Social Media Strategy For Businesses

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Social media strategy for small to medium sized businesses b2b and b2c. Business goals, customer needs, marketing plan, publishing plan, metrics and ROI guidance.

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Social Media Strategy For Businesses

  1. 1. Inner Circle<br />Listen | Learn | Launch<br />Communities<br />Social Media strategy<br />
  2. 2. What is Social Media Anyway?<br />From Wikipedia, the free encyclopedia: At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It&apos;s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).<br />
  3. 3. What is Social Media Anyway?<br />Web 1.0<br />Web 2.0<br />
  4. 4. What is Social Media Anyway?<br />Web 2.0<br />Web 1.0 - What Can Happen<br />
  5. 5. What is Social Media Anyway?<br />Web 2.0<br />Web 1.0<br />
  6. 6. What is Social Media Anyway?<br />Web 2.0<br />Web 1.0 - What Can Happen<br />
  7. 7. 1) Social Ecosystem Map <br />Where are your customers gathering to have conversations?<br />
  8. 8. 1. LISTEN<br />
  9. 9. 1. Listen<br />
  10. 10. 2. LEARN<br />
  11. 11. 2. Learn: What do your customers need?<br /><ul><li>What customer types exist?
  12. 12. What are they looking for?
  13. 13. Where do they go?
  14. 14. How do they like to interact?
  15. 15. How much time do they have?
  16. 16. How willing are they to share openly?
  17. 17. Do they want exposure?
  18. 18. Do they want to shape the industry or influence the next generation?</li></li></ul><li>3. LAUNCH<br />
  19. 19. Your Social Media Launch Plan<br />Business Goals<br />Customer Needs<br />Engagement Plan<br />Success Metrics<br />
  20. 20. Business Goal <br />Boil it down to one sentence that gets to the core<br />Increase Brand Awareness , Personalize Your Brand<br />Collaborate with Customers , Gain Insight , Co-create Products<br />Decrease Cost of Customer Service<br />Optimize Site, Better Search Results, More Traffic<br />Establish Yourself as a Thought Leader, Educate Customers<br />Increase Sales<br />
  21. 21. Customer Needs<br /><ul><li>What customer types exist?
  22. 22. What are they looking for?
  23. 23. Where do they go?
  24. 24. How do they like to interact?
  25. 25. How much time do they have?
  26. 26. How willing are they to share openly?
  27. 27. Do they want exposure?
  28. 28. Do they want to shape the industry or influence the next generation?</li></li></ul><li>Engagement Plan<br />What will you publish?<br />Where will you publish?<br />How often will you publish?<br />Balance (content, events, 1:1, outreach)<br />Integrate with traditional channels<br />
  29. 29. Success Metrics<br />Build an ROI set based on your dimensions of value. Include a mix of qualitative and quantitative.<br /># fans, # followers, # friends<br /># of comments<br /># of participants on thread<br /># posts<br /># of embeds<br /># back links<br /># page loads<br /># downloads<br /><ul><li>Response time
  30. 30. Issues resolved
  31. 31. Depth of thread
  32. 32. Traffic increase to site
  33. 33. Diggs
  34. 34. Stumbles
  35. 35. Subscriptions</li></li></ul><li>Your Social Media Launch Plan<br />Business Goals<br />Customer Needs<br />Engagement Plan<br />Success Metrics<br />
  36. 36. Takeaways <br />Listen first<br />Be respectful, human, considerate and passionate<br />What is in it for your customer? If nothing, don’t bother.<br />Community before commerce<br />It is a cocktail party not a lecture<br />Tolerate criticism<br />Encourage personalities<br />People congregate around relevance and value<br />
  37. 37.
  38. 38. Do you feel socially fatigued?<br />Bring it back to the basics<br />Listen | Learn | Launch<br />
  39. 39. 1. LISTEN<br />
  40. 40. 2. LEARN<br />
  41. 41. 3. LAUNCH<br />
  42. 42. Inner Circle<br />Communities<br />Lauren DeLong<br />www.InnerCircleCommunities.com<br />Private | Trusted | Relevant<br />207.752.7298<br />ldelong@InnerCircleCommunities.com<br />
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