New media and You
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New Media Presentation for Lubbock chapter of the Association for Women in Communications.

New Media Presentation for Lubbock chapter of the Association for Women in Communications.

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  • Who I am, who are you?
  • New Media, Social Media, Social Networking,Emerging Media … it’s all the same!
  • If they weren’t easy to use, they wouldn’t be so popular.
  • PRWise, MarketingProfs, Ragan, FastCompany, Social Media Today, eMarketer Daily, Ad Age
  • What are the rules? What not to wear? Rants, blurts, Think twice and cool off before you post.
  • Mashable.com has how-to guides on all social media platforms.
  • Twitter has a dark side, too.
  • Platforms to watch
  • As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?
  • As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?
  • This is a real example. Sign up for wikipedia alerts.

New media and You Presentation Transcript

  • 1. Emerging Media and You
    Lisa Du Bois Low
    Assoc. Director, Digital Communications & Emerging Media
    Texas Tech University
    @ldlow
    #awclbb
  • 2. First of all
    It’s not rocket science.
    @ldlow
    #awclbb
  • 3. Tools
    Emerging media is just a set of tools.
    @ldlow
    #awclbb
  • 4. Emerging Media For You
    Twitter
    Networking, breaking news, knowledge base/resources
    LinkedIn
    Exchange expertise, increase your visibility, special interest groups
    Evernote
    Access to-do lists and other resources from anywhere
    HARO
    Be a source
    Educational Resources
    Webinars, podcasts, enewsletters
    Google
    Go on, you know you want to…
  • 5. Emerging Media For Fun
    Geo-based:
    Yelp, Foursquare & Foodspotting
    Virtual tips, discounts and recommendations
    QR Code Reader:
    Scanlife, MobileTag, Microsoft Tag
  • 6. Emerging Media For Fun
    Facebook:
    Keep up with your friends, favorite brands and news outlets
    … and stalk your kids
    @ldlow
    #awclbb
  • 7. Emerging Media & You: Dress To Impress
    LinkedIn
    Formal
    All professional, all the time. Your virtual resume.
    Facebook
    Business Casual
    Know your friends: it’s a company picnic and neighborhood block party rolled into one.
    Twitter
    Business Cocktail
    Dazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes.
  • 8. Communicators, Consider Twitter
    "The dialogue around Super Bowl ads has changed--it literally used to happen at the water cooler, now, the minute an amazing ad hits, the Twitter world goes crazy.
    Tor Myhren
    Chief Creative Officer of Grey New York
    Tweet: 140 characters or less
    @: Sends a tweet directly to another twitter user (public)
    DM: Sends a tweet directly to another twitter user (private)
    RT: Retweet someone's tweet
    Hashtags: The # symbol is used to mark keywords or topics
    Find interesting Tweets
    Connect with like-minded Tweeple
    Virtually attend conferences and events without leaving your office
    #AWCAUSTIN
    @ldlow
    #awclbb
  • 9. The dreaded back channel … speakers, KNOW THY AUDIENCE!
    Gold font on gray background w/ 1990 drop shadow makes babies cry. Should we stage intervention
    I think I’m about to have a seizure
    Someone turn up the contrast
    Ugly slide and I can’t hear u
    Too much background music
    Why is this guy here?
    OH: it’s always relevant when you use popular hip hop songs from 5 years ago
    Communicators, Beware of Twitter
  • 10. Emerging Media For Your Business
    Can you hear me now?
    Facebook
    Twitter
    LinkedIn
    YouTube
    Blogs
    Google
    Wikipedia
    Twitter
    Listen
    LinkedIn
    Exchange expertise, increase your visibility, special interest groups
    YouTube
    Flip for video
    Wikipedia
    Google
    Set Google Alerts
  • 11. You Are No Longer in Control
    What your customers say about your brand BECOMES your brand.
    Keeping tabs on buzz about your brand is vital. Even if your company isn’t involved directly in social media, your customers most definitely are, and their conversations can end up being a big story.
  • 12. You Are No Longer in Control
    Customers can talk about you freely and instantly…they won’t bother to pick up the phone or fill out a complaint card.
    Step 1: Acceptance
    Step 2: Assemble your toolbox
    Step 3: Set your keywords
    Step 4: Start listening
    Step 5: Have a plan
  • 13. What if this was your client?
    “…Smith would become gay, obsessed with feet, just like founder and publisher Michael R. Levy.”
    @ldlow
    #awclbb
  • 14. Make the Leap
    • Keep it simple, one tool at a time.
    • 15. Don’t be afraid to experiment. If you fail, try again.
    • 16. Don’t give up even if results aren’t what you expected.
    • 17. Form a support network!
    @ldlow
    #awclbb
  • 18. Questions?
  • 19. Source Material
    http://www.emarketer.com/Article.aspx?R=1008220
    http://servedfreshmedia.com/2010/10/which-profile-aspects-should-be-emphasized-on-twitter-facebook-and-linkedin/
    http://www.slideshare.net/PRsarahevans/sevans-strategy-getting-started-with-twitter
    http://www.siliconbeachtraining.co.uk/blog/twitter-heckled-know-your-audience/