……. Arise, his
musical persona seemed a novelty to some. Here was a Hasidic Jew -- dressed in a black suit with
a broad-brimmed black hat worn over a yarmulke, and sporting a full, untrimmed beard -- who
nevertheless performed toasting raps about the glories of traditional Judaism over reggae beats
in a dancehall style directly from Jamaica. Moreover, he punctuated his performances with stage
diving. It may have seemed like a joke at first, but Matisyahu was serious about his craft, and his
diverse style soon garnered Grammy nominations, gold record certifications, and a broad audi-
His second studio album – Youth - appeared in 2006 and was nominated for a Grammy in the
category of Best Reggae Album. In late 2011, the singer posted a picture with a shaved head and
payes cut with the caption, “No more Chassidic reggae superstar.” As such, his 2012 effort Spark
Seeker was more secular pop. He is currently touring in Germany and his latest release – Akeda –
will drop in June.
The Brooklyn-based rapper earned his stripes as one of the most lyrically-gifted, socially aware
and politically insightful rappers to emerge in the last 20 years. He travels around the globe as
one of rap’s most in-demand performers. The result of his recent artistic growth and exploration
arrives with Kweli’s latest – the dynamic Prisoner Of Conscious AKA P.O.C., an artistic tour de
force that signals the start of the next chapter of Kweli’s
Musician extraordinaire, Congo can generally be found in one of two places. If he’s not on the
road drumming with DC’s own, Thievery Corporation or See-I: he’s jamming out to fresh vibes at
the mysterious Lillypad studios. He is developing a unique blend of Afro-Latin Dub, as he evolves
in to his own on the DC music scene.
NATIVE ROOTS APOTHECARY
Native Roots Apothecary is a Colorado dispensary chain with its flagship store located right in the
middle of beautiful downtown Denver, Colorado on the bustling 16th Street Mall. Their inviting,
professional, and convenient location makes it a destination for consumers seeking the highest
quality medical and recreational cannabis as well as a bevy of other products including canna-
bis concentrates, edibles, smoking accessories, apparel, and more. Come in today to see what a
world-class cannabis experience is all about! www.nativeroots303.com
DIXIE ELIXIRS & EDIBLES
Located in Denver, Colorado, Dixie Elixirs and Edibles (Dixie) has been producing award-win-
ning THC-infused products since 2009. What began as a single flagship product, the Dixie Elixir
(a THC-infused soda), has now expanded to over 30 different products across over 100 SKUs,
representing the industry’s finest edibles, tinctures, topicals and connoisseur grade ex-
tractions. To find out more about Dixie’s innovative
products, or about how Dixie is building the future of cannabis, please visit us at http://
www.dixieelixirs.com. Remember—you must be 21 to visit our site, as cannabis products
are not for those under the age of 21!
TICKETS ARE ON SALE NOW
at the Fillmore Auditorium Box Office, online and at Native Roots Apothecary (910 16th
St. Ste. 805, Denver, CO 80202) or call (800) 745-3000.
Tickets are $42.00 GA plus applicable service charges.
Limited VIP tables are available - $300.00 for a group of 4
The Fillmore box office is open Monday - Friday from 12:00 Noon - 6:00pm & Saturdays
from 10:00am - 2:00pm. On days of Fillmore shows, the box office is open from 12:00
Noon – 9:00pm. The box office accepts cash, MasterCard, Visa and American Express –
No checks! Service charges may apply.
THE FILLMORE AUDITORIUM IS LOCATED AT 1510 CLARKSON ST. AT COLFAX.
THIS SHOW IS AGES 18 AND UP
For Sponsorship opportunities and other VIP ticket option information, please call Rhett
Jordan @ (720) 308 6280