Social Media Consistency

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Social Media Consistency - Skip the Overwhelm & Create a Schedule That Works

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Social Media Consistency

  1. 1. Social MEDIA Consistency<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br />Skip the Overwhelm<br />&<br />Create a Schedule That Works<br />
  2. 2. What’s the Point of social?<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br />Facebook: 1 out of every 13 people on Earth<br />Twitter: 140 million tweets per day<br />LinkedIn: 100 million accounts<br />WordPress: 2.5 billion pages viewed per day<br />
  3. 3. What’s the Point of social?<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br />
  4. 4. What’s the Point of social?<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br />
  5. 5. What’s the Point of social?<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br />
  6. 6. Lela Davidson WordCamp Fayetteville – 7/30/11<br />
  7. 7. Social media obstacles<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br />UNCERTAINTY: I don’t know what post and when to post.<br />RESOURCES:<br /> I don’t have time.<br />
  8. 8. Lela Davidson WordCamp Fayetteville – 7/30/11<br />
  9. 9. Step 1: Create objectives<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br /> What can social do for your business?<br /><ul><li>Raise awareness
  10. 10. Increase contributions or event attendance
  11. 11. Educate your audience
  12. 12. Drive customers down the path to purchase
  13. 13. Nurture relationships (increase intimacy)
  14. 14. Track metrics</li></li></ul><li>Step 2: craft your social identity<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br /> Be you, sort of.<br /><ul><li>Create back-of-the-house policies
  15. 15. Integrate core values
  16. 16. Deliver what your audience CRAVES
  17. 17. Give it up, at least a little</li></li></ul><li>Step 3: Engage<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br /> Social is 24/7, but you don’t have to be.<br /><ul><li>Content: text, images, video, audio
  18. 18. Create discussion
  19. 19. Promote others
  20. 20. Create an inventory of posts/tweets/updates
  21. 21. Tools: TweetDeck, Hootsuite, Seesmic, Roost
  22. 22. Respond: Put the social in Social</li></li></ul><li>Step 4: build<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br /> Grow your audience organically.<br /><ul><li>Viral = luck, and luck is not a strategy
  23. 23. Follow, friend, chat, say hello
  24. 24. Promote others: @ and tag
  25. 25. Study others in your niche
  26. 26. Work toward objectives</li></li></ul><li>Example<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br /><ul><li>Objective 1: Launch party attendance</li></ul>Facebook: sample content, event teasers, sponsor recruitment, reminders, RSVP influence, post-event list creation<br />
  27. 27. Example<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br />Objective 2: Book sales<br /><ul><li>Facebook: sample content, Amazon links, post and request reviews, tag photos
  28. 28. Twitter: starting relationships, chats, #BlacklistedFromThePTA, links
  29. 29. LinkedIn: I’m an author!</li>

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