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Laurie Dillon-Schalk

    • Toronto,Ontario, Canada
  • Website

    socialwisdom.ca

  • About Joining JWT in mid-2010, Laurie brings deep experience in the strategic uses of digital medias (paid, owned, and earned) - for advertising & promotion, for monetization, for building relationships and/or for driving innovation. She is well practiced in helping clients leverage emerging technologies as well as optimize digital assets for increased returns. Her JWT clients include Mazda, Wal-Mart, Sick Kids Foundation, Cadbury and more. Prior to JWT, Laurie spent 8 years as an IBM management consultant in emerging technology with deep roots in social media (2005) and deeper roots in e-commerce (1998). In 2009 – 2010, Laurie ran her own digital start-up, www.socialwisdom.ca, consul
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