Using Social Media Strategies for High Quality Website Traffic

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Best social media strategies and techniques to be used in combination with search engine optimisation (SEO) to attract enormous and high quality website traffic.

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Using Social Media Strategies for High Quality Website Traffic

  1. 1. SocialMedia<br />Social Media is a foolproof way to gain success and get ahead in your field<br />
  2. 2. About social media <br />The key benefits of social media<br />Social media platforms<br />Social bookmarking<br />
  3. 3. Social Media as one of the most effective ways to increase your exposure<br />You can leverage your social media marketing plan in order to increase your business exposure to the Internet.<br />You can initiate a set up easily since it is a relatively simple process now. <br />
  4. 4. A tool of a low cost, using technology, and social interaction, through the use of words is social media.<br />
  5. 5. Social media revolution<br />Almost everyone uses it one way or the other: Facebook, Twitter, Myspace<br />We should think about the positive consequences of using social media for a useful and practical cause<br />
  6. 6. Marketing through social media<br />communicate with peers, customers and potential consumers<br />advertise and spread the word in a conversational manner, saving time and money<br />you need to use the media on a constant basis to appeal to people <br />
  7. 7. The Key Benefits Of Social Media<br /> Marketers explore its popularity among people for their benefit.<br />
  8. 8. Social Media as Brand Building method<br /> You get a chance to establish your brand name<br /> Millions of people from around the world log on to these websites everyday. <br /> If your brand tcomes their way, in a unique way, it will definitely catch their attention. <br />
  9. 9. Building business identity<br />Offer your products or services and gain recognition<br />Create and cultivate relationships<br />Associations with peers allow you to get to know people in the same market or field as you<br />Share common knowledge, advice, and information regarding subjects that are of a mutual interest and get to know more people<br />
  10. 10. Research Market through Social Media<br />It is a great feedback mechanism on different products, services and marketing campaigns<br />It is the best way to know what your competitors are doing<br />
  11. 11. Generate new leads<br />Reach out to users who really want your product<br />Interact with your customers, getting their feedback and improving the product according to their needs<br />Create goodwill<br />
  12. 12. Cost effectiveness of Social Media<br />It is mostly completely free<br />Advertise on Facebook, Twitter etc for a nominal fee, instead of millions of pounds<br />
  13. 13. SEO and social media are most effective when they are used as a collaborative effort.<br />It is important to use a variety of methods to ensure maximum exposure for your business.<br />Social Media and Search Engines Collaboration<br />
  14. 14. Social Media Content gets indexed by Google!<br /><ul><li>Google and Bing have started including Twitter feeds in their search results. </li></ul>It is expected that Facebook and Twitter will be even more integrated with search engines in the future.<br />
  15. 15. Today, most companies have separate marketing and public relation departments. <br />It is expected that in the future these roles may be overlapping if search and social media are collaborated. <br />Press Release merging with SEO<br />
  16. 16. SEO as the most effective marketing strategy<br />One of the most popular concepts at the moment is integration of SEO and social media.<br />It is a process that ensures maximum exposure and visibility online. <br />
  17. 17. Analyse which social websites are most popular amongst your customers. <br />Use the information shared by these people to develop effective keywords for SEO.<br />Essentials of integration of SEO and Social Media<br />
  18. 18. Engage your business on Social Media platforms<br />Build networks, so that the customers also feel involved<br />Once people start following the blog, it will generate a lot of publicity for the company and will help establish a social network<br />
  19. 19. FACEBOOK<br />One of the most popular social networking sites in the world today. <br />
  20. 20. Why Facebook?<br />More than 500 million active users on Facebook worldwide<br />Best place where you can target your audience within a single community<br />Can immensely boost up your visibility and attract visitors to your website<br />
  21. 21. How to Use Facebook for Business<br />Discern who you are and what you plan to make of your business in the coming time<br />Make a plan to set up networks in particular areas<br />Locate the official pages of leaders and join the pages<br />
  22. 22. The Best Facebook Marketing How to Guide<br />The method used in Facebook marketing is ‘attraction marketing’<br />Portray that your company is currently the leader in a particular field and that your company is considered to be important in a certain niche.<br />
  23. 23. Profile for your business<br />Create a profile for your business<br />Maintain your Facebook wall<br />Post the details of your products on the wall regularly<br />Make sure you post something that is of value, being positive and adding a good sense of humor<br />Form an active group where all members can participate<br />Invite new friends daily and discuss subjects<br />
  24. 24. Set up a business fanpage on Facebook<br />Encourage users to become fans<br />Be unique and updated. Make your page attractive and lett people have some fun<br /><ul><li>Offer something that is exclusive
  25. 25. Create various applications specific for your page</li></li></ul><li>Append lots of high value content<br />All content should be readable for free<br />Communicate with the leaders in the field you have chosen<br />Regularly update your Facebook marketing page<br />Remove all spam content, be interactive and respond promptly to all the messages received<br />
  26. 26. Tag fans<br />Tag fans in pictures of your new albums <br />Create games or contests in which fans can tag themselves<br />Reward some of your loyal supporters<br />Encourage fans with contests and polls<br />
