Social Media Consistency

Social MEDIA Consistency
Lela Davidson WordCamp Fayetteville – 7/30/11
Skip the Overwhelm
&
Create a Schedule That Works

What’s the Point of social?
Facebook: 1 out of every 13 people on Earth
Twitter: 140 million tweets per day
LinkedIn: 100 million accounts
WordPress: 2.5 billion pages viewed per day

What’s the Point of social?

Social media obstacles
UNCERTAINTY: I don’t know what post and when to post.
RESOURCES:
I don’t have time.

Step 1: Create objectives
What can social do for your business?
Raise awareness
Increase contributions or event attendance
Educate your audience
Drive customers down the path to purchase
Nurture relationships (increase intimacy)
Track metrics

Step 2: craft your social identity
Be you, sort of.
Create back-of-the-house policies
Integrate core values
Deliver what your audience CRAVES
Give it up, at least a little

Step 3: Engage
Social is 24/7, but you don’t have to be.
Content: text, images, video, audio
Create discussion
Promote others
Create an inventory of posts/tweets/updates
Tools: TweetDeck, Hootsuite, Seesmic, Roost
Respond: Put the social in Social

Step 4: build
Grow your audience organically.
Viral = luck, and luck is not a strategy
Follow, friend, chat, say hello
Promote others: @ and tag
Study others in your niche
Work toward objectives

Example
Objective 1: Launch party attendance
Facebook: sample content, event teasers, sponsor recruitment, reminders, RSVP influence, post-event list creation

Example
Objective 2: Book sales
Facebook: sample content, Amazon links, post and request reviews, tag photos
Twitter: starting relationships, chats, #BlacklistedFromThePTA, links
LinkedIn: I’m an author!

Social Media Consistency

by ldavidson98 on Jul 30, 2011

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Social Media Consistency — Presentation Transcript

http://twitter.com	2
http://www.onlydoo.com	1
https://twitter.com	1