About Laurie brings a deep understanding of how to leverage digital to tickle consumer interest, drive behavior change, influence opinion, build relationships and ultimately, transform business results. Much of her work is also focused on developing social brands, their strategies, the teams that manage them and the tools that measure performance.
Laurie brings significant travel & tourism experience her past work with Brand USA, WestJet, Air Canada, and top Toronto festivals. Her largest effort to date includes leading Brand USA’s 2012 Discover America digital campaign – a large-scale effort to deliver tourism stories from the lens of foreign visitors. @ldillonschalk