Intro to Content Management in Higher Education With WordPress

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The management of content in higher education can make or break an institution. In today’s world of multiple streams of media all being online and potentially consumed 24/7 it is imperative that your …

The management of content in higher education can make or break an institution. In today’s world of multiple streams of media all being online and potentially consumed 24/7 it is imperative that your institution’s content be provided and presented in a way that clearly conveys the information contained within the site and also provides different and convenient ways to share that same information. Content management in higher education is important for the entire university to understand. From branding and integrated marketing to social media and faculty/staff and student news and updates; serious consideration is being given to how content is organized, searched and presented online within higher education.

Fully open source, well documented and supported and most importantly, FREE WordPress can be a great resource and tool for content management at the institutional level. The key to mastering the CMS and making it work for you is starting with the latest in best practices, strategic planning, tools and resources right out of the gate. But where do you start? You can read documentation and search for your solutions online, or you can learn from those in higher education that have already done it.

Presenter: L. Danielle Baldwin (@LDBaldwin)
Web Manager / Social Media Strategist
UNCG University Relations

More in: Technology
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  • 1. Content Management InHigher EducationWithWordPress
  • 2. Who/What/When/Where/WhyWho: L. Danielle Baldwin, (@LDBaldwin / LDBaldwin@uncg.edu)Web Manager, Social Media StrategistUniversity of North Carolina Greensboro (NC)What: WordPress, Content Curation, CMSWhen: April 23, 2013Where: Florida High Ed Web Conference (Gainsville, FL)Why: To share information about WordPress and how youcan use it to manage. organize and share your content acrossmultiple platforms and sites.
  • 3. Defining Content Curation"[Curation is] the act of continuallyidentifying, selecting and sharing the bestand most relevant online content andother online resources on a specificsubject to match the needs of a specificaudience"Ann HandleyCo-author, Content Ruleshttp://www.contentrulesbook.com/http://www.annhandley.com/
  • 4. Content Curation:What it is / What it is notContent Curation is:● the next level of bringing added value to your readers● making decisions on content that provide visitors with a source forreliable, interesting, valuable information that they can trust● effective when done right and offers your readers the best of allworlds, (interesting, educational, entertaining, useful, actionable)● about quality over quantity● organically SEO rich if done right (no need to "puff up" your contentwith fillers and nonsense)● about sharing content that falls in line with yourdepartments/universitys message, objectives, initiatives and goals
  • 5. Content Curation:What it is / What it is notContent Curation is not:● just about aggregation of information (misses the point)● all about the numbers. The numbers are all about the content youcreate● not always good for SEO (when you value quantity over quality,search engines and your readers may penalize you for it)● the act of setting your site or blog on "auto-pilot." It is still yourresponsibility to make the decisions on the content and provide apersonal touch to what information you decide to gather or create foryour site● mysterious, hidden or sensationalized - transparency is key● is not social sharing - also about conversations and engagement
  • 6. The 9 Cs of Content CurationConcentrate your efforts on searching for/creating the best contentyou can. Talk about what you know best - first.Collect information, links, multimedia, images, etc. to accompany yourcontent - this enhances the great content you already haveCull (edit) longer stories down to 300 words or less, complex ideasinto bullet points and popular subjects into fully developed ideasCurate news worthy of readership, think about what is relevantCreativity filter out stories that are redundant, irrelevant or boring-putyour best ideas forward first and foremost
  • 7. The 9 Cs of Content CurationCharacter (voice) content should show professional personality-bring your voice to the content in a real, honest mannerCommunicate (consistently) define topics you wish to coverand cover across all of your media outlets online and offline (print)Cultivate (Community) dont forget external audiences,surrounding campus community, parents, students, faculty and staff -anyone could be reading your content - write it like you know thatCall (to action) It doesnt hurt to ask your readers about contentfrom time to time, what they would like to see, what they like, dont likeand if they can contribute anything to the conversation
