Using Social Media Strategies for High Quality Website Traffic

SocialMedia
Social Media is a foolproof way to gain success and get ahead in your field

About social media
The key benefits of social media
Social media platforms
Social bookmarking

Social Media as one of the most effective ways to increase your exposure
You can leverage your social media marketing plan in order to increase your business exposure to the Internet.
You can initiate a set up easily since it is a relatively simple process now.

A tool of a low cost, using technology, and social interaction, through the use of words is social media.

Social media revolution
Almost everyone uses it one way or the other: Facebook, Twitter, Myspace
We should think about the positive consequences of using social media for a useful and practical cause

Marketing through social media
communicate with peers, customers and potential consumers
advertise and spread the word in a conversational manner, saving time and money
you need to use the media on a constant basis to appeal to people

The Key Benefits Of Social Media
Marketers explore its popularity among people for their benefit.

Social Media as Brand Building method
You get a chance to establish your brand name
Millions of people from around the world log on to these websites everyday.
If your brand tcomes their way, in a unique way, it will definitely catch their attention.

Building business identity
Offer your products or services and gain recognition
Create and cultivate relationships
Associations with peers allow you to get to know people in the same market or field as you
Share common knowledge, advice, and information regarding subjects that are of a mutual interest and get to know more people

Research Market through Social Media
It is a great feedback mechanism on different products, services and marketing campaigns
It is the best way to know what your competitors are doing

Generate new leads
Reach out to users who really want your product
Interact with your customers, getting their feedback and improving the product according to their needs
Create goodwill

Cost effectiveness of Social Media
It is mostly completely free
Advertise on Facebook, Twitter etc for a nominal fee, instead of millions of pounds

SEO and social media are most effective when they are used as a collaborative effort.
It is important to use a variety of methods to ensure maximum exposure for your business.
Social Media and Search Engines Collaboration

Social Media Content gets indexed by Google!
Google and Bing have started including Twitter feeds in their search results.
It is expected that Facebook and Twitter will be even more integrated with search engines in the future.

Today, most companies have separate marketing and public relation departments.
It is expected that in the future these roles may be overlapping if search and social media are collaborated.
Press Release merging with SEO

SEO as the most effective marketing strategy
One of the most popular concepts at the moment is integration of SEO and social media.
It is a process that ensures maximum exposure and visibility online.

Analyse which social websites are most popular amongst your customers.
Use the information shared by these people to develop effective keywords for SEO.
Essentials of integration of SEO and Social Media

Engage your business on Social Media platforms
Build networks, so that the customers also feel involved
Once people start following the blog, it will generate a lot of publicity for the company and will help establish a social network

FACEBOOK
One of the most popular social networking sites in the world today.

Why Facebook?
More than 500 million active users on Facebook worldwide
Best place where you can target your audience within a single community
Can immensely boost up your visibility and attract visitors to your website

How to Use Facebook for Business
Discern who you are and what you plan to make of your business in the coming time
Make a plan to set up networks in particular areas
Locate the official pages of leaders and join the pages

The Best Facebook Marketing How to Guide
The method used in Facebook marketing is ‘attraction marketing’
Portray that your company is currently the leader in a particular field and that your company is considered to be important in a certain niche.

Profile for your business
Create a profile for your business
Maintain your Facebook wall
Post the details of your products on the wall regularly
Make sure you post something that is of value, being positive and adding a good sense of humor
Form an active group where all members can participate
Invite new friends daily and discuss subjects

Set up a business fanpage on Facebook
Encourage users to become fans
Be unique and updated. Make your page attractive and lett people have some fun
Offer something that is exclusive
Create various applications specific for your page

Append lots of high value content
All content should be readable for free
Communicate with the leaders in the field you have chosen
Regularly update your Facebook marketing page
Remove all spam content, be interactive and respond promptly to all the messages received

Tag fans
Tag fans in pictures of your new albums
Create games or contests in which fans can tag themselves
Reward some of your loyal supporters
Encourage fans with contests and polls

TWITTER
Twitter is an increasingly popular micro-blogging service, which has recently taken internet by storm

Why Twitter?
One of the latest online networking sites
Provides users with micro blogging services
Users can upload pictures and share other files with their friends and loved ones

Five reasons why twitter has been gaining so much popularity
user friendly interface
almost everyone has an account
your favourite celebrities are on Twitter
it can be accessed through your cell phone
an excellent source of marketing and sharing information

How to get your content becoming incredibly widespread through Twitter viral marketing
By doing just a few simple things right, your website could be viewed by millions of people in a matter of minutes, and then you could do it again and again.
Amazing! Isn’t it?

