How to properly set up your account in Linkedin

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I am often asked what privacy settings people should use in Linkedin. The truth is if you do not master your account settings, you will not use Linkedin properly. And so I have copied my personal settings so that job searchers can learn from me. Good luck. Please give me feedback. Laurie.

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How to properly set up your account in Linkedin

  1. 1. Laurie Dillon-Schalk, Chief Marketing Strategist, Social Wisdom Helping firms and individuals use the web and social media wisely. Setting up YOUR Linkedin account: Account settings for job searchers. I am often asked how to set up linkedin’s privacy settings in order to maximize profiles for being job found and candidate considered. To make this easier for the individuals who attend my ‘Using Social Media for Job Search” presentations, I have made a handout of my personal settings as a reference guide for job searchers. Simply follow my settings to set up your account in Linkedin. 1. In Profile Settings: Make your profile public For job searching – you will need to open up your public profile so that prospective employers and recruiters can find you. Make your profile photo visible and display the full profile information. On the next page, you will see which items you can check off for public publishing. I recommend checking off EVERYTHING while you are job searching. Once you have a job – you can scale it back. ©2009 Laurie Dillon-Schalk, Social Wisdom.ca Page 1 of 8
  2. 2. ©2009 Laurie Dillon-Schalk, Social Wisdom.ca Page 2 of 8
  3. 3. 2. Network updates: Maximize your view on what your network is doing In your home page settings area of your account settings – you can manage your “NETWORK UPDATES”. This area is where you control what updates you receive on all your connections. If you are job searching – then choose a high number of updates that you would like to see on your home page (see below circled item). Then choose to see all the updates. Networking in 2009 is about interacting and engaging. Good interactions have good graces; engage about other people’s new news. You see someone get a new job – congratulate them. Increase your network size by following what others are doing. ©2009 Laurie Dillon-Schalk, Social Wisdom.ca Page 3 of 8
  4. 4. 3. Privacy Settings: Manage what others see about your activities. This section holds some of the most important settings. You want to control what changes or activities other people can see. ©2009 Laurie Dillon-Schalk, Social Wisdom.ca Page 4 of 8
  5. 5. 3.1 Profile Views: Who views your profile? On your home page, linkedin tells you how many people have viewed your profile. Watch these numbers improve as you develop your profile and connections! Beyond recruitment searches, the viewings are also driven by your status and news updates, your participation in any questions & answers as well as key terms that are picked up in key word searches (in your profile, in the summary, in the specialties listing). When you click on “see more” – you can see five profiles of who viewed your profile. How much you see below depends on the privacy settings for the individual. I do not recommend showing your name and headline for job searchers or otherwise (it’s nobody’s business). So in your account, in your privacy settings, under profile views, choose either showing an anonymous profile or don’t show at all. ©2009 Laurie Dillon-Schalk, Social Wisdom.ca Page 5 of 8
  6. 6. 4. My Network: Using your network The last setting is under “my network”. At an initial pass, some recruiters or opportunities filter out those who are not looking for a job or contract positions. Leave yourself open. ©2009 Laurie Dillon-Schalk, Social Wisdom.ca Page 6 of 8
  7. 7. Are you applying for jobs thru Linkedin? This is what a recruiter would see if you apply for a job through Linkedin. Below is an example of a candidate evaluation prepared by Linkedin for a recruiter using Linkedin. It is an evaluation of myself (Laurie Dillon-Schalk). I was not actually supposed to receive this - this evaluation was mistakenly attached at the bottom of a forwarded message from a prospective employer a while ago. All organized for the recruiter: Contact info on left and the degree of separation on the right. Remember – a candidate with more recommendations and a clear connection are preferred by hr managers. This is followed by a copy of the applicant’s cover letter: The cover letter is on the left and the total number of recommendations held by the job applicant is on the right. Please note on the right: 40 available references – these are people who have worked at the same company at the same time as the Checking references are job applicant. made very easy for recruiters. They are broken down by company and association. ©2009 Laurie Dillon-Schalk, Social Wisdom.ca Page 7 of 8
  8. 8. At the end of the linkedin e-mail, Linkedin summarizes the reference checks (other people who worked with the job candidate but are not necessarily connected to the job candidate) and direct connections between the hiring manager and the job candidate. Good luck in your job search. I trust that you’ve found this file helpful in setting up your Linkedin account. Please feel free to drop me a line on how you are doing. - Laurie Dillon-Schalk, laurie@socialwisdom.ca @ldillonschalk [this handout was prepared by Laurie Dillon-Schalk to share with newcomers to Canada and people in transition for employment resource agencies funded by Employment Ontario.] ©2009 Laurie Dillon-Schalk, Social Wisdom.ca Page 8 of 8

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