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Dunk X Change x Sound Hype

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  • 1. Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204 FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE
  • 2. Show Information Sunday, December 8th – DUNKXCHANGE, created by Gary Hughes, will be in Denver for a sneaker exchange event on Sunday, December 8th at the Exdo Event Center (1399 35th Street). The idea for a sneaker exchange event came to Hughes in 2005 when he purchased three pairs of sneakers from China that were ultimately fake. On a quest to stop this from happening to himself, and others looking for real dunks, Hughes has now helped coordinate over 200 DUNKXCHANGE events in eight years. The event has also evolved from just exchanging sneakers. The DUNKXCHANGE events now feature Art, Hip-Hop Music, and Fashion/Streetwear. Each community that hosts a DUNKXCHANGE event, has a chance of exposing their unique talents. Vendor spaces cost only 100 dollars for 100 square feet of space (10 x 10), and includes the table, table cloth, two chairs, and three event tickets. This is a great way to expose some Colorado local companies. Owner, Gary Hughes, hopes to expand this event globally, in the effort to connect communities through fashion, art, and music. Join the movement! Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204 FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE
  • 3. Venue EXDO Event Center is a full-service event space located in the heart of Denver’s vibrant River North (RiNo) Arts district, just minutes from Coors Field. Inside a magnificent and flexible 22,000 sq. ft. area EXDO produces individually tailored, all-inclusive and memorable events of all types, including corporate parties, fundraisers, fashion shows, trade shows, concerts, weddings and sporting events. Housed in the historic Goldberg Brothers building – which was the leading manufacturer of film reels and other motion picture products during the Golden Age of Hollywood – EXDO is outfitted with state of the art light, audio and visual technology. Moreover, their team of event-production specialists is equipped to handle your any and every need, from catering and graphic design to set construction and audio/video services. Whether an event is meant to enthrall, entertain, engross or inspire, they are passionate about producing unforgettable events for clients with seamless execution. Work hand in hand with their team to put your own unique stamp on your event, or let us lead the way. At EXDO, the choice is yours--we work hard so you don't have to. Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204 FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE
  • 4. Sponsorship Exhibitor Registration (only for independent clothing lines, collectors and small boutiques) DUNKXCHANGE TABLE BOOKING This registration is only for small clothing brands, independent collectors, resellers or artists and small mom and pop boutique stores. Larger brands or companies that are considered majors will be asked to contact us to reserve a space at the event. ________________________________ Booth Space Options Please enter the number of spaces below. IE- for one space add the number "1" DXC Vendor Booth Details • 8 x 8 area dedicated to your company • One vendor table w/cloth & two chairs to display, sell, brand product or service • Ability to hang one banner within vendor area • Three complimentary DXC event tickets • Opportunity to participate in DXC giveaways ***IF EVENT IS A CO BRANDED EVENT WITH ANOTHER COMPANY BOOTH SPACE WILL RECEIVE 2 COMPLIMENTARY EVENT TICKETS ONLY***     DXC x Sneaker Pimps Boston Nov 9th [$100.00]   DXC x Sneaker Pimps New York City Nov 16th [$200.00]   DXC Honolulu Nov 17th Early Bird Pipe n Drape Booth [$150.00]   DXC SF November 23 Early Bird Pipe n Drape [$150.00]   DXC *Denver* Vendor Space | Dec 8th [$100.00] Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204 FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE
  • 5. After Party Location TBD. Denver Broncos and more local celebrities, major music acts and Sound Hype clients below. AD Adrian Swish Carissa Rossi Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204 FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE
