Virtual Libraries As Destination

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Presentation on Web 2.0 applications and social networking created for DLS Day, May 18, 2009, by Lynn Dennis and Candi Lauret, Roselle Public Library.

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  • Introduce Candi and Lynn Theme of DLS Day - Libraries as Destination When asked – how to relate to theme – not brick and mortar building - Virtual Libraries as Destination: Get social with your Library Why get social? What RPL is doing – that everyone can do What’s in it for you and your library A little bit about Promotion Staff buy-in and training – Playtime 2.0 Is it too much??
  • Virtual Libraries As Destination

    1. 1. Virtual Libraries as Destination Get Social with Your Library! DLS Day May 18, 2009
    2. 2. Why “Get social?” <ul><li>74% of people ages 12-75+ go online </li></ul><ul><li>nearly 70% of people ages 12-32 use social networks </li></ul><ul><li>older generations use the internet as a tool for information searches, emailing, and buying products </li></ul><ul><li>social networks and blogs are the 4th most popular online category </li></ul>
    3. 3. Everybody’s doing it! <ul><li>Geneva Public Library </li></ul><ul><li>DLS </li></ul><ul><li>Oak Lawn Public Library </li></ul><ul><li>Downers Grove Public Library </li></ul><ul><li>Indian Prairie Public Library </li></ul><ul><li>Individual Library Departments </li></ul><ul><ul><li>Homewood PL Youth Services </li></ul></ul><ul><ul><li>Alsip-Merrionette PL Adult Services </li></ul></ul>
    4. 4. Getting Started
    5. 5. Blogger
    6. 6. Blogger
    7. 7. Flickr
    8. 8. Library Thing
    9. 9. YouTube
    10. 10. RPLD Gets Social on Ning
    11. 11. Ning
    12. 12. Ning
    13. 13. Ning
    14. 14. Ning
    15. 15. Ning
    16. 16. Facebook
    17. 17. RPLD Gets Social on Facebook
    18. 18. Facebook – Connect & Share
    19. 19. Facebook Home
    20. 20. Facebook Profile
    21. 21. Facebook Page in Profile
    22. 22. Teen Scene Facebook Page
    23. 23. Photos & Videos & Fans, oh my!
    24. 24. Share Photos on Facebook
    25. 25. Share Videos on Facebook
    26. 26. “Friends”
    27. 27. Messages on Facebook <ul><li>Connect and interact with teens. </li></ul>
    28. 28. Market Library Programs with Facebook Events <ul><li>Spread the word…invite teens to library events… those teens invite their friends… </li></ul>
    29. 29. You’re invited!
    30. 30. Link Facebook Event to Event Registration on Library Web site
    31. 31. Some things to consider… <ul><li>No control of Ads on Pages – may be inappropriate </li></ul><ul><li>Interface is constantly changing which may be confusing </li></ul><ul><li>Finding pages on Facebook not easy </li></ul><ul><li>Safety, privacy issues </li></ul>
    32. 32. NO control of ads…
    33. 33. Privacy on Facebook <ul><li>Profile </li></ul><ul><li>Search </li></ul><ul><li>News Feed and Wall </li></ul><ul><li>Applications </li></ul><ul><li>Block People </li></ul>
    34. 34. Privacy – Profile - Basic <ul><li>Who can see this? </li></ul>
    35. 35. Privacy – Profile – Contact Info
    36. 36. Privacy – News Feed and Wall
    37. 37. Privacy - Search
    38. 38. Where’s my Page? Dig deeper
    39. 39. What’s In It for Your Library? <ul><li>Access to online users - visibility to library users and non-users, local organizations, other libraries </li></ul><ul><li>Interaction - engage your community (messaging, wall posts, etc.) </li></ul><ul><li>Free – no cost except staff time (and willingness to experiment) </li></ul>
    40. 40. Teen Read Week promotional video <ul><li>Involve teen patrons. </li></ul>
    41. 41. Looking to the future… <ul><li>Teen Scene MySpace Page </li></ul>
    42. 42. What’s In It for YOU <ul><li>Networking </li></ul><ul><ul><li>Connecting with other Librarians </li></ul></ul><ul><li>Professional Growth </li></ul><ul><li>Opportunity to keep up with emerging technologies </li></ul>Librarian 2.0