Keep tweets short
Short messages
Easy to use
Twitter is easier to use than the many instant-messaging clients that you are familiar of.

Tweets and retweets technique
Think of a Venn diagram.
In this case, the overlap is the retweet, and the spheres signify the followers of the re-tweeter, and the followers of his followers.

Make tweets easy to retweet
Tweet as little and simple as possible, with the link shortened
Tweet slightly funny
Share content absolutely top mark and naturally viral
Whether it is a funny video, a great article, or a fascinating fact, make sure that your link points to something that people are going to want to share.

Trending topics on Twitter
See if there is something that is trending on Twitter that is similar to your link
People are much more likely to find your tweet if it can be located through a trending topic
#

Remember, it is a community
The important thing is to be a lively part of the Twitter community.

How To Get Twitter Followers – Tips For Newbies
Twitter can be an extremely rewarding place of social media if you know the exact way to get twitter followers, without spamming or annoying people.

You have to be very careful with what you share on twitter
Pass links that have value to your followers
Write your personal details to gain trust
Your latest tweets should be in line with what people are talking about
Exchange funny one liner sitcom jokes or some interesting news
Send a twitter to any of your newbie friend and chat for hours and let others see your chat, who might then decide to follow you on twitter

Be active and tweet interesting content
Research articles and blogs by feeds on website and link to them
Be creative and not spam with different links and offers
Take your time and find people who have similar interest like yours

Share your content on Digg, Linkedin, Stumbleupon
Join Digg and give in a submission of the pages of your website to the Digg Community
Make a new profile on LinkedIn for individuals and businesses looking for work
Join StumbleUpon, where you can submit pages from your website

Digg
Digg is a website that provides social news
Its main attraction is giving people the right to vote different content
Digg has become a worldwide phenomena with an enormous traffic

1. Always Digg the original source
Digg users are very scrupulous about the usage of the website
The etiquette of Digg is to submit the original source of the story
Your content is going to add value and other users will be interested in your links

2. Never Digg the posts submitted by yourself
Digg doesn’t encourage users to submit their own content regularly; sometimes there is a penalty on this
Always ask a friend to submit your blog posts before posting it yourself

3. Digg other stories as well
Always treat Digg fairly
Digg keeps a check on users who only Digg one item or items by a single user
When you ask friends to Digg your article, ask them to Digg other stories as well, so that it all seems natural

4. Use catchy titles and great descriptions
Give your post a catchy title and a great description
Be an active user; the more Digg submissions you have, the more chances will you have of getting noticed
Make your Diggs stand out by adding profile avatar and adding friends

5. Digg is social, connect to other users!
Make new friends and establish relationships with them
When you post something, you can actually invite your friends on Digg to Digg it
Digg Friend Adding Automator is a key tool that will add random friends to your network, enhancing your social network

SOCIAL BOOKMARKING
Social bookmarking is one of the recent trends that are being followed for generating more and more amount of traffic to one’s website

Social bookmarking as an effective traffic technique
People bookmark, share and publish content like music, photos, videos, websites etc. online

Social bookmarking helps to promote your website
A viewer can write a review that will itself market the website and its product.
People with similar interests will follow and share it

Understanding social bookmarking
You can bookmark your favourite links and share them with others in a network
The trick is to make relevant tags of the articles/pages
If the content is interesting enough to be noticed by the online site users, the link to your website will spread like wild fire

Your social bookmarking strategy needs uniqueness
Be original to increase expect traffic on your website
Some sites expect serious business dealings, whereas others accept a rather informal range of information and links to share

Questions?
Feel free to ask
seoexpert@web3.ie
Twitter @Radkot
Thanks for watching!

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Using Social Media Strategies for High Quality Website Traffic

by Radek Kotlarek

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Using Social Media Strategies for High Quality Website Traffic Presentation Transcript