1. Analysis - What have they been doing? Has it been working?
2. Strategy - What should they be doing? Short/Mid/Long term strategy.
3. Technical - Identify some quick wins and what they could do to fix them. What are the fundamental technical areas the website is struggling? Why are these errors happening?
4. KPIs - How will we judge the success of implementing these fixes? What should the client expect?
Clipping is a handy way to collect important slides you want to go back to later.