Social Networking<br />What the heck is it?<br />Why do I care?<br />What can I use it for?<br />
Resource page<br />http://bit.ly/OS3Social<br />ldrake@os-cubed.com<br />www.os-cubed.com<br />Presenter: Lee Drake<br />C...
Our agenda for the day<br />Learn what social networking is (and isn’t)<br />An overview of the principle Social Networkin...
Why is social media important?<br />
Why is it important?<br />
What is social?<br />
What Social is NOT!<br />
Networking<br />
Networking, what it’s not(all inclusive)<br />
Networking – what it’s notA one-way street<br />
Networking – what it’s notCollecting contacts for the sake of it<br />
Networking – what it’s notAlways asking – never giving<br />
Social Networking Definition<br />
Why do it?Target your network <br />
Why do it?Create deeper relations<br />
Principal social media sites<br />Twitter – public instant messaging<br />Facebook – where friends go to share<br />Linked...
Twitter<br />
Facebook<br />
Linked In<br />
MySpace<br />
Blogs<br />
Ning<br />
YouTube<br />
Vocabulary - Post<br />
Vocabulary - Wall<br />
Vocabulary – Tweet and ReTweet<br />
Vocabulary – Reply/Comment<br />
Vocabulary - Message<br />
Vocabulary - Profile<br />
Vocabulary Cross-Link<br />
Tools<br />
Tweetdeck/Twhirl/Seesmic<br />
Tweetgrid/HootSuite<br />http://is.gd/9E7VG<br />
Location based tools<br />http://www.foursquare.com<br />http://foursquare.com/venue/655592<br />
Tweetie (Mac)<br />
Twitterfox<br />
Mobile Apps<br />
Feed consolidation<br />
URL shorteners<br />This: http://www.os-cubed.com/AboutUs/Howtofindus/tabid/89/Default.aspx<br />Can become this: http://b...
Media Tools<br />http://twitpic.com<br />
Brand monitoring<br />
SolutionsCustomer Loyalty<br />
Solution - Customer Service<br />http://is.gd/9E9hQ<br />
SolutionsEmployee Loyalty<br />
SolutionsCulture Leadership building<br />
SolutionsImprove collaboration<br />
SolutionsPublic Relations Management<br />
SolutionsCrowdsourcing<br />
SolutionsMeeting new people<br />
SolutionCollaborating with others in your field<br />
NOT SMPush advertising<br />
NOT SMFix a bad product or service reputation<br />
SM Don’tCreate and abandon<br />
SM Don’tBots are not human<br />
HR Applications - RecruitingFind employees for free<br />
HR Applications - RecruitingGet Referrals<br />
HR Applications - RecruitingPre-employment background checks<br />
HR Applications - RetentionEmployee Relations<br />
HR ApplicationsExtending SM to corporate culture<br />
SM PitfallsTime sink<br />
SM PitfallsLegal issues<br />
SM PitfallsEmployee productivity<br />
Pitfalls and problemsWhen not to tweet<br />
Other issues<br />
Other issuesSignal to noise ratio<br />
Exercises to tryCreate a twitter account<br />
Create a Facebook page, group or brand<br />
Create a LinkedIn Profile<br />
TweetDeck<br />
SM2 monitoring<br />
It takes a social network to build a powerpoint<br />The following people on twitter helped me with this presentation:<br ...
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  • Encarta Dictionary defines social as:relating to societyrelating to interaction of peopleliving in a communityoffering opportunity for interactionrelating to human welfareof rank in societysociablegrowing in clumps
  • PromotionONE WAY STREETImpersonalInclude EVERYONEExclude all but a fewBusiness to business – it’s person to person
  • Act of linking computersPractice of gathering of contactsAct of linking peopleCreating genuine 2-way relationships within your network
  • Blindly connecting people with the goal of having the largest possible network, it’s not about numbers, it’s about quality
  • Creating one way relationships
  • Blindly collecting contacts just to have them, without doing anything with them
  • Always asking for something without giving back
  • Building a network of mutually beneficial social connections between peopleCreating a social group that shares common interests and goals.
