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A presentation for a fictitious movie called Color Blind. Shelby Warren & I presented how we would go about the distribution process for the independent film.

A presentation for a fictitious movie called Color Blind. Shelby Warren & I presented how we would go about the distribution process for the independent film.


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    • 1. MARKETING AND DISTRIBUTION PLAN COLOR BLIND Lauren DuJat & Shelby Warren Full Sail University “The only way a stubbornly racist white old man can save his grandson’s vision from a rare genetic disease is to work with an African American doctor.”
    • 2. TARGET AUDIENCE: male/female 35+ REACH: TX, MA, RI, AL, N.Dak, ID, OR,WI, MI,UT, FL, & CA. Cliff (Photographer.) (2008). Target by Jasper Johns [image], Retrieved September 24, 2010, from: http://www.flickr.com/photos/nostri-imago/3137422976/
    • 3. PLAN A Distribution through LIONSGATE
    • 4. PLAN B SELF-DISTRIBUTION & MARKETING Theatrical Home Video Internet/website Sales Projections
    • 5. THEATRICAL DISTRIBUTION FILM FESTIVALS: Sundance, South by SouthWest, Ann Harbor, and the Florida Film festivals. Pinzon-Soto, Roman (Photographer). (2010). Amo el cine [image], Retrieved September 24, 2010, from: http://www.flickr.com/photos/ninjanoodles/4757996264/
    • 6. ART HOUSE CINEMAS: Alamo Drafthouse Hollywood Theatre Cinema Minnesota Film Arts Aurora Picture Show Northwest Film Center Brattle Theatre Orpheum Theatre Cable Car Cinema & Café Pioneer Theater Capri Theatre Red Vic Movie House, Landmark Theaters Enzian Theater Angelika Film Centers Fargo Theatre Laemmie Theaters The Flicks (Parks, 2007, p. 129).
    • 7. HOME VIDEO DISTRIBUTION Pay Per View Video On Demand Digital Rental Lee, See-ming (Photographer). (2007). Bird Houses / 20071230.10D.46705/SML [image], Retrieved September 24, 2010, from: http://www.flickr.com/photos/seeminglee/2149309015/
    • 8. Digital Platforms Cable/Satellite VOD/PPV The Film Collaborative
    • 9. INTERNET On Demand DVD though Create Space Merchandise through Spread Shirt Hitchcock, Jeff (Photographer). (2005). New Laptop [image], Retrieved September 24, 2010, from: http://www.flickr.com/photos/arbron/56216377/
    • 10. MARKETING Objective is to increase awareness and demand distribute the film nation wide.
    • 11. This is so we may extend the long tail, recoup investments, and make profits off of the Color Blind brand.
    • 12. RELATIONSHIP WITH AUDIENCE Collect Data Blogs Social Networks
    • 13. MARKETING TOOLS Deliverables Websites Social Networks Magazines Local News Papers
    • 14. TIMELINE 1st Quarter: Publicist, Website, Articles 2nd Quarter: Text Press Release, Premiere 3rd Quarter: SXSW, Ann Arbor, FFF, Guerilla 4th Quarter: Indie/Art Houses, Guerilla, Home Distribution
    • 15. $ BUDGET $ Professional Assistance $17,550 Media $18,615 Theatrical/Screeners $13,100 Other $500 Total $49,765
    • 16. $ALES PROJECTIONS Theatrical (23 showings) $34,500 Retail/Wholesale $39,445 Merchandise $26,400 Projected Sales $100,345