How to get social on facebook & generate leads power point

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How to get social on facebook & generate leads power point

  1. 1. “How To Get Social On Facebook & Generate Leads” by Lloyd
  2. 2. Social Media marketing is a great way to boost interest in your brand and increase leads and sales.
  3. 3. So . . . .With That Said Let’s Discuss Facebook In Particular.
  4. 4. Are You Aware of The Precise Types of Content That Will Make Your Marketing Successful?
  5. 5. What is content strategy? It’s your mindset, culture & approach to delivering your customer’s information needs in all the places they’re searching for it, across each stage of the buying process.
  6. 6. It takes a solid plan to pull this off. Winston Churchill once said, “He who fails to plan is planning to fail.”
  7. 7. Nothing could be truer with respect to your Social marketing. It’s the planning that must come first before you move out into the world of Social Media.
  8. 8. There are 3 categories of content that are most ideal and should factor into your overall Social marketing plan:
  9. 9. 1. Personality. This type of content focuses on subjects outside of your store, your products and your services. We’re talking about fun, humorous and engaging content that people generally enjoy seeing and interacting with.
  10. 10. Irresistible community-related stories and interesting subjects that peak peoples’ attention are what you’re going for. It’s the hardest type of content to produce and it gets you the highest engagement.
  11. 11. 2. Brand. This type of content revolves around your dealership’s brand – the characteristics that compel people to buy from you. This would be things like interesting stories about your customers (with pictures), video interviews &
  12. 12. testimonials, coverage of local events that you’re participating in, your blog posts, “How to” videos and certainly anything focusing on employee or affiliate recognition. (Percent of total content: 20%)
  13. 13. 3. Product. Here’s where you get to share specials and spotlight cool features of your business.
  14. 14. Most everyone knows by now that Social is not a broadcasting tool, but don’t be afraid to post sales-related content. You’ve worked hard to build trust with the audience and you’re allowed to reap the benefits. (Percent of total content: 10%)
  15. 15. Take action now. Develop your Social marketing plan utilizing these 3 valuable types of content. You’ll see the results you’re looking for sooner and with more consistency. Build it the right way and they will come.
  16. 16. CEO & Founder of Global Apps Network & NetDivvy
  17. 17. www.LloydDobson.com FREE 8-Day Boot Camp or If YOU Want In The Exploding Mobile App Biz www.MobileAppOpportunity.com
  18. 18. “Remember It Is Not What YOU Know, But What YOU Do With What YOU Know” www.LloydDobson.com

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