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LEAD digital presentation EN LEAD digital presentation EN Presentation Transcript

  • The New Specialist Magazine for Digital Business Daniel Holm October 2011 Verlag Werben & Verkaufen GmbH, © 2011
  • Contents •  Portfolio for the Werben & Verkaufen Verlag •  LEAD digital – The Story behind LEAD digital •  Data & Facts •  Advertising Media •  Target Group •  Portfolio & Key Topics •  Topic Schedule 2011 •  Advertising Forms/Rates, Print and Online •  ContactsSlide 2 Verlag Werben & Verkaufen GmbH, © 2011
  • Portfolio for the Werben & Verkaufen Verlag Print Supplements Digital Print iPad App Print Digital Events & Seminars Corporate Publishing Online Prize awards Monthly eMagSlide 3 Verlag Werben & Verkaufen GmbH, © 2011
  • The Story behind LEAD digital §  Changes in the use of media and increasing digitalisation in all walks of life §  Increasing diversity of products and a lack of differentiation possibilities in offers generates the wish for orientation and assistance in digital business §  Increasing demand for relevant and high-standard news with well-founded background information, practical examples and best cases §  A high level of interest from the Communications and Media branches, from advertising companies, agencies, marketers and service providers! The time is ripe for a new platform and guidelines for professionals in digital business!Slide 4 Verlag Werben & Verkaufen GmbH, © 2011
  • Data & Facts Appears: Once every two weeks, on Wednesdays Medium: Print and online Format: 210 x 280 mm Size: 56 + 4 sites Annual subscription: 198.00 EUR (inland) Print run: 10,000 first edition 6,000 subsequent copies ‘11Slide 5 Verlag Werben & Verkaufen GmbH, © 2011
  • Advertising Media LEAD digital – the key to digital success... §  The latest information platform for digital professionals §  Provides well-founded and critical information every two weeks in the form of a specialist magazine and as an online platform on digital business, news, online and mobile trends, current market developments, media usage and much more §  Offers its readership practical manuals and background knowledge on all facets of online marketing such as affiliates, display, e-Commerce, mobile, social media, SEM/SEO, technology and targeting and opens up new job perspectives in the employment market Print & Online §  Reports on the people behind the success stories, the exciting digital scene and the most important branch events of the yearSlide 6 Verlag Werben & Verkaufen GmbH, © 2011
  • Target Group Readers of LEAD digital are... §  Digital professionals as well as online and mobile decision-makers from advertising companies and media §  Employees with online responsibilities for Media and Performance Marketing agencies who are empowered to decide on advertising media and budgets LEAD digital reader structure 36% Advertising companies 29% Service providers, e.g. mobile, networks, re-targeting, targeting, webdesign, multimedia 90% overlap tolerance 35% agencies, specialised in online and to W&V subscribers digital business such as SEM/SEO, affiliates etc. Information inc. marketersSlide 7 Verlag Werben & Verkaufen GmbH, © 2011
  • Portfolio & Topics 2011 Topics in 2011 Dmexco: Trends and Innovations | Realtime Bidding | Local Based Advertising | Advertising on Tablets | SEO: The Panda Update | Mobile Websites | Moving Images in the Internet | Targeting & Tracking | Safe Advertising | Personalisation in Marketing and in e-Commerce | Augmented Reality | Branded Entertainment Your key to success: §  Cross-medial contact possibilities §  Reinforcement of your advertising message §  Acccurately addressing your target group §  Campaign extension to the W&V family Print Online App Q1/ 2012 Make use of our cross-medial offer & reinforce your advertising message!Slide 8 Verlag Werben & Verkaufen GmbH, © 2011
  • Topic Schedule 2011 Publication Ad Printing data No. Topics Focus Series date deadline deadline #19 21.09.11 08.09.11 15.09.11 dmexco: Trends and Innovations / RTB #20 05.10.11 26.09.11 28.09.11 Advertisign on Tablets #21 19.10.11 06.10.11 13.10.11 Targeting & Tracking Customer Journey I #22 02.11.11 19.10.11 26.10.11 Moving Images Customer Journey II Secure Advertising I Personalisation in Marketing and Direktmarketing Trends / #23 16.11.11 03.11.11 10.11.11 Secure Advertising II e-Commerce Payment #24 30.11.11 17.11.11 24.11.11 Augmented Reality Affiliates: Campaign-Optimisation Secure Advertising III #25 14.12.11 01.12.11 08.12.11 Branded Entertainment Performance-Marketing 2012 Secure Advertising IVSlide 9 Verlag Werben & Verkaufen GmbH, © 2011
  • PRINT Advertising Forms/Rates Advertisement rates Special forms of advertising Formats List prices* in EUR plus VAT 2/1 page 12,700.00 1/1 page 6,500.00 1/2 vert./horiz. 4,200.00 1/3 vert./horiz. 3,100.00 1/4 vert./horiz. 2,800.00 Bundles & introductory rates §  Doubled cover/cover jacket, grip corner Issue bundles, Online range, §  Supplements, booklet/covermount W&V extension – contact us to find out more! §  Personalised cover persUS... and much more *Changes reserved. Valid until 31.12.2011 Rates for special forms of advertising available on request.Slide 10 Verlag Werben & Verkaufen GmbH, © 2011
  • ONLINE Advertising Forms/Rates Advertisement formats/rates Placement Allocation Fixed price* per week (in EUR plus VAT) Standard formats Banner (2) Content Ad Superbanner (2) Button Ad 468 x 60 300 x 250 720 x 90 120 x 60 Homepage Exclusive 650.00 Item 1: 900.00 1,200.00 Item 1: 490.00 Item 2: 675.00 Item 2: 375.00 Homepage + All channels 2,200.00 2,900.00 3,500.00 1,900.00 Channel - 550.00 790.00 900.00 - Special formats Wallpaper Powerlayer Banderole Ad Layer 870 x 90 + 160 x 600 400 x 400 + 160 x 600 Format available on 400 x 400 request Homepage Exclusive 1,200.00 1,300.00 1,300.00 1,200.00 Homepage+ All channels 4,200.00 4,100.00 4,550.00 3,900.00 Channel - 790.00 900.00 790.00 750.00 The advertising form you require is not listed here? Simply contact us to discuss an individual offer! All forms of advertising can be expanded. Up to 3x enlargement = 25% surcharge plus VAT *Changes reserved. Valid until 31.12.2011Slide 11 Verlag Werben & Verkaufen GmbH, © 2011
  • Contacts We are happy to assist you with queries and individual offers: Daniel Holm Sales Director LEAD digital Fon: 0 89/ 21 83 – 70 90 Fax: 0 89/ 21 83 – 78 64 Mobile: 0173 / 299 8434 E-mail: daniel.holm@wuv.de Special advertisement forms: Norbert Baaser Material Planning Manager Fon: 0 89/ 21 83 – 70 18 Fax: 0 89/ 21 83 – 78 64 E-mail: norbert.baaser@wuv.deSlide 12 Verlag Werben & Verkaufen GmbH, © 2011