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Social Media Consistency
Social Media Consistency
Social Media Consistency
Social Media Consistency
Social Media Consistency
Social Media Consistency
Social Media Consistency
Social Media Consistency
Social Media Consistency
Social Media Consistency
Social Media Consistency
Social Media Consistency
Social Media Consistency
Social Media Consistency
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Social Media Consistency

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Social Media Consistency - Skip the Overwhelm & Create a Schedule That Works

Social Media Consistency - Skip the Overwhelm & Create a Schedule That Works

Published in: Business, Automotive
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  • 1. Social MEDIA Consistency<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br />Skip the Overwhelm<br />&<br />Create a Schedule That Works<br />
  • 2. What’s the Point of social?<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br />Facebook: 1 out of every 13 people on Earth<br />Twitter: 140 million tweets per day<br />LinkedIn: 100 million accounts<br />WordPress: 2.5 billion pages viewed per day<br />
  • 3. What’s the Point of social?<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br />
  • 4. What’s the Point of social?<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br />
  • 5. What’s the Point of social?<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br />
  • 6. Lela Davidson WordCamp Fayetteville – 7/30/11<br />
  • 7. Social media obstacles<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br />UNCERTAINTY: I don’t know what post and when to post.<br />RESOURCES:<br /> I don’t have time.<br />
  • 8. Lela Davidson WordCamp Fayetteville – 7/30/11<br />
  • 9. Step 1: Create objectives<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br /> What can social do for your business?<br /><ul><li>Raise awareness
  • 10. Increase contributions or event attendance
  • 11. Educate your audience
  • 12. Drive customers down the path to purchase
  • 13. Nurture relationships (increase intimacy)
  • 14. Track metrics</li></li></ul><li>Step 2: craft your social identity<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br /> Be you, sort of.<br /><ul><li>Create back-of-the-house policies
  • 15. Integrate core values
  • 16. Deliver what your audience CRAVES
  • 17. Give it up, at least a little</li></li></ul><li>Step 3: Engage<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br /> Social is 24/7, but you don’t have to be.<br /><ul><li>Content: text, images, video, audio
  • 18. Create discussion
  • 19. Promote others
  • 20. Create an inventory of posts/tweets/updates
  • 21. Tools: TweetDeck, Hootsuite, Seesmic, Roost
  • 22. Respond: Put the social in Social</li></li></ul><li>Step 4: build<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br /> Grow your audience organically.<br /><ul><li>Viral = luck, and luck is not a strategy
  • 23. Follow, friend, chat, say hello
  • 24. Promote others: @ and tag
  • 25. Study others in your niche
  • 26. Work toward objectives</li></li></ul><li>Example<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br /><ul><li>Objective 1: Launch party attendance</li></ul>Facebook: sample content, event teasers, sponsor recruitment, reminders, RSVP influence, post-event list creation<br />
  • 27. Example<br />Lela Davidson WordCamp Fayetteville – 7/30/11<br />Objective 2: Book sales<br /><ul><li>Facebook: sample content, Amazon links, post and request reviews, tag photos
  • 28. Twitter: starting relationships, chats, #BlacklistedFromThePTA, links
  • 29. LinkedIn: I’m an author!</li>

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