It does not matter what business
you are in whether it is the
jewelry industry, retail boutique
business or selling your art, you
need the following to succeed:
Traffic + Leads + Conversions.
Without those three elements
your business or art simply will
The tips following will be
helpful for artists taking
part in an art fair or open
(1) Make your mailing list
work. As the saying goes from
all successful marketers, the
money is in the list. It is
vital, as one of the
fundamentals for success, to
build a targeted list of clients
and potential clients for your
(2) Organize some crosspromotions with other artists. If
you are sharing a venue with
other artists, each artist will
benefit from other artists’
invitations. A very effective way to
do that is to prepare a leaflet with
a map and the information people
need to get to the venue.
(3) Be creative with signage.
Balloons are a great way to get
attention. A bunch of colored
balloons on each side of the
entrance of the exhibition venue
will create a festive mood and
draw the attention of passers by.
(4) Take turn to paint outside.
People walking in the street
will notice an artist painting or
drawing and will come and
have a peek. At that point, it is
a simple matter of inviting
them inside to have a look at
the art on show.
(5) Sell the upsides of the art
show. Many of the locations of the
art show have fantastic
restaurants and cafes. Make sure
you share the locations and
information with your visitors.
This way they could take a break
from the show and possibly
return to the show after their
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