  • 6. Marketing Solutions VIRAL MARKETING We believe this is the most important form of marketing in which we focus on what we can do face to face, personal phone calls, personal emails, personal text messages, personal social media posts / tags, contests, giveaways, and feedback response loops. We ensure the Message: Who, What, Where, When, Why, and How is covered. PERSONALIZED SALES OUTREACH Sound Hype makes personalized outbound calls, emails, and direct social media message outreach with a sales minded focus on the client and how your brand meets their needs. We conduct a Situation, Problem, Implication, and Needs Analysis and present your solution. In addition we have executed successful targeted Direct Mail Campaigns. GUERRILLA MARKETING Our street team marketing includes talking to businesses, citizens, managers, and employees in person. We also have Walking Billboards and the ability to distribute over 7,500 flyers and 500 posters (250 Denver, 150 Springs, 100 Boulder) placed in high traffic, pre researched and approved areas including: downtown, college campuses, suburban strip-malls, dispensaries, break-rooms, tattoo shops and salons as well as popular bar districts, restaurants and small businesses etc in each city. We have over 100 mapped locations with public bulletin boards, mapped High Traffic Intersections, and 7,500 handbill distributed fliers in high population areas at target age demographic apartments and student housing complexes. 2 team members distribute handbill fliers at target demographic events, concerts etc. (2-4 per week.) CROSS PROMOTION Sound Hype specializes in pairing you with complimentary brands, increasing your exposure, network, and business. PERSONALIZED EMAILS Sound Hype has the ability to send email blasts to over 100,000+ relevant opt-in emails. All emails have been collected from active 21-45 year-olds who regularly attend concerts, bar, sports, and nightlife events. We collect the data through multiple Web sites and through in person opt-in forms on an iPad or sign up sheet. Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204 FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE
  • 7. Marketing Assets EMAIL MARKETING National campaigns can only be accomplished by incorporating the power of email. We build opt-in lists of music fans segmented by genre. Email blasts include concert info, sponsor brands, and interactive components. Emails are also sent out through networks of local promoters and hosts hired in each of 20 markets. GRASS ROOTS Targeted word of mouth communication, Scavenger Hunt, Stories, Silent Discos, Flash Mobs. One example is a Beats by Dre Silent Disco, music is broadcast via FM transmitter with the signal being picked up by wireless headphone receivers worn by the participants. Those without the headphones hear no music, giving the effect of a room full of people dancing to nothing, its fun! Social media platforms, photo booths, and representatives at colleges campuses and event goers are tapped as well. KEY INFLUENCERS With the incredible power of incentive based instant communication, the Five Hype / Sound Hype AMBASSADOR PROGRAM can reach a mass media level of exposure by targeting well connected people and turning them into promoters and marketers through a program where they earn rewards and money. The most effective and valuable advertising tool is effective word of mouth conversations between consumers and the people they look up to and listen to. This is essentially an extension of your sales team and our sales team. These advocates include Promoters, Event Coordinators, Artists, Venues, Entertainment Professionals, Super Fans, Sub Promoters, Family Friends, Classmates, and CoWorkers of our Clients. By using the power of social sharing we can create feedback response loops engaging more user interaction. These shares are a powerful tool to reach an audience outside of both the artist and five hype’s network. Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204 FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE
  • 8. Marketing Assets AMBASSADOR PROGRAM We believe this is the most important form of marketing in which we focus on what we can do face to face, personal phone calls, personal emails, personal text messages, personal social media posts / tags, contests, giveaways, and feedback response loops. We ensure the Message: Who, What, Where, When, Why, and How is covered. PERSONALIZED SALES OUTREACH Sound Hype makes personalized outbound calls, emails, and direct social media message outreach with a sales minded focus on the client and how your brand meets their needs. We conduct a Situation, Problem, Implication, and Needs Analysis and present your solution. In addition we have executed successful targeted Direct Mail Campaigns. GUERRILLA MARKETING Our street team marketing includes talking to businesses, citizens, managers, and employees in person. We also have Walking Billboards and the ability to distribute over 7,500 flyers and 500 posters (250 Denver, 150 Springs, 100 Boulder) placed in high traffic, pre researched and approved areas including: downtown, college campuses, suburban strip-malls, dispensaries, break-rooms, tattoo shops and salons as well as popular bar districts, restaurants and small businesses etc in each city. We have over 100 mapped locations with public bulletin boards, mapped High Traffic Intersections, and 7,500 handbill distributed fliers in high population areas at target age demographic apartments and student housing complexes. 2 team members distribute handbill fliers at target demographic events, concerts etc. (2-4 per week.) CROSS PROMOTION Sound Hype specializes in pairing you with complimentary brands, increasing your exposure, network, and business. PERSONALIZED EMAILS Sound Hype has the ability to send email blasts to over 100,000+ relevant opt-in emails. All emails have been collected from active 21-45 year-olds who regularly attend concerts, bar, sports, and nightlife events. We collect the data through multiple Web sites and through in person opt-in forms on an iPad or sign up sheet. Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204 FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE
