Social Media Etiquette for Students & the Young Professional
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  • Who I am, who are you?
  • What are the rules? What not to wear? Rants, blurts, Think twice and cool off before you post.
  • As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?
  • Mashable.com has how-to guides on all social media platforms.
  • Twitter has a dark side, too.
  • As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?

Social Media Etiquette for Students & the Young Professional Social Media Etiquette for Students & the Young Professional Presentation Transcript

  • Social Media and You
    Lisa Du Bois Low
    Assoc. Director, Digital Communications & Emerging Media
    Texas Tech University
    @ldlow
    #AWCConnect
  • Who Are You?
    Twitter
    Networking, breaking news, knowledge base/resources
    LinkedIn
    Networking, exchange expertise, increase your visibility, special interest groups
    Blog/Website
    Showcase your talents
    Facebook
    Personal space
    #AWCConnect
  • Where are you?
    Geo-based:
    Yelp, FB Places, Foursquare & Foodspotting
    Virtual tips, discounts and recommendations
    Find and connect with friends
    #AWCConnect
  • Don’t over-share.
    #AWCConnect
  • Build and Protect Your Personal Brand
    • What are your goals?
    • What’s your strategy?
    • What are you willing to share and with whom?
    • Form a support network!
    • Consider keeping your private accounts separate from professional.
    • If you make a mistake, correct it and move on!
    #AWCConnect
  • Social Media & You: Dress To Impress
    LinkedIn
    Formal
    All professional, all the time. Your virtual resume.
    Facebook
    Business Casual
    Know your friends: it’s a class reunion, company picnic and neighborhood block party rolled into one.
    Twitter
    Business Cocktail
    Dazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes.
    #AWCConnect
  • Don’t Bring Social Media to the Party
    Got my drunk text on, I’ll regret it in the mornin’, but tonight, I don’t give a I don’t give a I don’t give a
    #AWCConnect
  • Don’t Get Dooced!
    #AWCConnect
  • Do you tweet?
    Keep it clean. Don’t be snarky.
    Remember if you mention someone, they are probably listening.
    Tweet: 140 characters or less
    @: Sends a tweet directly to another twitter user (public)
    DM: Sends a tweet directly to another twitter user (private)
    RT: Retweet someone's tweet
    Hashtags: The # symbol is used to mark keywords or topics
    • Find interesting Tweets
    • Connect with like-minded Tweeple
    • Virtually attend conferences and events without leaving your office
    #AWCConnect
  • Use Twitter with Caution(no one wants to witness your public meltdown, well unless you’re #winning)
    #AWCConnect
  • Don’t be a troll.
    Voice your concern or opinion, then move along.
    • Take a breath, count to 10, play angry birds.
    • Remember, brands are run by real people.
    • Ask yourself if you would feel comfortable making your comments face-to-face.
    #AWCConnect
  • Lock and Load!
    http://chronicle.com/blogs/profhacker/six-steps-for-checking-your-facebook-privacy/30402
    Step 1: Acceptance
    Step 2: Check your settings and TOS
    Step 3: Stay informed
    Step 4: Know thy friends
    Step 5: Have a plan
    Step 6: Rinse & Repeat
    #AWCConnect
  • Draw the line, or someone else will draw it for you.
    #AWCConnect
  • Want to talk about it or share with others?
    Email: lisa.low@ttu.edu
    @ldlowGet the deck: slideshare.net/ldlow