KRCR Media Kit, 2010

KRCR News Channel 7
Media Kit 2010
For new advertisers

Why Advertise?
Advertising can:
Generate awareness
Build credibility
Increase sales
Most importantly….
advertising builds a powerful brand.

Why Branding?
Branding is a strategic approach to building a superior customer experience. Advertising is the culmination of your marketing and branding strategy.
Branding focuses on:
Creating a superior product or service
Communicating your excellence to potential customers

Why Branding?
Think of the world’s most powerful brands…..
Now consider what they have in common?
These companies create strategic branding
Campaigns and use advertising to communicate
that message.

Television Advertising
The world’s top brands also know the secret to successful advertising…using television to communicate their message on the most consumed medium in the world.
Television is the #1 medium

Most cost-effective medium
The largest audience
The ability to generate frequency
The most diverse demographic
Television is the only medium to…
Incorporate sight, sound, motion, and emotion

Television
When comparing time spent and adults reached, television has the broadest daily reach among Adults 18+ with 90.2%. *
**Source: TVB Media Comparisons Study 2008, Adults 18+

The Most Influential
Comprehensive research showed that television is considered the most influential and authoritative medium by far.
**Source: TVB Media Comparisons Study 2008, Adults 18+

Television vs. Radio
Radio…
Less Audience
Less Reach
Less Frequency
Radio is shrinking in relevance…
iPhone, iTunes, Satellite Radio, Mp3s…radio shrinks as new technology emerges, whereas television viewing audiences have grown to the highest levels in history!
**Source: Nielsen Research

Television vs. Newspaper
Newspaper…
Less Audience
Paid medium
Expensive
Newspaper …
The decline of the newspaper industry is well-known; advertisers pay expensive rates to reach a shrinking audience, and ad placement isn’t segmented by category…so your ad may run right next to your competitor!

Broadcast vs. Cable
While cable and satellite penetration can top 90% of TV households, no individual cable network comes to anything near that by the end of an average week. Not one cable network tops 40%. By contrast, 4 of the 6 major broadcast networks reach over 70%. To achieve even one rating point your message would have to run at an incredibly high-frequency over various networks.
Cable …
Less audience
Expensive Cost-Per-Point
Fragmented reach

Broadcast vs. Cable
It takes the top 12 cable channels to equal the combined viewing power of the 6 broadcast networks.
**Source: TVB, weekly combined ratings, national avg.

Why choose KRCR?
Television is the #1, Broadcast is the #1, and KRCR is the #1 broadcast station in northern California.
KRCR Ratings Prove It!
Let’s review some of our rating highlights!

KRCR DOMINATES
A25-54
Shasta County
KRCR ratings are
815% higher than
our competitors combined!
Source: Nielsen Media Research ~ May 2010 Based on averages of all day-parts

KRCR DOMINATES
A35+
Shasta County
KRCR holds 78% of the evening news viewing audience
Source: Nielsen Media Research ~ May 2010 Based on combined ratings, 5p-6:30p

KRCR DOMINATES
A55+
Shasta County
Ratings for our evening news are as much as 5 TIMES GREATER than that of our nearest competitor!
Source: Nielsen Media Research ~ May 2010 Based on 5p and 5:30p News

KRCR DOMINATES
A18-49
Shasta County
Daybreak:87%of total local news audience
5p News :90%of total local news audience
5:30p News:93%of total local news audience
Source: Nielsen Media Research ~ May 2010 Based on combined ratings for 6-7a

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KRCR Media Kit, 2010

by ldrafall on Jul 12, 2010

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KRCR Media Kit, 2010 — Presentation Transcript