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Promoting and Selling Your Art

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Promoting and Selling Your Art online is much more involved than posting your artworks on a few portfolio websites and then applying the "Hope Plan.' You know? I hope someone will buy my work. The ...

Promoting and Selling Your Art online is much more involved than posting your artworks on a few portfolio websites and then applying the "Hope Plan.' You know? I hope someone will buy my work. The "Hope Plan" never works. You must know how to market. There are 2 things you need: Traffic and Conversions. Period! You as an artist are competing with thousands of artist hoping for the same thing. Someone will see their artwork and buy it. You must start out by building a professional image and establishing yourself on the Internet. There are certain strategies that work when it comes to marketing any business online.

Below you will find a list of easy to read short articles to help you market your art online. Please consider this just a starting point as there is much you can do to market.

In the interest of making it easy for you to read the short articles below on this subject, I have compiled a list. Consider this a starting point.

#1 - 50 Tips To Help With Selling Art Online

This article gives 50 bite sized tips to help with selling artworks on the internet. These are easy to understand. There are even articles referenced where artists may learn how to apply some of the strategies. Here are some of the included advice:

* Be consistent in your art marketing efforts.
* Build a professional artist website.
* Learn to explain your art to others.
* Find out your target audience.
* Brand yourself on the web.
* Photograph artworks professionally.

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Promoting and Selling Your Art Presentation Transcript

  • 1. Promoting and Selling Your Art by Lloyd Dobson
  • 2. Promoting and Selling Your Art online is much more involved than posting your artworks on a few portfolio websites and then applying the "Hope Plan.' You know? I hope someone will buy my work. The "Hope Plan" never works. You must know how to market. There are 2 things you need: TRAFFIC & CONVERSIONS. Period!
  • 3. You as an artist are competing with thousands of artist hoping for the same thing. Someone will see their artwork and buy it. You must start out by building a professional image and establishing yourself on the Internet. There are certain strategies that work when it comes to marketing any business online.
  • 4. You will find a list of easy to read short articles to help you market your art online. Please consider this just a starting point as there is much you can do to market. www.LloydDobsonArtist.com In the interest of making it easy for you to read the short articles on my website, the info on this video will be brief. Consider this a starting point.
  • 5. #1) 50 Tips To Help With Selling Art Online This article gives 50 bite sized tips to help with selling artworks on the internet. These are easy to understand. There are even articles referenced where artists may learn how to apply some of the strategies.
  • 6. Here are some of the included advice: • Be consistent in your art marketing efforts. • Build a professional artist website. • Learn to explain your art to others. • Find out your target audience. • Brand yourself on the web. • Photograph artworks professionally. www.LloydDobsonArtist.com
  • 7. #2) How to Make Art that Sells It certainly is important to have a grip on what types of art is selling in your marketing area. When I was in college many years ago one of my art professors shared with the class we have two lines of art
  • 8. One was considered fine art and the other was created specifically to sell. When you have an understanding of what is selling, it will help you in your creating process to adapt to this market.
  • 9. This is the same as saying fine artists should not care about what people want to buy. Of course, I strongly disagree with this thinking. This statement assumes artists should create art without even thinking about selling it, and that art creation and art selling should be separate.
  • 10. I believe artists can find a balance between the two. The article gives some strategies for making art that sells, while maintaining your integrity as an artist. Go to my website for additional information. www.LloydDobsonArtist.com
  • 11. #3 - Free Portfolio Sites List There is a huge list of places online where artists may signup for free, and post artworks. These sites often involve creating a profile and bio. There is also often a place to include a link to your main portfolio site, and social network profiles. www.LloydDobsonArtist.com
  • 12. The best way to use these websites is to have all of them link back to a main artist website. It’s impossible to spend time at all of them, but you can set the email preferences to accept emails to your main inbox. In this way, if someone contacts you interested in a certain piece, you can know right away, without having to log into each and every site.
  • 13. #4 - 10 Things Needed for Selling Art Online This is a summary post as well. It covers many of the subjects I have talked about many times, all organized into an easy to follow list. Go to my website for 10 things needed for selling art online: www.LloydDobsonArtist.com
  • 14. #5 - Plan for Promoting Art Never underestimate the importance and value of having a plan. A plan will help to coordinate your efforts and find out where you should be spending time – and what is a waste of time.
  • 15. Decide what you want to accomplish and write down how you will achieve it. Break larger goals down into easily obtainable smaller ones.
  • 16. Go To My Website For More Information on How To Promote & Sell Your Art www.LloydDobsonArtist.com
  • 17. “Remember It Is Not What You Know, But What You Do With What You Know!”