    43. 43. Promotion <ul><li>Library Lights (quarterly – print) </li></ul><ul><li>Email newsletter (monthly – online) </li></ul><ul><li>Teen Scene newsletter (seasonal – print) </li></ul><ul><li>Website </li></ul><ul><li>In-house posters, bookmarks </li></ul><ul><li>Cross promotion – links from one site to another (event on Facebook to online registration) </li></ul><ul><li>Word of mouth </li></ul>
    44. 44. Become a Fan! <ul><li>Facebook Page promoted on </li></ul><ul><li>RPLD Teen Scene web page </li></ul>
    45. 45. Staff Buy-in and Training <ul><li>Administration buy-in </li></ul><ul><li>Staff buy-in </li></ul><ul><li>Playtime 2.0 – Roselle Public Library’s “10 Things” program </li></ul>
    46. 46. Playtime 2.0
    47. 47. The 10 Things <ul><li>Getting Started </li></ul><ul><li>Thing #1: Blogs </li></ul><ul><li>Thing #2: RSS </li></ul><ul><li>Thing #3: Social Networking </li></ul><ul><li>Thing #4: Flickr & Photo Sharing </li></ul><ul><li>Thing #5: Podcasting & Video Sharing </li></ul><ul><li>Catch-up week </li></ul><ul><li>Thing #6: Instant Messaging </li></ul><ul><li>Thing #7: Wikis </li></ul><ul><li>Thing #8: Online Apps </li></ul><ul><li>Thing #9: Lifelong Learning </li></ul><ul><li>Thing #10: Roselle's Virtual Library </li></ul><ul><li>Summary </li></ul>
    48. 48. Playtime Summary <ul><li>55% finished (17 people of 31) </li></ul><ul><li>65% completed Thing 10 (Roselle’s website, catalog and databases) </li></ul><ul><li>81% completed at least half of the activities </li></ul>“ Playtime helped me feel more comfortable social networking and learning online. I feel like I've explored a lot that I normally wouldn't have.” –Beth’s Bytes “ One thing I've definitely learned: While not entirely computer illiterate, my skills are woefully inadequate and I have to do something about them; it's not really optional.” – Meteor Blades “ I feel that by participating in this program that it has sparked an interest and I would like to learn more.” – Pam’s Circ Works
    49. 49. Is it worth it? <ul><li>Everything is going social </li></ul><ul><li>Overwhelming? </li></ul><ul><li>Are you a Twit if you don’t Twitter? Sociability fatigue… </li></ul><ul><ul><li>Daily Herald (4/9/09): http://www.dailyherald.com/story/?id=285268&src=143 </li></ul></ul><ul><ul><li>Bottom Line – be where your users are </li></ul></ul>
    50. 50. Resources & Links <ul><li>Facts & figures: </li></ul><ul><li>Pew Internet & American Life Project, Generations Online , January 2009 http://www.pewinternet.org/PPF/r/275/report_display.asp </li></ul><ul><li>Global Faces and Networked Places: A Nielsen report on Social Networking’s New Global Footprint, March 2009 </li></ul><ul><li>http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf </li></ul><ul><li>Library Applications for Social Networking by Christina Stoll, MLS, April 2009 </li></ul><ul><li>Originally appeared in MLS E-nnounce , Vol. 3, Iss. 7, http://www.mls.lib.il.us/ennounce/2009/03_07/facebook.asp </li></ul>
    51. 51. RPLD Links: http://www.roselle.lib.il.us/GeneralInfo/SocialConnections.htm (Social Connections page on Library’s website) Social networking initiatives: http://rosellelibrary.ning.com/ (Roselle Public Library Network – Ning) http://www.facebook.com/pages/Roselle-IL/Roselle-Public-Library-District/9981521013 (Library fanpage on Facebook) http://www.facebook.com/pages/Roselle-IL/Teen-Scene-Roselle-Public-Library/43287809848 (Teen Scene fanpage on Facebook) http://www.librarything.com/profile.php?view=rosellelibrary (Library on LibraryThing) http://www.librarything.com/venue/4516/Roselle-Public-Library-District (Library on LibraryThingLocal) http://www.flickr.com/photos/rosellelibrary/ (Library’s photostream on Flickr) http:// www.youtube.com/rosellepubliclibrary (Library channel on YouTube) Blogs: http://www.roselle.lib.il.us/YouthServices/bookclub/Bloggerbookclub.htm  (Blogger Book Club) http://www.roselle.lib.il.us/Newsletter/WhatsNew.html (What's New @ Roselle Public Library) http://rpldplaytime20.blogspot.com (Playtime 2.0)
    52. 52. Contact Info Lynn Dennis Automation Coordinator / Technical Service Department Head e: [email_address] IM: almdennis Candi Lauret Teen Librarian e: [email_address]

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