Creative Brief<br />Before beginning the creative process, it is critical that a business owner take a moment to create a ...
Product Lifecycle<br />
Advertising Pyramid<br />
Means-End Theory<br />
Putting it Together<br />Understand:<br /><ul><li>  Where your business is during the product    (sales) cycle
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Creative brief

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Creative brief

  1. 1. Creative Brief<br />Before beginning the creative process, it is critical that a business owner take a moment to create a communication strategy for his or her brand.<br />To begin, become familiar with the following concepts:<br />
  2. 2. Product Lifecycle<br />
  3. 3. Advertising Pyramid<br />
  4. 4. Means-End Theory<br />
  5. 5. Putting it Together<br />Understand:<br /><ul><li> Where your business is during the product (sales) cycle
  6. 6. Which advertising strategy to focus your message
  7. 7. The tone of the message you need</li></ul>You are ready to complete your creative brief!<br />

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