New media and You

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New Media Presentation for Lubbock chapter of the Association for Women in Communications.

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  • Who I am, who are you?
  • New Media, Social Media, Social Networking,Emerging Media … it’s all the same!
  • If they weren’t easy to use, they wouldn’t be so popular.
  • PRWise, MarketingProfs, Ragan, FastCompany, Social Media Today, eMarketer Daily, Ad Age
  • What are the rules? What not to wear? Rants, blurts, Think twice and cool off before you post.
  • Mashable.com has how-to guides on all social media platforms.
  • Twitter has a dark side, too.
  • Platforms to watch
  • As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?
  • As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?
  • This is a real example. Sign up for wikipedia alerts.
  • New media and You

    1. 1. Emerging Media and You<br />Lisa Du Bois Low<br />Assoc. Director, Digital Communications & Emerging Media<br />Texas Tech University<br />@ldlow<br />#awclbb<br />
    2. 2. First of all<br />It’s not rocket science.<br />@ldlow<br />#awclbb<br />
    3. 3. Tools<br />Emerging media is just a set of tools.<br />@ldlow<br />#awclbb<br />
    4. 4. Emerging Media For You<br />Twitter<br />Networking, breaking news, knowledge base/resources<br />LinkedIn<br />Exchange expertise, increase your visibility, special interest groups<br />Evernote<br />Access to-do lists and other resources from anywhere<br />HARO<br />Be a source<br />Educational Resources<br />Webinars, podcasts, enewsletters<br />Google<br />Go on, you know you want to…<br />
    5. 5. Emerging Media For Fun<br />Geo-based:<br />Yelp, Foursquare & Foodspotting<br />Virtual tips, discounts and recommendations<br />QR Code Reader:<br />Scanlife, MobileTag, Microsoft Tag<br />
    6. 6. Emerging Media For Fun<br />Facebook:<br />Keep up with your friends, favorite brands and news outlets<br />… and stalk your kids<br />@ldlow<br />#awclbb<br />
    7. 7. Emerging Media & You: Dress To Impress<br />LinkedIn<br />Formal<br />All professional, all the time. Your virtual resume.<br />Facebook<br />Business Casual<br />Know your friends: it’s a company picnic and neighborhood block party rolled into one.<br />Twitter<br />Business Cocktail<br />Dazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes.<br />
    8. 8. Communicators, Consider Twitter<br />"The dialogue around Super Bowl ads has changed--it literally used to happen at the water cooler, now, the minute an amazing ad hits, the Twitter world goes crazy.<br />Tor Myhren<br />Chief Creative Officer of Grey New York<br />Tweet: 140 characters or less<br />@: Sends a tweet directly to another twitter user (public)<br />DM: Sends a tweet directly to another twitter user (private)<br />RT: Retweet someone's tweet<br />Hashtags: The # symbol is used to mark keywords or topics<br />Find interesting Tweets<br />Connect with like-minded Tweeple<br />Virtually attend conferences and events without leaving your office<br />#AWCAUSTIN<br />@ldlow<br />#awclbb<br />
    9. 9. The dreaded back channel … speakers, KNOW THY AUDIENCE!<br />Gold font on gray background w/ 1990 drop shadow makes babies cry. Should we stage intervention<br />I think I’m about to have a seizure<br />Someone turn up the contrast<br />Ugly slide and I can’t hear u<br />Too much background music<br />Why is this guy here?<br />OH: it’s always relevant when you use popular hip hop songs from 5 years ago<br />Communicators, Beware of Twitter<br />
    10. 10. Emerging Media For Your Business<br />Can you hear me now?<br />Facebook<br />Twitter<br />LinkedIn<br />YouTube<br />Blogs<br />Google<br />Wikipedia<br />Twitter<br />Listen<br />LinkedIn<br />Exchange expertise, increase your visibility, special interest groups<br />YouTube<br />Flip for video<br />Wikipedia<br />Google<br />Set Google Alerts<br />
    11. 11. You Are No Longer in Control<br />What your customers say about your brand BECOMES your brand.<br />Keeping tabs on buzz about your brand is vital. Even if your company isn’t involved directly in social media, your customers most definitely are, and their conversations can end up being a big story.<br />
    12. 12. You Are No Longer in Control<br />Customers can talk about you freely and instantly…they won’t bother to pick up the phone or fill out a complaint card.<br />Step 1: Acceptance<br />Step 2: Assemble your toolbox<br />Step 3: Set your keywords<br />Step 4: Start listening<br />Step 5: Have a plan<br />
    13. 13. What if this was your client?<br />“…Smith would become gay, obsessed with feet, just like founder and publisher Michael R. Levy.”<br />@ldlow<br />#awclbb<br />
    14. 14. Make the Leap<br /><ul><li>Keep it simple, one tool at a time.
    15. 15. Don’t be afraid to experiment. If you fail, try again.
    16. 16. Don’t give up even if results aren’t what you expected.
    17. 17. Form a support network!</li></ul>@ldlow<br />#awclbb<br />
    18. 18. Questions?<br />
    19. 19. Source Material<br />http://www.emarketer.com/Article.aspx?R=1008220<br />http://servedfreshmedia.com/2010/10/which-profile-aspects-should-be-emphasized-on-twitter-facebook-and-linkedin/<br />http://www.slideshare.net/PRsarahevans/sevans-strategy-getting-started-with-twitter<br />http://www.siliconbeachtraining.co.uk/blog/twitter-heckled-know-your-audience/<br />

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