  • 9. Assets and Solutions Sound Hype is a full service Agency that follows guidelines, tested processes, systems, and proprietary algorithms to provide marketing and public relations solutions. Sound Hype acts as an Agent, Publicist, Storyteller, Promoter, and Manager, connecting Brands, Personalities (musicians, athletes, filmmakers), Non Profits, Consumers, and Politicians through Sight, Sound, Taste, Smell, and Touch. In short, Sound Hype connects a message and an experience with an audience. We leverage connections and core competencies to become the driving force behind setting trends. Sound Hype aligns you with authentic connections, sales, press, awareness, and distribution. We publish your brand message in order to sell tangible and intangible products, goods, tickets, and data collection. Our long list of elated and pleased clients includes professional athletes, brands, non profits, and much more. We approach every business situation confident, determined, motivated and inspired. Our events and experiences combine the best in sight, sound, lighting, taste, and live performances.  Our Pricing is simple - we custom tailor a package based on your needs and charge either a one time, monthly, or retainer fee based on your budget and hourly time needs. STRATEGIC PLANNING Based off extensive Market Research, we start your Marketing and Public Relations campaign a comprehensive strategic marketing plan tailored to execute your campaign to get top results. We constantly revisit this plan with you to ensure its success. GOAL SETTING After a business analysis, Sound Hype will work with you to set Short Term, Mid Term, and Long Term Goals. Then we break these goals down into Daily, Weekly, Monthly, and Yearly actions to take. We believe in Five Daily Action Steps towards your Yearly Goals. PUBLICITY Sound Hype team is at an expert level of writing and releasing custom, hand crafted written media advisory and sending. Sound Hype has thousands of personal relationships with press, magazines, radio, and news. Ability to send out Press Releases Locally and Nationally. Many success case studies. BUSINESS MATCHMAKING Sound Hype’s emphasis is matching your brand, message, and business with buyers. We do this either with immediate sales leads, guests for launch parties, and or introductions that you can take over and close the sale. In some cases, Sound Hype will negotiate and close the sale for you as well. Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204 FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE
  • 10. Services - Sponsorship Activation Sound Hype ensures your brand engagement comes across as what we call an ‘attachment’ meaning it engages emotion through rational associations between a person and a brand. Sound Hype can execute events for all partner brands and sponsors + post to Instagram | Twitter | Facebook and create full campaigns around any brand activation. We influence the perceptions, attitudes, beliefs, and behaviors of those with whom you engage with. Example Client below - HEET – Placement on Revolver Golden Gods Awards Black Carpet (LA Live) + Celebrity endorsements (Butcher Babies | Pantera) *Photos + Placement by Sound Hype. Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204 FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE
  • 11. Services - Street Team Our street team marketing includes collaborating with businesses, citizens, managers, and employees in person. We also have Walking Billboards and the ability to distribute over 7,500 flyers and 500 posters (250 Denver, 150 Springs, 100 Boulder) placed in high traffic, pre researched and approved areas including: downtown, college campuses, suburban strip-malls, dispensaries, break-rooms, tattoo shops and salons as well as popular bar districts, restaurants and small businesses etc in each market. We have over 100 mapped locations with public bulletin boards, mapped High Traffic Intersections, and 7,500 handbill distributed fliers in high population areas at target age demographic apartments and student housing complexes. 2 team members distribute handbill fliers at target demographic events, concerts etc. Additionally, our street team targets our hosted or partner events to market from within. By marketing from within we are able to target a very specific demographic to build success for future events and promotions. Example: Placing Walking Billboards promoting future concerts at a large AEG outdoor festival or concert in addition to distributing handbills directly to concertgoers to increase attendance and ticket sales for future events. Walking Billboards additionally offer a GREEN alternative to marketing within concerts and events as opposed to handbills, which can create waste and costly time to clean. Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204 FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE
