CREATINGHIGH-PERFORMANCECULTURESUsing the Power of Internal Communications
This Guy is Costing AmericanBusiness $370 Billion per Year
Gallup Says…• 71% of U.S. employees are not engaged in their work
Cost of Disengagement• Higher safety incidents• Loss of productivity• Lower profitability• Absenteeism• Erodes organization’s bottom line• Breaks the spirits of colleagues
Communication is the Cornerstoneto EngagementBut…the tools used now are ineffective! Emails Bulletin Boards Newsletters
Communication is the Cornerstoneto EngagementInternal communication is ineffective when:• There is no way to know if the messages are received or understood• The message changes as it moves from CEO to front line staff• Content is not relevant to a variety of audiences• Information is outdated and easy to tune out• Infrequency feeds the rumor mill
Highly Effective InternalCommunicationsLeading indicator of Financial Performance• Companies that have highly effective internal communications had 47% higher total returns to shareholders over the last five years compared to companies with the least effective internal communications.
PDP Integrated ModulesrNews• Weekly Digital Newspaper – Internal Editorial Board determines content • Made up of broad cross section of employees – “Active Content” used in paper – Human interest stories engage employees – Structured communication vs. social media non-contextual commentary – Extends CEOs reach – Accelerates alignment to strategy – Ends rumor mill
PDP Integrated ModulesrPeople• Directory of employees – Lists Name, Title, Tenure – Sorts by Shift, Group, Role, Team, Name, Tenure, & Event (Service Anniversary or Birthday)• Personal photos may be uploaded• Recognizes and celebrates employees!
PDP Integrated ModulesrScore• Display of real time metrics – Data is automatically harvested directly out of clients’ systems – Archery target metaphor makes data easy to understand by all employees• Trend views – Show the direction key performance metrics are headed – View granularities are daily, weekly, monthly, quarterly, and annually – Data fields provide added detail• Creates line of sight on performance
PDP Solutions• Touchscreen kiosks – Accessible on PCs• Reporting tools• Expert data management• Proprietary software• Patented SaaS application
Creating a World Where PeopleDrive PerformanceUsing the Power of Internal Communications• Applied in – Banking – Government – Healthcare – Manufacturing – Nonprofits