Using Social Media Strategies for High Quality Website Traffic
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Using Social Media Strategies for High Quality Website Traffic

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Best social media strategies and techniques to be used in combination with search engine optimisation (SEO) to attract enormous and high quality website traffic.

Best social media strategies and techniques to be used in combination with search engine optimisation (SEO) to attract enormous and high quality website traffic.

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Using Social Media Strategies for High Quality Website Traffic Using Social Media Strategies for High Quality Website Traffic Presentation Transcript

  • SocialMedia
    Social Media is a foolproof way to gain success and get ahead in your field
  • About social media
    The key benefits of social media
    Social media platforms
    Social bookmarking
  • Social Media as one of the most effective ways to increase your exposure
    You can leverage your social media marketing plan in order to increase your business exposure to the Internet.
    You can initiate a set up easily since it is a relatively simple process now.
  • A tool of a low cost, using technology, and social interaction, through the use of words is social media.
  • Social media revolution
    Almost everyone uses it one way or the other: Facebook, Twitter, Myspace
    We should think about the positive consequences of using social media for a useful and practical cause
  • Marketing through social media
    communicate with peers, customers and potential consumers
    advertise and spread the word in a conversational manner, saving time and money
    you need to use the media on a constant basis to appeal to people
  • The Key Benefits Of Social Media
    Marketers explore its popularity among people for their benefit.
  • Social Media as Brand Building method
    You get a chance to establish your brand name
    Millions of people from around the world log on to these websites everyday.
    If your brand tcomes their way, in a unique way, it will definitely catch their attention.
  • Building business identity
    Offer your products or services and gain recognition
    Create and cultivate relationships
    Associations with peers allow you to get to know people in the same market or field as you
    Share common knowledge, advice, and information regarding subjects that are of a mutual interest and get to know more people
  • Research Market through Social Media
    It is a great feedback mechanism on different products, services and marketing campaigns
    It is the best way to know what your competitors are doing
  • Generate new leads
    Reach out to users who really want your product
    Interact with your customers, getting their feedback and improving the product according to their needs
    Create goodwill
  • Cost effectiveness of Social Media
    It is mostly completely free
    Advertise on Facebook, Twitter etc for a nominal fee, instead of millions of pounds
  • SEO and social media are most effective when they are used as a collaborative effort.
    It is important to use a variety of methods to ensure maximum exposure for your business.
    Social Media and Search Engines Collaboration
  • Social Media Content gets indexed by Google!
    • Google and Bing have started including Twitter feeds in their search results.
    It is expected that Facebook and Twitter will be even more integrated with search engines in the future.
  • Today, most companies have separate marketing and public relation departments.
    It is expected that in the future these roles may be overlapping if search and social media are collaborated.
    Press Release merging with SEO
  • SEO as the most effective marketing strategy
    One of the most popular concepts at the moment is integration of SEO and social media.
    It is a process that ensures maximum exposure and visibility online.
  • Analyse which social websites are most popular amongst your customers.
    Use the information shared by these people to develop effective keywords for SEO.
    Essentials of integration of SEO and Social Media
  • Engage your business on Social Media platforms
    Build networks, so that the customers also feel involved
    Once people start following the blog, it will generate a lot of publicity for the company and will help establish a social network
  • FACEBOOK
    One of the most popular social networking sites in the world today.
  • Why Facebook?
    More than 500 million active users on Facebook worldwide
    Best place where you can target your audience within a single community
    Can immensely boost up your visibility and attract visitors to your website
  • How to Use Facebook for Business
    Discern who you are and what you plan to make of your business in the coming time
    Make a plan to set up networks in particular areas
    Locate the official pages of leaders and join the pages
  • The Best Facebook Marketing How to Guide
    The method used in Facebook marketing is ‘attraction marketing’
    Portray that your company is currently the leader in a particular field and that your company is considered to be important in a certain niche.
  • Profile for your business
    Create a profile for your business
    Maintain your Facebook wall
    Post the details of your products on the wall regularly
    Make sure you post something that is of value, being positive and adding a good sense of humor
    Form an active group where all members can participate
    Invite new friends daily and discuss subjects
  • Set up a business fanpage on Facebook
    Encourage users to become fans
    Be unique and updated. Make your page attractive and lett people have some fun
    • Offer something that is exclusive
    • Create various applications specific for your page
  • Append lots of high value content
    All content should be readable for free
    Communicate with the leaders in the field you have chosen
    Regularly update your Facebook marketing page
