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Creative brief

by ldrafall on Jul 04, 2010

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Creative brief — Presentation Transcript

Creative Brief
Before beginning the creative process, it is critical that a business owner take a moment to create a communication strategy for his or her brand.
To begin, become familiar with the following concepts:
Product Lifecycle
Advertising Pyramid
Means-End Theory
Putting it Together
Understand:
- Where your business is during the product (sales) cycle
- Which advertising strategy to focus your message
- The tone of the message you need
You are ready to complete your creative brief!