Emerging Media and You<br />Lisa Du Bois Low<br />Assoc. Director, Digital Communications & Emerging Media<br />Texas Tech...
First of all<br />It’s not rocket science.<br />@ldlow<br />#afplbb<br />
Tools<br />Emerging media is just a set of tools.<br />@ldlow<br />#afplbb<br />
Emerging Media For You<br />Twitter<br />Networking, breaking news, knowledge base/resources<br />LinkedIn; Ning<br />Exch...
Emerging Media For Fun<br />Geo-based:<br />Yelp, Foursquare, Where, Soundtracking, SCVNGR, Instagram& Foodspotting<br />V...
Don’t be Afraid of Twitter(well, be a little afraid)<br />#winning<br />@ldlow<br />#afplbb<br />
Fundraisers, Consider Twitter<br />“Japan's disaster has spotlighted the critical role that social media websites such as ...
Tweets<br />Don’t let the slang and symbols intimidate you …<br />@, #, DM, RT, FTL, FTW, FAIL<br />@ldlow<br />#afplbb<br />
The dreaded backchannel … speakers, KNOW  THY AUDIENCE!<br />Gold font on gray background w/ 1990 drop shadow makes babies...
Build and Protect Your Personal Brand<br /><ul><li>What are your goals?
What’s your strategy?
What are you willing to share and with whom?
Consider keeping your private accounts separate from professional.
If you make a mistake, correct it and move on!</li></ul>@ldlow<br />#afplbb<br />
Emerging Media & You: Dress To Impress<br />LinkedIn<br />Formal<br />All professional, all the time. Your virtual resume....
Don’t over-share.<br />@ldlow<br />#afplbb<br />
Lock and Load!<br />http://chronicle.com/blogs/profhacker/six-steps-for-checking-your-facebook-privacy/30402<br />Step 1: ...
Emerging Media For Nonprofits<br />Can you hear me now?<br />Facebook<br />Twitter<br />LinkedIn<br />YouTube<br />Blogs<b...
You Are No Longer in Control<br />Constituents can talk about you freely and instantly…they won’t bother to pick up the ph...
What if this man was on your board?<br />“…Smith would become gay, obsessed with feet, just like founder and publisher Mic...
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Emerging media and the Fundraising Professional

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Whether you are a veteran user of technologies like these and are ready to do more with them, or you have not yet put your toe into the “social media” waters – there will be something valuable in this presentation for you! Lisa Low will provide you with a solid introduction to the many ways emerging media impacts you as a professional and the non-profit organization for which you work. You will walk away with free and simple tools you can begin to use as soon as you get back to the office.

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  • Who I am, who are you?
  • New Media, Social Media, Social Networking, Emerging Media … it’s all the same!
  • If they weren’t easy to use, they wouldn’t be so popular.
  • PRWise, MarketingProfs, Ragan, FastCompany, Social Media Today, eMarketer Daily, Ad Age
  • Mashable.com has how-to guides on all social media platforms.
  • Platforms to watch
  • Twitter has a dark side, too.
  • Mashable.com has how-to guides on all social media platforms.
  • What are the rules? What not to wear? Rants, blurts, Think twice and cool off before you post.
  • As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?
  • Platforms to watch
  • As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?
  • This is a real example. Sign up for wikipedia alerts.
  • Platforms to watch
  • Emerging media and the Fundraising Professional