  • Extend your network to a wider and more targeted set of social connectionsExample facebook advertising criteria
  • Create deeper relationships with your current customersCreate deeper relationships with your potential customersCreate deeper relationships with your employees and co-workers
  • The instant messaging of social mediaTrending topics, huge volume, tagging – keep current on your demographics concernsCan be very time consuming – need tools to filterCan create very deep and lasting relationships“Reactionary” nature of medium requires careful management of message
  • Great for deepening relationships with employees but be careful HR best practices recommend keeping employee’s personal lives at a distance from work, be careful not to “overshare” or “overspy”A gold-mine for prospect research for potential employees but be careful of problems with discrimination (example of seeing drinking binge party of college student and rejecting them because that is on facebook – illegal discrimination could be claimed)The nature of the media makes it very personalCan be used as a messaging platformRemember it’s two way. Might want to purge your own pictures of binge drinking at collegeFacebook fan pages are a way to interact with users that are not as personal as using your own facebook page – we don’t recommend using a personal facebook page to promote your business – what if the person leaves the company?
  • A more controlled, professional environmentKey resource for researching potential employees, however again be careful of discrimination pitfallsCan be used to increase connections through groupsLess likely to contain personal information or updates than facebookEasy to control your connections and keep the quality connectionsLess easy than other media to use as a messaging platform
  • Very “uncontrolled” mediaPopular with teens, anonymous users, and music loversNot a great place for a business presence, unless that is a principal demographic you addressHas most of the popular social media tools
  • A way to communicate and promote your culture, company views, and political positionsGenerally considered to be one-way initially, then adding in comments makes it a two way communications platformMust respond to comments, link to and from other blogs for maximum effectBe clear about blog sponsor, whether something is news, opinion or bothUse other social media to drive traffic to blog – blog to drive traffic to websiteIf allowing employees to edit – be sure you have a strong blog and social media policy before allowing employees to blog about or from within the company
  • Create your own, freebie social media site.Has all the basic social media components, registration, blog, events, “Wall or comments”Free to create, free to join, free to run. Funded by advertisingNot a replacement for a corporate presence, but great for NFPs or small social groups
  • Adds video to the sharing experienceCreates a way for people to interact and experience multi-media togetherViral videos (frequently funny or amusing) can do wonders to promote your culture or imageGreat way to show the world your culture or working environmentLess interactive than other media – but still valuable as a tool in the toolbeltBe sure you have a strong SM policy in place for what is appropriate in your work environment
  • Post – the act of writing something publicly
  • Wall – where your posts appear
  • Tweet – a short 140 character post on TwitterReTweet or RePost – publicizing and attributing someone’s post by quoting or reposting it
  • Reply or comment – posting your opinion or additional information about someone else’s post
  • Message – sending a private message through an SM site
  • Profile – a description of who you are
  • Crosslink – posting links to your posts on other people’s posts as replies or comments, or referring to another post in your own
  • Tools can be used toAssist in the filtering of dataConsolidate information from multiple platformsAllow you to monitor your brand on the internetAssist in creating cross links between multiple Social media presences – improving SEO and inter-connectivityEase the use burden and reduce the time consumed to monitor and use Social Media
  • Feed consolidation toolsFriendfeed (Feed consolidator)Stumbleupon, DIGG, Del.icio.us (Link consolidator)Technorati (Link and blog rating and indexing)ping.fm (Multiple SM Platform poster)blip.fm (Music sharing service)
  • Link shorteners/statistical trackersTinyurlbudurlbit.lyow.ly
  • Media toolsTwitpic (photos)Brightkite (locations)Twitvid.com (Short Video)Picnik (online Photo editor)Animoto (online slideshow and movie maker)
  • Brand monitoringTechrigy SM2 (“Fremium” media monitoring tool)FiltrboxG2 (“Freemium” media monitoring tool)
  • Creating deeper customer loyaltyA vague feeling of indifference cited as #1 reason customers leave
  • Quickly address customer concerns – before they become an issueMonitor the media in general to discover issues you might have.Use monitoring tools to help you see where you can improve, what people like about you!
  • Creating deeper employee loyaltyEmployees are loyal to the people around them and those who manage them – not a company as a wholeBe careful about being too intrusive into employee’s personal lives. Don’t set yourself up for a lawsuit.
