Inner CircleListen | Learn | LaunchCommunitiesSocial Media strategy

What is Social Media Anyway?From Wikipedia, the free encyclopedia: At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

What is Social Media Anyway?Web 1.0Web 2.0

What is Social Media Anyway?Web 2.0Web 1.0 - What Can Happen

What is Social Media Anyway?Web 2.0Web 1.0

What is Social Media Anyway?Web 2.0Web 1.0 - What Can Happen

1) Social Ecosystem Map Where are your customers gathering to have conversations?

1. LISTEN

1. Listen

2. LEARN

2. Learn: What do your customers need?What customer types exist? What are they looking for?Where do they go? How do they like to interact? How much time do they have? How willing are they to share openly? Do they want exposure? Do they want to shape the industry or influence the next generation?

What customer types exist?

What are they looking for?

Where do they go?

How do they like to interact?

How much time do they have?

How willing are they to share openly?

Do they want exposure?

Do they want to shape the industry or influence the next generation?

3. LAUNCH

Your Social Media Launch PlanBusiness GoalsCustomer NeedsEngagement PlanSuccess Metrics

Business Goal Boil it down to one sentence that gets to the coreIncrease Brand Awareness , Personalize Your BrandCollaborate with Customers , Gain Insight , Co-create ProductsDecrease Cost of Customer ServiceOptimize Site, Better Search Results, More TrafficEstablish Yourself as a Thought Leader, Educate CustomersIncrease Sales

Customer NeedsWhat customer types exist? What are they looking for?Where do they go? How do they like to interact? How much time do they have? How willing are they to share openly? Do they want exposure? Do they want to shape the industry or influence the next generation?

What customer types exist?

What are they looking for?

Where do they go?

How do they like to interact?

How much time do they have?

How willing are they to share openly?

Do they want exposure?

Do they want to shape the industry or influence the next generation?

Engagement PlanWhat will you publish?Where will you publish?How often will you publish?Balance (content, events, 1:1, outreach)Integrate with traditional channels

Success MetricsBuild an ROI set based on your dimensions of value. Include a mix of qualitative and quantitative.# fans, # followers, # friends# of comments# of participants on thread# posts# of embeds# back links# page loads# downloadsResponse timeIssues resolvedDepth of threadTraffic increase to siteDiggsStumblesSubscriptions

Response time

Issues resolved

Depth of thread

Traffic increase to site

Diggs

Stumbles

Subscriptions

Your Social Media Launch PlanBusiness GoalsCustomer NeedsEngagement PlanSuccess Metrics

Takeaways Listen firstBe respectful, human, considerate and passionateWhat is in it for your customer? If nothing, don’t bother.Community before commerceIt is a cocktail party not a lectureTolerate criticismEncourage personalitiesPeople congregate around relevance and value

Do you feel socially fatigued?Bring it back to the basicsListen | Learn | Launch

1. LISTEN

2. LEARN

3. LAUNCH

Inner CircleCommunitiesLauren DeLongwww.InnerCircleCommunities.comPrivate | Trusted | Relevant207.752.7298ldelong@InnerCircleCommunities.com