  27. 27. TWITTER<br /> Twitter is an increasingly popular micro-blogging service, which has recently taken internet by storm<br />
  28. 28. Why Twitter?<br />One of the latest online networking sites<br />Provides users with micro blogging services<br />Users can upload pictures and share other files with their friends and loved ones<br />
  29. 29. Five reasons why twitter has been gaining so much popularity<br />user friendly interface <br />almost everyone has an account<br />your favourite celebrities are on Twitter<br />it can be accessed through your cell phone<br />an excellent source of marketing and sharing information<br />
  30. 30. How to get your content becoming incredibly widespread through Twitter viral marketing<br /> By doing just a few simple things right, your website could be viewed by millions of people in a matter of minutes, and then you could do it again and again. <br /> Amazing! Isn’t it?<br />
  31. 31. Keep tweets short<br />Short messages<br />Easy to use<br /> Twitter is easier to use than the many instant-messaging clients that you are familiar of.<br />
  32. 32. Tweets and retweets technique<br /> Think of a Venn diagram.<br /> In this case, the overlap is the retweet, and the spheres signify the followers of the re-tweeter, and the followers of his followers.<br />
  33. 33. Make tweets easy to retweet<br />Tweet as little and simple as possible, with the link shortened<br />Tweet slightly funny<br />Share content absolutely top mark and naturally viral<br /> Whether it is a funny video, a great article, or a fascinating fact, make sure that your link points to something that people are going to want to share.<br />
  34. 34. Trending topics on Twitter<br />See if there is something that is trending on Twitter that is similar to your link<br />People are much more likely to find your tweet if it can be located through a trending topic<br />#<br />
  35. 35. Remember, it is a community<br /> The important thing is to be a lively part of the Twitter community.<br />
  36. 36. How To Get Twitter Followers – Tips For Newbies<br /> Twitter can be an extremely rewarding place of social media if you know the exact way to get twitter followers, without spamming or annoying people.<br />
  37. 37. You have to be very careful with what you share on twitter<br />Pass links that have value to your followers<br />Write your personal details to gain trust<br />Your latest tweets should be in line with what people are talking about<br />Exchange funny one liner sitcom jokes or some interesting news<br />Send a twitter to any of your newbie friend and chat for hours and let others see your chat, who might then decide to follow you on twitter<br />
  38. 38. Be active and tweet interesting content<br />Research articles and blogs by feeds on website and link to them<br />Be creative and not spam with different links and offers<br />Take your time and find people who have similar interest like yours<br />
  39. 39. Share your content on Digg, Linkedin, Stumbleupon<br />Join Digg and give in a submission of the pages of your website to the Digg Community<br />Make a new profile on LinkedIn for individuals and businesses looking for work <br />Join StumbleUpon, where you can submit pages from your website <br />
  40. 40. Digg<br />Digg is a website that provides social news <br />Its main attraction is giving people the right to vote different content<br />Digg has become a worldwide phenomena with an enormous traffic <br />
  41. 41. 1. Always Digg the original source<br />Digg users are very scrupulous about the usage of the website<br />The etiquette of Digg is to submit the original source of the story<br />Your content is going to add value and other users will be interested in your links<br />
  42. 42. 2. Never Digg the posts submitted by yourself<br />Digg doesn’t encourage users to submit their own content regularly; sometimes there is a penalty on this<br />Always ask a friend to submit your blog posts before posting it yourself<br />
  43. 43. 3. Digg other stories as well<br />Always treat Digg fairly<br />Digg keeps a check on users who only Digg one item or items by a single user<br />When you ask friends to Digg your article, ask them to Digg other stories as well, so that it all seems natural<br />
  44. 44. 4. Use catchy titles and great descriptions<br />Give your post a catchy title and a great description<br />Be an active user; the more Digg submissions you have, the more chances will you have of getting noticed<br />Make your Diggs stand out by adding profile avatar and adding friends<br />
  45. 45. 5. Digg is social, connect to other users!<br />Make new friends and establish relationships with them<br />When you post something, you can actually invite your friends on Digg to Digg it <br />Digg Friend Adding Automator is a key tool that will add random friends to your network, enhancing your social network<br />
  46. 46. SOCIAL BOOKMARKING<br />Social bookmarking is one of the recent trends that are being followed for generating more and more amount of traffic to one’s website<br />
  47. 47. Social bookmarking as an effective traffic technique<br /> People bookmark, share and publish content like music, photos, videos, websites etc. online<br />
  48. 48. Social bookmarking helps to promote your website<br />A viewer can write a review that will itself market the website and its product. <br />People with similar interests will follow and share it<br />
  49. 49. Understanding social bookmarking<br />You can bookmark your favourite links and share them with others in a network<br />The trick is to make relevant tags of the articles/pages<br />If the content is interesting enough to be noticed by the online site users, the link to your website will spread like wild fire <br />
  50. 50. Your social bookmarking strategy needs uniqueness<br />Be original to increase expect traffic on your website<br />Some sites expect serious business dealings, whereas others accept a rather informal range of information and links to share <br />
  51. 51. Questions?<br /> Feel free to ask<br /> seoexpert@web3.ie<br /> Twitter @Radkot<br />Thanks for watching!<br />
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