  • Communicating your culture or message to existing or new connectionsCreating or changing culture on purpose is the best way to create employee loyalty – and SM is an easy way to make that culture pervasive
  • Helping to improve internal culture of collaborationUsing blogs, twitter, instant messaging, and shared document respositories are keys to collaborative successBuilding an internal social networking platform like Sharepoint gives you the ability to customize the experience and control the interaction
  • Reacting swiftly to negative and positive pressYou can use monitoring tools to know when there is an issue and fast response tools like twitter to react swiftly and decisively. If you do not – you risk the issue being misinterpreted or blown out of proportion.
  • Testing ideas and crowdsourcing responsesThis presentation was crowdsourced – I got lots of input putting it together, from people with expertise outside my area of exepertise (Mac’s Iphones for example)
  • Meeting new and interesting people
  • Connecting and collaborating with others in your field
  • View it as a traditional push advertising media. People unfollow spam fast
  • Fix a bad product or service reputation – you can’t put lipstick on a pig
  • Work if you don’t put time into it – SM is a commitment to be more connected
  • Have a bot run your social media connection. It has to be a human. Really.
  • Find potential employees, for free
  • Get referrals from your network
  • Check on potential employees work and social history – but be careful – discrimination lawsuits can get you into big trouble.
  • Develop a deeper personal understanding of potential employeesRetention/loyaltyBe genuinely concerned and interested in employee’s personal goals and challengesKeep tabs on employee satisfaction – without issuing surveysUse internal social media tools to promote internal collaboration and cooperationHelp to shape company culture through targeted SM, and help a leader communicate company values
  • Help to shape company culture through targeted SM, and help a leader communicate company values by incorporating collaboration, buusiness intelligence, internal and customer portals, enterprise search, enterprise content management and business processes
  • Limit the time you spend actually logged into SM unless it is your full time job, early morning, post lunch and late day are best timesUse tools to filter irrelevant or uninteresting data or peopleDon’t follow everyone – Dunbar’s ruleUse consolidation applications to monitor more than one outlet at a timeThere is a learning curve to using it correctly
  • Legal issuesBe sure that what you tweet/post as an agent of your company is consistent with corporate policy, and the lawBe very careful about public censure, criticism or “flaming” You personally as well as the company can be held responsible for fraudulent or defamatory postsIf your employees tweet/facebook/use SM from work you could become entangled in their lawsuit
  • Employee productivityMust have a clear employee SM use policyShould control what and which employees are allowed to post while on company time about the companyShould monitor what employees post while not on company timeHaving a clear set of guidelines both helps prevent problems, and allows you to take action if problems crop upRemember that some web-based SM sites are vulnerable to phishing and infections, be sure you have appropriate
  • When not to tweet/blogUnhappy or upset – give it 24 hours, then postIn a crisis or rising situation, without thinking through the consequences of your postWhen it’s irrelevant to your demographicMore than 1/2 - 1 hour per dayWhen no one is listening (2am tweets)
  • Each person and company presence must find their own privacy comfort levelBe sure to assess carefully if your comfort level is higher than your demographic (over sharing can be bad)
  • The signal to noise ratio is very low in SM – must find ways to filter the noise
  • Create/post to a twitter account, and follow everyone else in the room
  • Create a facebook page (if you don’t already have one)
  • Create a linked in profile (if you don’t already have one)
  • Tweetdeck demo
  • SM2 demo
  • Social Networking Pix Show

    1. 1. Social Networking<br />What the heck is it?<br />Why do I care?<br />What can I use it for?<br />
    2. 2. Resource page<br />http://bit.ly/OS3Social<br />ldrake@os-cubed.com<br />www.os-cubed.com<br />Presenter: Lee Drake<br />Company: OS-Cubed, Inc.<br />