    Remove all spam content, be interactive and respond promptly to all the messages received
  • Tag fans
    Tag fans in pictures of your new albums
    Create games or contests in which fans can tag themselves
    Reward some of your loyal supporters
    Encourage fans with contests and polls
  • TWITTER
    Twitter is an increasingly popular micro-blogging service, which has recently taken internet by storm
  • Why Twitter?
    One of the latest online networking sites
    Provides users with micro blogging services
    Users can upload pictures and share other files with their friends and loved ones
  • Five reasons why twitter has been gaining so much popularity
    user friendly interface
    almost everyone has an account
    your favourite celebrities are on Twitter
    it can be accessed through your cell phone
    an excellent source of marketing and sharing information
  • How to get your content becoming incredibly widespread through Twitter viral marketing
    By doing just a few simple things right, your website could be viewed by millions of people in a matter of minutes, and then you could do it again and again.
    Amazing! Isn’t it?
  • Keep tweets short
    Short messages
    Easy to use
    Twitter is easier to use than the many instant-messaging clients that you are familiar of.
  • Tweets and retweets technique
    Think of a Venn diagram.
    In this case, the overlap is the retweet, and the spheres signify the followers of the re-tweeter, and the followers of his followers.
  • Make tweets easy to retweet
    Tweet as little and simple as possible, with the link shortened
    Tweet slightly funny
    Share content absolutely top mark and naturally viral
    Whether it is a funny video, a great article, or a fascinating fact, make sure that your link points to something that people are going to want to share.
  • Trending topics on Twitter
    See if there is something that is trending on Twitter that is similar to your link
    People are much more likely to find your tweet if it can be located through a trending topic
    #
  • Remember, it is a community
    The important thing is to be a lively part of the Twitter community.
  • How To Get Twitter Followers – Tips For Newbies
    Twitter can be an extremely rewarding place of social media if you know the exact way to get twitter followers, without spamming or annoying people.
  • You have to be very careful with what you share on twitter
    Pass links that have value to your followers
    Write your personal details to gain trust
    Your latest tweets should be in line with what people are talking about
    Exchange funny one liner sitcom jokes or some interesting news
    Send a twitter to any of your newbie friend and chat for hours and let others see your chat, who might then decide to follow you on twitter
  • Be active and tweet interesting content
    Research articles and blogs by feeds on website and link to them
    Be creative and not spam with different links and offers
    Take your time and find people who have similar interest like yours
  • Share your content on Digg, Linkedin, Stumbleupon
    Join Digg and give in a submission of the pages of your website to the Digg Community
    Make a new profile on LinkedIn for individuals and businesses looking for work
    Join StumbleUpon, where you can submit pages from your website
  • Digg
    Digg is a website that provides social news
    Its main attraction is giving people the right to vote different content
    Digg has become a worldwide phenomena with an enormous traffic
  • 1. Always Digg the original source
    Digg users are very scrupulous about the usage of the website
    The etiquette of Digg is to submit the original source of the story
    Your content is going to add value and other users will be interested in your links
  • 2. Never Digg the posts submitted by yourself
    Digg doesn’t encourage users to submit their own content regularly; sometimes there is a penalty on this
    Always ask a friend to submit your blog posts before posting it yourself
  • 3. Digg other stories as well
    Always treat Digg fairly
    Digg keeps a check on users who only Digg one item or items by a single user
    When you ask friends to Digg your article, ask them to Digg other stories as well, so that it all seems natural
  • 4. Use catchy titles and great descriptions
    Give your post a catchy title and a great description
    Be an active user; the more Digg submissions you have, the more chances will you have of getting noticed
    Make your Diggs stand out by adding profile avatar and adding friends
  • 5. Digg is social, connect to other users!
    Make new friends and establish relationships with them
    When you post something, you can actually invite your friends on Digg to Digg it
    Digg Friend Adding Automator is a key tool that will add random friends to your network, enhancing your social network
  • SOCIAL BOOKMARKING
    Social bookmarking is one of the recent trends that are being followed for generating more and more amount of traffic to one’s website
  • Social bookmarking as an effective traffic technique
    People bookmark, share and publish content like music, photos, videos, websites etc. online
  • Social bookmarking helps to promote your website
    A viewer can write a review that will itself market the website and its product.
    People with similar interests will follow and share it
  • Understanding social bookmarking
    You can bookmark your favourite links and share them with others in a network
    The trick is to make relevant tags of the articles/pages
    If the content is interesting enough to be noticed by the online site users, the link to your website will spread like wild fire
  • Your social bookmarking strategy needs uniqueness
    Be original to increase expect traffic on your website
    Some sites expect serious business dealings, whereas others accept a rather informal range of information and links to share
  • Questions?
    Feel free to ask
    seoexpert@web3.ie
    Twitter @Radkot
    Thanks for watching!