Your SlideShare is downloading. ×

Markers, Markers Everywhere II

335

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
335
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Markers, Markers Everywhere
    Lisa Du Bois Low and Michelle Hougland
    Texas Tech University
    @ldlow
    @meshougland
    @texastech
    #texastech
    #eduweb
  • 2. QR Marketing
    Old Technology Gives Marketing a Boost
  • 3. QR in Outdoor
    Via Mashable
  • 4. Who’s Using Them
    “QR codes are increasingly appearing in advertisements as a way to increase engagement with consumers. Although already common in Japan (where they were originally invented),” … they are relatively new in the US.
    Calvin Klein Jeans Replaces Racy Billboards with QR Codes
    Lauren Indvik, Mashable
    my.SXSW Networking
    BestBuy
    Product Promotion
    Google
    Geo-Based Marketing
    LinkedIn/Pingtag
    Virtual Business Cards
  • 5. Tag Creators/Readers
    I-Nigma | http://www.i-nigma.com/i-nigmahp.html
    Beetagg | http://www.beetagg.com/
    Google Zxing Reader | http://code.google.com/p/zxing/
    ScanLife | http://us.scanlife.com/
    Microsoft Tag Reader | http://tag.microsoft.com/download.aspx
    Mobiletag | http://mobiletag.com/en/download.php
  • 6. Texas Tech Loves MSTag
    Connecting Real Life and the Digital World with Microsoft Tag
    Free
    Web-based
    Simple
    Create, manage and track codes
    Change destinations instantly
  • 7. Point, Snap, Wow! QR in the Mix
    Texas Tech has used codes in a variety of places to leverage print pieces and engage our audience with digital content:
    Launch video
    Drive Web traffic
  • 8. Actual Results
  • 9. Make the Leap
    QR is easy and impressive. But …
    Video format and compression are critical!
    Don’t be afraid to experiment.
    Don’t give up even if results aren’t what you expected.
  • 10. Picture This…
    Let’s brainstorm!
  • 11. SXSW 2011
  • 12. SXSW 2011
  • 13. Home Depot
  • 14. Source Material
    http://wirelesswatch.jp/2008/03/24/qr-code-marker-for-your-grave/
    http://sxsw.com/qrcodes
    http://www.usatoday.com/tech/news/2010-06-07-bar-codes_N.htm?csp=usat.me
    http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=129823&nid=115286

×