    3. 3. Our agenda for the day<br />Learn what social networking is (and isn’t)<br />An overview of the principle Social Networking tools<br />An overview of a few add-on tools<br />How do we apply Social Networking to solve problems<br />Using SM to recruit and retain employees<br />Pitfalls and problems to avoid<br />
    4. 4. Why is social media important?<br />
    5. 5. Why is it important?<br />
    6. 6. What is social?<br />
    7. 7. What Social is NOT!<br />
    8. 8. Networking<br />
    9. 9. Networking, what it’s not(all inclusive)<br />
    10. 10. Networking – what it’s notA one-way street<br />
    11. 11. Networking – what it’s notCollecting contacts for the sake of it<br />
    12. 12. Networking – what it’s notAlways asking – never giving<br />
    13. 13. Social Networking Definition<br />
    14. 14. Why do it?Target your network <br />
    15. 15. Why do it?Create deeper relations<br />
    16. 16. Principal social media sites<br />Twitter – public instant messaging<br />Facebook – where friends go to share<br />LinkedIn – professional work-related networking<br />MySpace – Teens and music area<br />Blogs – News and opinions from anyone with a keyboard<br />Ning – create your own social network site<br />Youtube – social media using video<br />
    17. 17. Twitter<br />
    18. 18. Facebook<br />
    19. 19. Linked In<br />
    20. 20. MySpace<br />
    21. 21. Blogs<br />
    22. 22. Ning<br />
    23. 23. YouTube<br />
    24. 24. Vocabulary - Post<br />
    25. 25. Vocabulary - Wall<br />
    26. 26. Vocabulary – Tweet and ReTweet<br />
    27. 27. Vocabulary – Reply/Comment<br />
    28. 28. Vocabulary - Message<br />
    29. 29. Vocabulary - Profile<br />
    30. 30. Vocabulary Cross-Link<br />
    31. 31. Tools<br />
    32. 32. Tweetdeck/Twhirl/Seesmic<br />
    33. 33. Tweetgrid/HootSuite<br />http://is.gd/9E7VG<br />
    34. 34. Location based tools<br />http://www.foursquare.com<br />http://foursquare.com/venue/655592<br />
    35. 35. Tweetie (Mac)<br />
    36. 36. Twitterfox<br />
    37. 37. Mobile Apps<br />
    38. 38. Feed consolidation<br />
    39. 39. URL shorteners<br />This: http://www.os-cubed.com/AboutUs/Howtofindus/tabid/89/Default.aspx<br />Can become this: http://bit.ly/4FYTh7<br />
    40. 40. Media Tools<br />http://twitpic.com<br />
    41. 41. Brand monitoring<br />
    42. 42. SolutionsCustomer Loyalty<br />
    43. 43. Solution - Customer Service<br />http://is.gd/9E9hQ<br />
    44. 44. SolutionsEmployee Loyalty<br />
    45. 45. SolutionsCulture Leadership building<br />
    46. 46. SolutionsImprove collaboration<br />
    47. 47. SolutionsPublic Relations Management<br />
    48. 48. SolutionsCrowdsourcing<br />
    49. 49. SolutionsMeeting new people<br />
    50. 50. SolutionCollaborating with others in your field<br />
    51. 51. NOT SMPush advertising<br />
    52. 52. NOT SMFix a bad product or service reputation<br />
    53. 53. SM Don’tCreate and abandon<br />
    54. 54. SM Don’tBots are not human<br />
    55. 55. HR Applications - RecruitingFind employees for free<br />
    56. 56. HR Applications - RecruitingGet Referrals<br />
    57. 57. HR Applications - RecruitingPre-employment background checks<br />
    58. 58. HR Applications - RetentionEmployee Relations<br />
    59. 59. HR ApplicationsExtending SM to corporate culture<br />
    60. 60. SM PitfallsTime sink<br />
    61. 61. SM PitfallsLegal issues<br />
    62. 62. SM PitfallsEmployee productivity<br />
    63. 63. Pitfalls and problemsWhen not to tweet<br />
    64. 64. Other issues<br />
    65. 65. Other issuesSignal to noise ratio<br />
    66. 66. Exercises to tryCreate a twitter account<br />
    67. 67. Create a Facebook page, group or brand<br />
    68. 68. Create a LinkedIn Profile<br />
    69. 69. TweetDeck<br />
    70. 70. SM2 monitoring<br />
    71. 71. It takes a social network to build a powerpoint<br />The following people on twitter helped me with this presentation:<br />@jeremyb, @tweetreports, @bluewavemedia, @techrigy, @rsisk101, @MichaelFraietta, @Breroz, @stevenschlagel, @pfrigerio, @efr0702, @aschreiber, @themarketingguy, @chocol8_lvr, @dougmcsorley, @blfarris, @aaronnewman, @skeeterharris, @birdbathbuzz, @pfrigerio, @nikiblack<br />
    72. 72. Resource page<br />http://bit.ly/OS3Social<br />ldrake@os-cubed.com<br />www.os-cubed.com<br />

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