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Using Social Media Strategies for High Quality Website Traffic
 

Using Social Media Strategies for High Quality Website Traffic

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Best social media strategies and techniques to be used in combination with search engine optimisation (SEO) to attract enormous and high quality website traffic.

Best social media strategies and techniques to be used in combination with search engine optimisation (SEO) to attract enormous and high quality website traffic.

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    Using Social Media Strategies for High Quality Website Traffic Using Social Media Strategies for High Quality Website Traffic Presentation Transcript

    • SocialMedia
      Social Media is a foolproof way to gain success and get ahead in your field
    • About social media
      The key benefits of social media
      Social media platforms
      Social bookmarking
    • Social Media as one of the most effective ways to increase your exposure
      You can leverage your social media marketing plan in order to increase your business exposure to the Internet.
      You can initiate a set up easily since it is a relatively simple process now.
    • A tool of a low cost, using technology, and social interaction, through the use of words is social media.
    • Social media revolution
      Almost everyone uses it one way or the other: Facebook, Twitter, Myspace
      We should think about the positive consequences of using social media for a useful and practical cause
    • Marketing through social media
      communicate with peers, customers and potential consumers
      advertise and spread the word in a conversational manner, saving time and money
      you need to use the media on a constant basis to appeal to people
    • The Key Benefits Of Social Media
      Marketers explore its popularity among people for their benefit.
    • Social Media as Brand Building method
      You get a chance to establish your brand name
      Millions of people from around the world log on to these websites everyday.
      If your brand tcomes their way, in a unique way, it will definitely catch their attention.
    • Building business identity
      Offer your products or services and gain recognition
      Create and cultivate relationships
      Associations with peers allow you to get to know people in the same market or field as you
      Share common knowledge, advice, and information regarding subjects that are of a mutual interest and get to know more people
    • Research Market through Social Media
      It is a great feedback mechanism on different products, services and marketing campaigns
      It is the best way to know what your competitors are doing
    • Generate new leads
      Reach out to users who really want your product
      Interact with your customers, getting their feedback and improving the product according to their needs
      Create goodwill
    • Cost effectiveness of Social Media
      It is mostly completely free
      Advertise on Facebook, Twitter etc for a nominal fee, instead of millions of pounds
    • SEO and social media are most effective when they are used as a collaborative effort.
      It is important to use a variety of methods to ensure maximum exposure for your business.
      Social Media and Search Engines Collaboration
    • Social Media Content gets indexed by Google!
      • Google and Bing have started including Twitter feeds in their search results.
      It is expected that Facebook and Twitter will be even more integrated with search engines in the future.
    • Today, most companies have separate marketing and public relation departments.
      It is expected that in the future these roles may be overlapping if search and social media are collaborated.
      Press Release merging with SEO
    • SEO as the most effective marketing strategy
      One of the most popular concepts at the moment is integration of SEO and social media.
      It is a process that ensures maximum exposure and visibility online.
    • Analyse which social websites are most popular amongst your customers.
      Use the information shared by these people to develop effective keywords for SEO.
      Essentials of integration of SEO and Social Media
    • Engage your business on Social Media platforms
      Build networks, so that the customers also feel involved
      Once people start following the blog, it will generate a lot of publicity for the company and will help establish a social network
    • FACEBOOK
      One of the most popular social networking sites in the world today.
    • Why Facebook?
      More than 500 million active users on Facebook worldwide
      Best place where you can target your audience within a single community
      Can immensely boost up your visibility and attract visitors to your website
    • How to Use Facebook for Business
      Discern who you are and what you plan to make of your business in the coming time
      Make a plan to set up networks in particular areas
      Locate the official pages of leaders and join the pages
    • The Best Facebook Marketing How to Guide
      The method used in Facebook marketing is ‘attraction marketing’
      Portray that your company is currently the leader in a particular field and that your company is considered to be important in a certain niche.
    • Profile for your business
      Create a profile for your business
      Maintain your Facebook wall
      Post the details of your products on the wall regularly
      Make sure you post something that is of value, being positive and adding a good sense of humor
      Form an active group where all members can participate
      Invite new friends daily and discuss subjects
    • Set up a business fanpage on Facebook
      Encourage users to become fans
      Be unique and updated. Make your page attractive and lett people have some fun
      • Offer something that is exclusive
      • Create various applications specific for your page
    • Append lots of high value content
      All content should be readable for free
      Communicate with the leaders in the field you have chosen
      Regularly update your Facebook marketing page
