http://bit.ly/InspireBlueWaveWebsiteBlogTraining Why Do I Need Landing Pages For My Business? The goal of landing pages is to convince the visitor to provide you with his or her information in exchange for a high-value offer. They are the best way to convert a person into a lead.
Most small and medium-sized businesses have very few--if any--landing pages on their sites. Research has indicated that 62% of businesses using landing pages have less than 6. Even though they’re not optimally positioned to capture contacts, these companies still have to try really hard to increase their website traffic.
This is really pointless if you don’t have the means to capture contact data. Way too many people are concerned with their organic rankings on Google while forgetting about the sales aspect of their business. Isn’t the point of your website to get your visitors to buy your product or service?
Why Do I Need Landing Pages?
Obviously the ultimate goal is to have the visitor purchase immediately, but this is actually even rarer than you think--96% of first-time visitors to your website aren’t ready to buy. It’s a prime reason why you need landing pages. The next best option is to generate a lead by capturing visitors’ contact data and adding them to your sales funnel.
You will now have the opportunity to email them and nurture them down your sales funnel by continuing to market to them via email, phone calls, or social media to influence them to buy from you. The more landing pages you have, the more opportunities to generate leads and fill your funnel.
A landing page needs a form to capture contact data for a website visitor. In most cases, you do not want to include your main navigation bar at the top of the landing page so the visitor’s only option is to complete the form. Not including the navigation bar has been shown to increase conversion rates by as much as 100%.
MITS Landing Pages are high converting templates. The pages allows you to easily create landing pages in just minutes to your webinar, business, business opportunity, wordpress blog, etc.