  • 8. How does WordPress fitinto the process ofcontent curation?
  • 9. WordPress Fast FactsWordPress powers over 72.4 million websites around the globe● the most widely used and popular CMS in existence● responsible for over 14.7% of the top 1,000,00 websites in the world● powers 48% of the top 100 blogs as ranked by Technorati● boasts more than 37 million global searches every month● 22 of every 100 new domains created in the US are runningWordPress - over 352 million people view more than 2.5 millionpages in an average month on WordPress● many social media networking and multimedia publishing platformsare tightly integrated with WordPress● WordPress garners the biggest market share when it comes tocomparable content management systems with a share of over 53.8%
  • 10. With that much marketshare and reach - no onecan deny the power ofWordPress as a CMS(not even you)
  • 11. WordPress is hearts,rainbows and puppies!Courtesy of http://www.isitedesign.com/insight-blog/10_11/cms-pain-assessment
  • 12. Why use WordPress formanaging content?● Provides a way to create a "living" website with Dynamiccontent that can be changed, updated organized andcategorized● Has features and themes that are Optimized for mobile andother small screens right out of the box● Provides content creators with automatic social sharing oftheir content across multiple social media platforms with one-click● Provides the ability to create both pages (for a full website) andposts (for blogging capabilities) at the same time - no need formultiple applications● Ability for scheduled publishing post-date content to show upat some date in the future (or past)● Provides a simple and basic workflow for managing andcreating content
  • 13. ● Ability to easily include multimedia such as audio, video,etc● built in excellent SEO● Ability to create, share and subscribe to feeds based off of posts,categories or tags● advanced search capabilities for reader (can search not only onpage title but actual post/page content, image names anddescriptions, multimedia and more● WYSIWYG based content editor built into the CMS● fully customizable via plugin, code extension, themes and widgetscreated by third party developers to provided added features andfunctionality to a WordPress site● provides access for multiple users/content publishers● manages public site comments to pages and posts● easy way to manage user roles, privileges and access to certainparts of a WP site (frontend and backend)
  • 14. Tools to help you managecontent in WordPressWordPress integrated tools for organizing and presenting content● categories● tags● multiple customizable menus● feedsWordPress Plug-ins● EditFlow● Yoast SEO for WordPress● Relevanssi● Wordpress Popular Posts● Storify● Google drive
  • 15. Integrated WordPress tools● CategoriesCategories provide a helpful way to group related poststogether, and to quickly tell readers what a post isabout. Categories also make it easier for people to findyour content. Categories are similar to, but broaderthan, tags.(think "big picture")● TagsTemplate tags are used within your blogs Templates todisplay information dynamically or otherwise customizeyour blog, providing the tools to make it as individualand interesting as you are.(think details, specifics, "small picture")
  • 16. Integrated WordPress tools● FeedsA web feed (or news feed) is a data formatused for providing users with frequentlyupdated content. Content distributorssyndicate a web feed, thereby allowing usersto subscribe to it.(think Google Reader)● Customizable MenusWordPress allows you to create multiplenavigational menus for your site based offposts, pages and categories
  • 17. WordPress plugins● EditFlow (http://editflow.org)A plugin that allows you to communicate andcollaborate with your content creation teaminside WordPress.Some of the features of the plugin are:Calendar, Custom Statuses, EditorialComments, Editorial Metadata, Notifications ,Story Budget, User Groups
  • 18. WordPress plugins● Yoast SEO (http://yoast.com/wordpress/)A plugin that allows you to edit and improvethe information that shows up in and is upon insearch engines such as Google, Bing, andYahoo.Some of the features of the plugin are:Post titles and meta descriptions, Meta dataediting, breadcrumb enhancements, permalinkcleanup, sitemap creation assistance, RSSenhancements
  • 19. Thats all folks!Questions? Comments?Tweet me!@LDBaldwin#sgfl2