      Remove all spam content, be interactive and respond promptly to all the messages received
    • Tag fans
      Tag fans in pictures of your new albums
      Create games or contests in which fans can tag themselves
      Reward some of your loyal supporters
      Encourage fans with contests and polls
    • TWITTER
      Twitter is an increasingly popular micro-blogging service, which has recently taken internet by storm
    • Why Twitter?
      One of the latest online networking sites
      Provides users with micro blogging services
      Users can upload pictures and share other files with their friends and loved ones
    • Five reasons why twitter has been gaining so much popularity
      user friendly interface
      almost everyone has an account
      your favourite celebrities are on Twitter
      it can be accessed through your cell phone
      an excellent source of marketing and sharing information
    • How to get your content becoming incredibly widespread through Twitter viral marketing
      By doing just a few simple things right, your website could be viewed by millions of people in a matter of minutes, and then you could do it again and again.
      Amazing! Isn’t it?
    • Keep tweets short
      Short messages
      Easy to use
      Twitter is easier to use than the many instant-messaging clients that you are familiar of.
    • Tweets and retweets technique
      Think of a Venn diagram.
      In this case, the overlap is the retweet, and the spheres signify the followers of the re-tweeter, and the followers of his followers.
    • Make tweets easy to retweet
      Tweet as little and simple as possible, with the link shortened
      Tweet slightly funny
      Share content absolutely top mark and naturally viral
      Whether it is a funny video, a great article, or a fascinating fact, make sure that your link points to something that people are going to want to share.
    • Trending topics on Twitter
      See if there is something that is trending on Twitter that is similar to your link
      People are much more likely to find your tweet if it can be located through a trending topic
      #
    • Remember, it is a community
      The important thing is to be a lively part of the Twitter community.
    • How To Get Twitter Followers – Tips For Newbies
      Twitter can be an extremely rewarding place of social media if you know the exact way to get twitter followers, without spamming or annoying people.
    • You have to be very careful with what you share on twitter
      Pass links that have value to your followers
      Write your personal details to gain trust
      Your latest tweets should be in line with what people are talking about
      Exchange funny one liner sitcom jokes or some interesting news
      Send a twitter to any of your newbie friend and chat for hours and let others see your chat, who might then decide to follow you on twitter
    • Be active and tweet interesting content
      Research articles and blogs by feeds on website and link to them
      Be creative and not spam with different links and offers
      Take your time and find people who have similar interest like yours
    • Share your content on Digg, Linkedin, Stumbleupon
      Join Digg and give in a submission of the pages of your website to the Digg Community
      Make a new profile on LinkedIn for individuals and businesses looking for work
      Join StumbleUpon, where you can submit pages from your website
    • Digg
      Digg is a website that provides social news
      Its main attraction is giving people the right to vote different content
      Digg has become a worldwide phenomena with an enormous traffic
    • 1. Always Digg the original source
      Digg users are very scrupulous about the usage of the website
      The etiquette of Digg is to submit the original source of the story
      Your content is going to add value and other users will be interested in your links
    • 2. Never Digg the posts submitted by yourself
      Digg doesn’t encourage users to submit their own content regularly; sometimes there is a penalty on this
      Always ask a friend to submit your blog posts before posting it yourself
    • 3. Digg other stories as well
      Always treat Digg fairly
      Digg keeps a check on users who only Digg one item or items by a single user
      When you ask friends to Digg your article, ask them to Digg other stories as well, so that it all seems natural
    • 4. Use catchy titles and great descriptions
      Give your post a catchy title and a great description
      Be an active user; the more Digg submissions you have, the more chances will you have of getting noticed
      Make your Diggs stand out by adding profile avatar and adding friends
    • 5. Digg is social, connect to other users!
      Make new friends and establish relationships with them
      When you post something, you can actually invite your friends on Digg to Digg it
      Digg Friend Adding Automator is a key tool that will add random friends to your network, enhancing your social network
    • SOCIAL BOOKMARKING
      Social bookmarking is one of the recent trends that are being followed for generating more and more amount of traffic to one’s website
    • Social bookmarking as an effective traffic technique
      People bookmark, share and publish content like music, photos, videos, websites etc. online
    • Social bookmarking helps to promote your website
      A viewer can write a review that will itself market the website and its product.
      People with similar interests will follow and share it
    • Understanding social bookmarking
      You can bookmark your favourite links and share them with others in a network
      The trick is to make relevant tags of the articles/pages
      If the content is interesting enough to be noticed by the online site users, the link to your website will spread like wild fire
    • Your social bookmarking strategy needs uniqueness
      Be original to increase expect traffic on your website
      Some sites expect serious business dealings, whereas others accept a rather informal range of information and links to share
    • Questions?
      Feel free to ask
      seoexpert@web3.ie
      Twitter @Radkot
      Thanks for watching!