  • 12. Assets and Solutions ONLINE MARKETING In addition to your marketing message being posted on FiveHype.com and / or SoundHype.com, Sound Hype has the ability to optimize your Web Site with Code, Plugins, Graphics, Search Engine Optimization which is a combination of writing and posting articles, event / brand postings, and analytics reports. SOCIAL MEDIA The Sound Hype network and social following reaches over 100,000+ people. We post your message, photos, video, and / or audio to our Social pages both business pages, and personal ones. Sound Hype can create a unique event hosted from the Sound Hype Facebook page and invite our network to the event. Sound Hype and its personnel will also post the event to their respective networks a minimum of 3 times per week throughout the campaign with a ticket link to drive traffic and ticket sales. Ambassador Program - Sound Hype has logins from over 25 key influencer / trendsetter partner personal Facebook and twitter accounts with 2,000+ followers willing to promote and send out invites and direct messages on our behalf. Twitter—Sound Hype has a network of over 25,000 Twitter followers and will utilize those followers to drive traffic, awareness and ticket sales for the event. Sound Hype will set up an auto-Tweet to run a minimum of four times per week leading up to the promotion. Sound Hype has ample experience, and many followers to post and syndicate web content (text, video, audio) to advanced networks such as Linkedin, Pinterest, Pheed, and many more. Mobile web sites, Sound Hype text messaging reaches 500+ optin subscribers and growing. MOBILE MARKETING Sound Hype has over 2,000+ SMS Opt-in Text Contacts that we send a text message to our opt-in text message database with a specially crafted message, link, and information on your brand, promotion or campaign. *cost ranges from $500 - $2,000 per message sent. TARGETED MEDIA CONNECTIONS Sound Hype will release a targeted media advisory to our network with a specially crafted message. We have close, personal relationships with the media and will work with them to help get desirable press and media coverage. Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204 FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE
  • 13. Services - Search Engine Optimization (SEO) Sound Hype utilized photo and text tagging strategies and hyperlinks/web posts to increase search engine results. Creatively executing ticket giveaways and promotions that increase fan photo uploads, hashtags, link-backs and sponsor cross promotions Sound Hype submits to over 200 key blogs and event web sites, in order to increase Search Engine Optimization. Sound Hype's exceptional execution of the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved to the blogs and search engines in this process, however Sound Hype can manage paid search ads as well. Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204 FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE
  • 14. Services - Online Radio Advertising Online Radio has skyrocketed and SoundHype is on the cutting edge of advertising on popular Web sites such as Spotify and Pandora. Sound Hype has proven by using tried and tested solutions working with RCA Records artist Kid Ink that touring numbers can increase by sound use of emerging technologies. Let Sound Hype help you plan your online radio advertising budget and media buy. Benefits of online radio include: • -Online radio advertising is Inexpensive (1% of normal on air rates). • -Highly targeted based on musical taste • -Greater reach. • -Ads run only when a specific listener is listening. • -Not subjected to prime times or in drive times • -Has a captive listener. Listener is forced to listen to the entire advertisement. We believe this one on one marketing tactic is highly effective. By using audio drops with complimentary banner ad placements you are able to increase your marketing exposure, create a call to action, and decrease your marketing costs. These solutions include: 1x1 Impression Tracker, Animated GIF, Call To Action, Clickthrough rates (CTR), HTML5, Flash Dectection, iframes, Impressions, JavaScript, Microsite, sRGB IEC v2. color space, Standard RGB color space, Third Party Ads, ReMarketing, Message Plus Unit (MRU), and Uniform Resource Identifier (URI). Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204 FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE
