Social Media and You<br />Lisa Du Bois Low<br />Assoc. Director, Digital Communications & Emerging Media<br />Texas Tech U...
Who Are You?<br />Twitter<br />Networking, breaking news, knowledge base/resources<br />LinkedIn<br />Networking, exchange...
Where are you?<br />Geo-based:<br />Yelp, FB Places, Foursquare & Foodspotting<br />Virtual tips, discounts and recommenda...
Don’t over-share.<br />
Build and Protect Your Personal Brand<br /><ul><li>What are your goals?
What’s your strategy?
What are you willing to share and with whom?
Form a support network!</li></ul>@ldlow<br />
Social Media & You: Dress To Impress<br />LinkedIn<br />Formal<br />All professional, all the time. Your virtual resume.<b...
Don’t Bring Social Media to the Party<br />Got my drunk text on, I’ll regret it in the mornin’, but tonight, I don’t give ...
Don’t Get Dooced!<br />@ldlow<br />
Do you tweet?<br />Keep it clean. Don’t be snarky.<br />Remember if you mention someone, they are probably listening.<br /...
Voice your concern or opinion, then move along.<br />Take a breath, count to 10, play angry birds.<br />Remember, brands a...
Lock and Load!<br />http://chronicle.com/blogs/profhacker/six-steps-for-checking-your-facebook-privacy/30402<br />Step 1: ...
O crap. My Parents Joined Facebook.<br />All kinds of awkward…<br />@ldlow<br />
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Social Media Etiquette for Students

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A tutorial for managing your online presence in a university setting.

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  • Who I am, who are you?
  • PRWise, MarketingProfs, Ragan, FastCompany, Social Media Today, eMarketer Daily, Ad Age
  • What are the rules? What not to wear? Rants, blurts, Think twice and cool off before you post.
  • As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?
  • Mashable.com has how-to guides on all social media platforms.
  • Twitter has a dark side, too.
  • As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?
  • Platforms to watch
  • Platforms to watch
  • Social Media Etiquette for Students

    1. 1. Social Media and You<br />Lisa Du Bois Low<br />Assoc. Director, Digital Communications & Emerging Media<br />Texas Tech University<br />@ldlow<br />
    2. 2. Who Are You?<br />Twitter<br />Networking, breaking news, knowledge base/resources<br />LinkedIn<br />Networking, exchange expertise, increase your visibility, special interest groups<br />Blog/Website<br />Showcase your talents<br />Facebook<br />Personal space<br />@ldlow<br />
    3. 3. Where are you?<br />Geo-based:<br />Yelp, FB Places, Foursquare & Foodspotting<br />Virtual tips, discounts and recommendations<br />Find and connect with friends<br />@ldlow<br />
    4. 4. Don’t over-share.<br />
    5. 5. Build and Protect Your Personal Brand<br /><ul><li>What are your goals?
    6. 6. What’s your strategy?
    7. 7. What are you willing to share and with whom?
    8. 8. Form a support network!</li></ul>@ldlow<br />
    9. 9. Social Media & You: Dress To Impress<br />LinkedIn<br />Formal<br />All professional, all the time. Your virtual resume.<br />Facebook<br />Business Casual<br />Know your friends: it’s a company picnic and neighborhood block party rolled into one.<br />Twitter<br />Business Cocktail<br />Dazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes.<br />@ldlow<br />
    10. 10. Don’t Bring Social Media to the Party<br />Got my drunk text on, I’ll regret it in the mornin’, but tonight, I don’t give a I don’t give a I don’t give a<br />@ldlow<br />
    11. 11. Don’t Get Dooced!<br />@ldlow<br />
    12. 12. Do you tweet?<br />Keep it clean. Don’t be snarky.<br />Remember if you mention someone, they are probably listening.<br />Tweet: 140 characters or less<br />@: Sends a tweet directly to another twitter user (public)<br />DM: Sends a tweet directly to another twitter user (private)<br />RT: Retweet someone's tweet<br />Hashtags: The # symbol is used to mark keywords or topics<br />Find interesting Tweets<br />Connect with like-minded Tweeple<br />Virtually attend conferences and events without leaving your office<br />@ldlow<br />
    13. 13. Voice your concern or opinion, then move along.<br />Take a breath, count to 10, play angry birds.<br />Remember, brands are run by real people.<br />Ask yourself if you would feel comfortable making your comments face-to-face.<br />Don’t be a troll.<br />
    14. 14. Lock and Load!<br />http://chronicle.com/blogs/profhacker/six-steps-for-checking-your-facebook-privacy/30402<br />Step 1: Acceptance<br />Step 2: Check your settings and TOS<br />Step 3: Stay informed<br />Step 4: Know thy friends<br />Step 5: Have a plan<br />Step 6: Rinse & Repeat<br />@ldlow<br />
    15. 15. O crap. My Parents Joined Facebook.<br />All kinds of awkward…<br />@ldlow<br />
    16. 16. O crap. My Parents Joined Facebook.<br />Good for some laughs, though!<br />@ldlow<br />
    17. 17. Draw the line, or someone else will draw it for you.<br />
    18. 18. Discussion<br />
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