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Social Media Etiquette for Students

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A tutorial for managing your online presence in a university setting.

A tutorial for managing your online presence in a university setting.

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  • Who I am, who are you?
  • PRWise, MarketingProfs, Ragan, FastCompany, Social Media Today, eMarketer Daily, Ad Age
  • What are the rules? What not to wear? Rants, blurts, Think twice and cool off before you post.
  • As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?
  • Mashable.com has how-to guides on all social media platforms.
  • Twitter has a dark side, too.
  • As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?
  • Platforms to watch
  • Platforms to watch
  • Transcript

    • 1. Social Media and You
      Lisa Du Bois Low
      Assoc. Director, Digital Communications & Emerging Media
      Texas Tech University
      @ldlow
    • 2. Who Are You?
      Twitter
      Networking, breaking news, knowledge base/resources
      LinkedIn
      Networking, exchange expertise, increase your visibility, special interest groups
      Blog/Website
      Showcase your talents
      Facebook
      Personal space
      @ldlow
    • 3. Where are you?
      Geo-based:
      Yelp, FB Places, Foursquare & Foodspotting
      Virtual tips, discounts and recommendations
      Find and connect with friends
      @ldlow
    • 4. Don’t over-share.
    • 5. Build and Protect Your Personal Brand
      • What are your goals?
      • 6. What’s your strategy?
      • 7. What are you willing to share and with whom?
      • 8. Form a support network!
      @ldlow
    • 9. Social Media & You: Dress To Impress
      LinkedIn
      Formal
      All professional, all the time. Your virtual resume.
      Facebook
      Business Casual
      Know your friends: it’s a company picnic and neighborhood block party rolled into one.
      Twitter
      Business Cocktail
      Dazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes.
      @ldlow
    • 10. Don’t Bring Social Media to the Party
      Got my drunk text on, I’ll regret it in the mornin’, but tonight, I don’t give a I don’t give a I don’t give a
      @ldlow
    • 11. Don’t Get Dooced!
      @ldlow
    • 12. Do you tweet?
      Keep it clean. Don’t be snarky.
      Remember if you mention someone, they are probably listening.
      Tweet: 140 characters or less
      @: Sends a tweet directly to another twitter user (public)
      DM: Sends a tweet directly to another twitter user (private)
      RT: Retweet someone's tweet
      Hashtags: The # symbol is used to mark keywords or topics
      Find interesting Tweets
      Connect with like-minded Tweeple
      Virtually attend conferences and events without leaving your office
      @ldlow
    • 13. Voice your concern or opinion, then move along.
      Take a breath, count to 10, play angry birds.
      Remember, brands are run by real people.
      Ask yourself if you would feel comfortable making your comments face-to-face.
      Don’t be a troll.
    • 14. Lock and Load!
      http://chronicle.com/blogs/profhacker/six-steps-for-checking-your-facebook-privacy/30402
      Step 1: Acceptance
      Step 2: Check your settings and TOS
      Step 3: Stay informed
      Step 4: Know thy friends
      Step 5: Have a plan
      Step 6: Rinse & Repeat
      @ldlow
    • 15. O crap. My Parents Joined Facebook.
      All kinds of awkward…
      @ldlow
    • 16. O crap. My Parents Joined Facebook.
      Good for some laughs, though!
      @ldlow
    • 17. Draw the line, or someone else will draw it for you.
    • 18. Discussion