  • 15. Special Services SPECIAL SERVICES, MARKETING, & EVENTS Sound Hype has ample event production experience including securing Sponsorships, Celebrity Attendance, Booking national and local talent acts, bands, and DJs, Media Placement, Text to screen, Red Carpet, Step and repeat set up, Logistics, Insurance, Gift bags, Sampling, Outdoor Advertising, Radio Advertising, Print Advertising, Staffing, and on site Video. Web / Social Media Links • Web sites http://fivehype.com and http://soundhype.com • Facebook http://facebook.com/fivehype • Linkedin – http://linkedin.com/in/mikedowney • Google+ - https://plus.google.com/111911190046657140856/posts • Pinterest – http://pinterest.com/fivehype/ • Instagram - http://instagram.com/fivehype • Twitter http://Twitter.com/fivehype • Facebook http://facebook.com/fivehype/photos_albums • Tumblr http://fivehype.tumblr.com/ • Flickr http://www.flickr.com/photos/leadalliance/sets • Sky Drive http://sdrv.ms/ZPz4BH • Pheed http://pheed.com/fivehype In addition, Sound Hype has it’s own sister music agency Five Hype which works with non profits, personalities, brands, public officials and the community. Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204 FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE
  • 16. SEO (cont.) - Blogs We Reach 1200 squad drowned in sound Oh My Rock is the real 2 Dope Boyz dub cnn OhhSoFamous.com Jack In For Links 24 Hour Hip-Hop dusted magazine One a Day joe budden tv 303 Magazine ear to da streetz ozone magazine kanyeuniversity 5280 Mag ElectroJams paste magazine karen civil 57th Ave Elektro Magazine pitchfork Keep it Trill ALARM Magazine Electronic Midwest pop goes the radio Keep it Trill All Hip Hop Electronic Colorado pop matters Kevin Nottingham All Music Earmilk Pop On and On Killerhiphop.com American Songwriter Enjoyindie prohiphop.com livemixtapes.com/main.php Analog Giant fake shore drive Rafi Love B Scott Anti-Music feed blitz rap cypher Life Music Fun Ariel Cyber PR First Up! rap up Making It Magazine Audio Muffin (see Live for Funk)Fracasseur rap vet marcus troy Baller Status Florida Entertainment Scene Rage Colorado Marquee Music, Inc. Bark Bite Blog Freddy O rapavelli meta crtic Beats and Rants fresh-grind.com/ rapnewswire.com mix tape maestro Blog Xilla freshly served hip hop Remixnation.com Mixtape Torrent blog.thenext2shine.com/ Fruitz and Beatz real djs do real things mojo 4 music Bossip Fuse Magazine real talk ny MP3 Medication Brooklyn Vegan Fushion Magazine Recording Magazine mp3 start Break On Cloud Future Soul Sessions rhymeswithsnitch.blogspot.com Music Connect Buck Marley XXX Scene Colorado rockthedub.com Music Connection Buzzine Glide Magazine RockyMountainMusicNetwork.comusic Connection M Cake and Ice Cream go where hip hop Safety, Fun, and Learning Music Connection Cause=Time Golden Bloggen shamelesshype.com Music For Humans Chart Attack Got Bass Silence is No Good Music Now Magazine Coast 2 Coast Gotta dance dirty Soul Bounce Music On Play complex mag Good Music All DAy Skeet Beatz Music Under Fire Concrete Loop Great Unknown Presents Spin Magazine music4unow.blogspot.com Crazed Hits Gyant Spin-Hip Hop Blog MuzikReviews.com CU Independent Hip Hop Blog stereogum.com/ mystagemusic.com Curated Music hip hop honey streetcosignor.blogspot.com/ Nahright DAM Magazine hip hop press stuffwhitepeoplelike.com Nahright Dani Deahl hip hop ruckus Sunset in the Rearview necolebitchie.com The Dankles hiphopdx tampahiphop.blogspot.com/ Necolebitchy.com Dat Piff hipster run off thatgrapejuice.net/ nme.com/ davey d Hype Beast thatrealish.com/ nodfactor.com Denver Music Board Hype Bot The Hype Machine officiallyhiphop.com/ dime wars Ibrostep.com The Indie Biz ghettofabu.blogspot.com Dopeness Magazine Ill Roots The New Montreal Global Grind ToneGents (good fit) Ill Seed the source Vibe uptownflavor.com/ Ill Vibes theblacksocialite.blogspot.com/ weeatmusic4breakfast.blogspot.com urbanmagnate.com Indie360magazine theblackurbantimes.com The Wrap urbanmusicdaily.net/ industry finest TheColoradoSound.com xclusiveszone.net Venus Zine is the cons theillionaires.blogspot.com xtremeiradio.com/unsigned Sound Hype (310) 514-6820 | 1130 Theutscmessenger Denver, CO 80204 W. 10th Ave. | Thestadiumlove.wordpress.comyouheardthatnew.com xxlmag.com FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPEthisbonustrack.com/ | TWITTER.COM/FIVEHYPE | #FIVEHYPE thewordisbond.com/ Your EDM yoraps.com
  • 17. Services -Analytics Social Media now incorporates powerful data analytics that help our clients optimize reach for posts, what content works when, and demographical data. (see below) Data models also can tell us where traffic spends time on websites, where we are losing people, and where conversions are being made. Through comprehensive recurring analytical campaigns we can hone in traffic sources, webpage flow, advertising efforts, and more. This approach lets clients maximize their investments and focus on desired actions for key demographic groups Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204 FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE

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