    1. 1. Emerging Media and You<br />Lisa Du Bois Low<br />Assoc. Director, Digital Communications & Emerging Media<br />Texas Tech University<br />@ldlow<br />#afplbb<br />
    2. 2. First of all<br />It’s not rocket science.<br />@ldlow<br />#afplbb<br />
    3. 3. Tools<br />Emerging media is just a set of tools.<br />@ldlow<br />#afplbb<br />
    4. 4. Emerging Media For You<br />Twitter<br />Networking, breaking news, knowledge base/resources<br />LinkedIn; Ning<br />Exchange expertise, increase your visibility, special interest groups<br />Evernote<br />Access to-do lists and other resources from anywhere<br />HARO<br />Be a source<br />Educational Resources<br />Webinars, podcasts, enewsletters<br />Google<br />Go on, you know you want to…<br />@ldlow<br />#afplbb<br />
    5. 5. Emerging Media For Fun<br />Geo-based:<br />Yelp, Foursquare, Where, Soundtracking, SCVNGR, Instagram& Foodspotting<br />Virtual tips, discounts and recommendations<br />QR Code Reader:<br />Scanlife, MobileTag, Microsoft Tag<br />@ldlow<br />#afplbb<br />
    6. 6. Don’t be Afraid of Twitter(well, be a little afraid)<br />#winning<br />@ldlow<br />#afplbb<br />
    7. 7. Fundraisers, Consider Twitter<br />“Japan's disaster has spotlighted the critical role that social media websites such as Twitter, Facebook, Google, YouTube and Skype increasingly are playing in responses to crises around the world.”<br />Steve Sternberg, <br />USA TODAY<br />Tweet: 140 characters or less<br />@: Sends a tweet directly to another twitter user (public)<br />DM: Sends a tweet directly to another twitter user (private)<br />RT: Retweet someone's tweet<br />Hashtags: The # symbol is used to mark keywords or topics<br />Find interesting Tweets<br />Connect with like-minded Tweeple<br />Virtually attend conferences and events without leaving your office (edutweetups)<br />Impromptu F2F Meetups<br />#Nonprofit<br />@ldlow<br />#afplbb<br />
    8. 8. Tweets<br />Don’t let the slang and symbols intimidate you …<br />@, #, DM, RT, FTL, FTW, FAIL<br />@ldlow<br />#afplbb<br />
    9. 9. The dreaded backchannel … speakers, KNOW THY AUDIENCE!<br />Gold font on gray background w/ 1990 drop shadow makes babies cry. Should we stage intervention<br />I think I’m about to have a seizure<br />Someone turn up the contrast<br />Ugly slide and I can’t hear u<br />Too much background music<br />Why is this guy here?<br />OH: it’s always relevant when you use popular hip hop songs from 5 years ago<br />Be-aware of Twitter<br />@ldlow<br />#afplbb<br />
    10. 10. Build and Protect Your Personal Brand<br /><ul><li>What are your goals?
    11. 11. What’s your strategy?
    12. 12. What are you willing to share and with whom?
    13. 13. Consider keeping your private accounts separate from professional.
    14. 14. If you make a mistake, correct it and move on!</li></ul>@ldlow<br />#afplbb<br />
    15. 15. Emerging Media & You: Dress To Impress<br />LinkedIn<br />Formal<br />All professional, all the time. Your virtual resume.<br />Facebook<br />Business Casual<br />Know your friends: it’s a class reunion, company picnic and neighborhood block party rolled into one.<br />Twitter<br />Business Cocktail<br />Dazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes.<br />@ldlow<br />#afplbb<br />
    16. 16. Don’t over-share.<br />@ldlow<br />#afplbb<br />
    17. 17. Lock and Load!<br />http://chronicle.com/blogs/profhacker/six-steps-for-checking-your-facebook-privacy/30402<br />Step 1: Acceptance<br />Step 2: Check your settings and TOS<br />Step 3: Stay informed<br />Step 4: Know thy friends<br />Step 5: Have a plan<br />Step 6: Rinse & Repeat<br />@ldlow<br />@ldlow<br />#afplbb<br />
    18. 18. Emerging Media For Nonprofits<br />Can you hear me now?<br />Facebook<br />Twitter<br />LinkedIn<br />YouTube<br />Blogs<br />Google (Alerts/Docs)<br />Wikipedia<br />@ldlow<br />#afplbb<br />
    19. 19. You Are No Longer in Control<br />Constituents can talk about you freely and instantly…they won’t bother to pick up the phone or fill out a complaint card.<br />Step 1: Acceptance<br />Step 2: Assemble your toolbox<br />Step 3: Set your keywords<br />Step 4: Start listening<br />Step 5: Have a plan<br />@ldlow<br />#afplbb<br />
    20. 20. What if this man was on your board?<br />“…Smith would become gay, obsessed with feet, just like founder and publisher Michael R. Levy.”<br />@ldlow<br />#afplbb<br />
    21. 21. Interns Have Their Place<br />Don’t be tempted to leave your social media to an intern.<br />Twitter<br />Listen<br />LinkedIn<br />Exchange expertise, increase your visibility, special interest groups<br />YouTube<br />Flip for video<br />Wikipedia<br />Google<br />Set Google Alerts<br />@ldlow<br />#afplbb<br />
    22. 22. Make the Leap<br /><ul><li>Keep it simple, one tool at a time.
    23. 23. Don’t be afraid to experiment. If you fail, try again.
    24. 24. Don’t give up even if results aren’t what you expected.
    25. 25. Form a support network!</li></ul>@ldlow<br />#afplbb<br />
    26. 26. Questions?<br />@ldlow<br />#afplbb<br />
    27. 27. Source Material<br />http://servedfreshmedia.com/2010/10/which-profile-aspects-should-be-emphasized-on-twitter-facebook-and-linkedin/<br />http://www.slideshare.net/PRsarahevans/sevans-strategy-getting-started-with-twitter<br />http://www.siliconbeachtraining.co.uk/blog/twitter-heckled-know-your-audience/<br />http://www.mediabistro.com/mediajobsdaily/a-twitter-mistake-turns-into-a-win-win-for-all_b5788 <br />http://www.netwitsthinktank.com/online-fundraising/facebook-is-great-but-does-it-really-work-for-fundraising.htm <br />http://www.usatoday.com/tech/news/2011-04-12-1Ajapansocialmedia12_CV_N.htm<br />http://twitter.com/afpihq<br />

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