Your SlideShare is downloading. ×
Social Media Consistency
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Consistency

1,489

Published on

Social Media Consistency - Skip the Overwhelm & Create a Schedule That Works

Social Media Consistency - Skip the Overwhelm & Create a Schedule That Works

Published in: Business, Automotive
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,489
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social MEDIA Consistency
    Lela Davidson WordCamp Fayetteville – 7/30/11
    Skip the Overwhelm
    &
    Create a Schedule That Works
  • 2. What’s the Point of social?
    Lela Davidson WordCamp Fayetteville – 7/30/11
    Facebook: 1 out of every 13 people on Earth
    Twitter: 140 million tweets per day
    LinkedIn: 100 million accounts
    WordPress: 2.5 billion pages viewed per day
  • 3. What’s the Point of social?
    Lela Davidson WordCamp Fayetteville – 7/30/11
  • 4. What’s the Point of social?
    Lela Davidson WordCamp Fayetteville – 7/30/11
  • 5. What’s the Point of social?
    Lela Davidson WordCamp Fayetteville – 7/30/11
  • 6. Lela Davidson WordCamp Fayetteville – 7/30/11
  • 7. Social media obstacles
    Lela Davidson WordCamp Fayetteville – 7/30/11
    UNCERTAINTY: I don’t know what post and when to post.
    RESOURCES:
    I don’t have time.
  • 8. Lela Davidson WordCamp Fayetteville – 7/30/11
  • 9. Step 1: Create objectives
    Lela Davidson WordCamp Fayetteville – 7/30/11
    What can social do for your business?
    • Raise awareness
    • 10. Increase contributions or event attendance
    • 11. Educate your audience
    • 12. Drive customers down the path to purchase
    • 13. Nurture relationships (increase intimacy)
    • 14. Track metrics
  • Step 2: craft your social identity
    Lela Davidson WordCamp Fayetteville – 7/30/11
    Be you, sort of.
    • Create back-of-the-house policies
    • 15. Integrate core values
    • 16. Deliver what your audience CRAVES
    • 17. Give it up, at least a little
  • Step 3: Engage
    Lela Davidson WordCamp Fayetteville – 7/30/11
    Social is 24/7, but you don’t have to be.
    • Content: text, images, video, audio
    • 18. Create discussion
    • 19. Promote others
    • 20. Create an inventory of posts/tweets/updates
    • 21. Tools: TweetDeck, Hootsuite, Seesmic, Roost
    • 22. Respond: Put the social in Social
  • Step 4: build
    Lela Davidson WordCamp Fayetteville – 7/30/11
    Grow your audience organically.
    • Viral = luck, and luck is not a strategy
    • 23. Follow, friend, chat, say hello
    • 24. Promote others: @ and tag
    • 25. Study others in your niche
    • 26. Work toward objectives
  • Example
    Lela Davidson WordCamp Fayetteville – 7/30/11
    • Objective 1: Launch party attendance
    Facebook: sample content, event teasers, sponsor recruitment, reminders, RSVP influence, post-event list creation
  • 27. Example
    Lela Davidson WordCamp Fayetteville – 7/30/11
    Objective 2: Book sales
    • Facebook: sample content, Amazon links, post and request reviews, tag photos
    • 28. Twitter: starting relationships, chats, #BlacklistedFromThePTA, links
    • 29. LinkedIn: I’m an author!

×