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  • 1. What will delight today's customers who are mobile lifestyle travelers?
    Léa Bonnin- MBA 2 A
    IEMI - CMH
  • 2. The App concept
    This digital appisdesigned for smartphonsand Ipad, for the Plaza Athénée in Paris, but canbeadapted for anyhotel.
    This appis a virtual tour around the hotel.
    It replaces pictures on the hotelwebsite.
    Hotelappsalreadyexist, but I do not know if they have the samefunctionality.
  • 3. Benefits of the app
    Throughthisapp, guestswillbe able to have a virtual look around the hotel, and chose whichkind of room theyprefer. Indeed, the Plaza Athénée has 2 kinds of atmospheres in itsrooms: classical and art deco
    • Companiesinterested in organisingevents in the hotelwillbe able to check virtually the meeting roomsratherthancoming to the hotel. Theycan have a quotationwith a vitual tour.
  • Benefits of the app
    It is a good marketing tool for the hotel.
    It encourages guests to book a room and visit the hotel in real.
    • It is more significant and welcomingthanpictures