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KRCR Shasta County Ratings
 

KRCR Shasta County Ratings

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KRCR, Northern California's number one source for local news - this presentation illustrates KRCR's dominance in Shasta County

KRCR, Northern California's number one source for local news - this presentation illustrates KRCR's dominance in Shasta County

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    KRCR Shasta County Ratings KRCR Shasta County Ratings Presentation Transcript

    • KRCR News
      Channel 7
      KRCR is the dominant , #1 source for local news in Shasta County.
      Source: Nielsen Media Research ~ May 2010
    • KRCR DOMINATES
      A25-54
      Shasta County
      KRCR ratings are
      815% higher than
      our competitors combined!
      Source: Nielsen Media Research ~ May 2010 Based on averages of all day-parts
    • KRCR DOMINATES
      A35+
      Shasta County
      KRCR holds 78% of the evening news viewing audience
      Source: Nielsen Media Research ~ May 2010 Based on combined ratings, 5p-6:30p
    • KRCR DOMINATES
      A55+
      Shasta County
      Ratings for our evening news are as much as 5 TIMES GREATER than that of our nearest competitor!
      Source: Nielsen Media Research ~ May 2010 Based on 5p and 5:30p News
    • KRCR DOMINATES
      A18-49
      Shasta County
      Daybreak:87%of total local news audience
      5p News :90%of total local news audience
      5:30p News:93%of total local news audience
      Source: Nielsen Media Research ~ May 2010 Based on combined ratings for 6-7a