Increase Occupancy through Social Media

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    Increase Occupancy through Social Media - Presentation Transcript

    1. increase leads, leases & occupancy through social media sales@apartmenthomeliving.com 888.278.6623 live for fun
    2. MYfriends industry experts love us... “We chose Apartment Home Living because of the unique product package.” Jennifer Staciokas – VP, Marketing and Training, Lincoln Property Co. “…one of the most effective advertising methods I have encountered.” Patti Singleton – Director of Marketing, Pacific West Management “I have always included Apartment Home Living in my recommendations with great results.” Susan Redmon – EVP, Madden Marketing & Design national management companies partner with us... WESTDALE ASSET MANAGEMENT O REAL ESTATE SERVICES, INC. PINN C LE An American Management Services Company All brand, company name, and product trademarks, registered trademarks, or service marks are the property of their respective owners. Websites subject to change. live for fun
    3. APARTMENThomeLIVING.com #s1ocial al, loc Find a Place Local, Social Living Guides get quality apartment leads! lifestyle site Find A Place - Get quality leads from our Lifestyle Matching Search Local Living Guide - Showcase your community within our local/social city Apartment Living Answers and neighborhood guides Apartment Living - Residents get & share tips for living, laughing and loving the Apartment Lifestyle Answers - Residents find & share answers to their apartment leasing and living questions MyPlace Live4Fun MyPlace - Residents connect with their neighborhood and neighbors Live For Fun - Residents connect emotionally with us & each other All brand, company name, and product trademarks, registered trademarks, or service marks are the property of their respective owners. Websites subject to change. live for fun
    4. V2videos new! V2 video for each community! v2 videos vibrant videos interact with residents! We produce a professional, vibrant V2 Video video for each community V2 Video listed on Apartment Home Living V2 Video listed on 7+ Video Sites Save thousands per community: Eliminate your video production costs with your very own V2 Video 80% of the Multimedia generation view videos when looking for an apartment All brand, company name, and product trademarks, registered trademarks, or service marks are the property of their respective owners. live for fun
    5. reaching APARTMENThomeLIVING.com over 74+ million visitors each month how residents find us...and YOU! Search Engines Community Video e-Newslettes & e-Catalogs 136,000 Produce large volume of pages indexed in Google great content that is... Indexed in Search Engines Emailed to Members Syndicated Across the Web Produce local “Apartment Living Guide” videos... Top 3 Local Video on YouTube Local Living Videos & Google Video for... Atlanta Kansas City Austin New Orleans #1 Local Video for Austin Apartments & Many More Baltimore Phoenix Boston San Antonio Chicago San Francisco Dallas St. Louis Detroit Washington D.C. Houston & more All brand, company name, and product trademarks, registered trademarks, or service marks are the property of their respective owners. Websites subject to change. live for fun
    6. MYlead network 17+ sites sers 74+ million u get even more 100’s quality leads of leads #1 Local, Social We produce a professional listing Apartment Lifestyle Site and a video for your community We publish your listing on 10+ listing, 10+ Classified Sites 7+ Video Sites classifieds, and map sites reaching Reaching 1.7 million! Reaching 74 million! 1.7 million apartment residents each month We publish and promote your video on 7+ video sharing sites reaching 74 million users each month VIDEO We are the #1 distributor of apartment videos Save time—all leads show up on one dashboard All brand, company name, and product trademarks, registered trademarks, or service marks are the property of their respective owners. Websites subject to change. live for fun
    7. MYdashboard view & follow-up convert more with your leads Lead Tracking Dashboard leads into leases! Send an award-winning digital brochure to follow-up on all your leads in seconds Digital Brochure Follow-up with residents how they communicate—text Track onsite efforts to close new prospects with our easy to use lead tracking dashboard All brand, company name, and product trademarks, registered trademarks, or service marks are the property of their respective owners. Websites subject to change. live for fun
    8. increase MYmedia closing & retention We Don’t Want to personalized media [Date] We’d Like You to Stay Lose You With Us RENEW YOUR LEA SE t ity! Dear Resident, AND RECEIVE Eleclercicicity! X WEEKS FREE RENT! library including video Unfortunately, the storing or use of appliance that uses a barbecue pit, charcoal, wood, hibachi, or any per your lease and or gas (including other outside cooking city fire code. propane) as fuel is strictly prohibited E tr The Fire Departme nt periodically visits the Fire Code can our result in large monetary community to inspect for violations. penalties issued Violations of by the Departme Please take proper action Pest Co please feel free to e yet. to remove the above listed nt. sferred into your namcontact us. Apartm appliance. If you ntrol N have any questions 1/28/0 8 apartme nt has not been tran electric usag Sincerely, cover your d any late fees. e since move-in. ent 11 3 otice ty for your The electrici ___ ___ to to avoi Managem Your Pest Con Whoops! nce is ___ Creek ent Team trol will unt bala Barton [Community Name] your n by be ente quis at ring your , your acco to The Mar onnectio ________ apartmen Currently balance avoid disc e. ________ t on pay this away to your nam ________ Please e right unt into Rememb _ for rout your nam sfer of the acco time at er to secu ine treat ice into tran e at any re your ment. the serv est the the offic them entr pets on transfer ly requ contact y. As alwa this day Please ider. Simp free to ys, if you to allow ty prov se feel specific are havin electrici problems erns plea , please g any s or conc by the notify the question Monday office have any before. Save time and money...we take your logo, floor If you . 5323 512-555- .4567 | 512.236 Apartment Name , managem ent.com Here Sincerely t Creek 9 | prop erty@ 1234 Lake Exta Line The Hills on Wes Austin, TX 7875 side Drive Call us with any side Drive , , Austin, TX 7875 questions at: (XXX) 134 Lake 9 | prop erty@man compliments of XXX-XXXX plans, photos and descriptions, and turn them agement.c om | 512.123. 4567 Pest Co nt ro ent 11 l Notice Apartm 3 into a media library for your community Pest Con trol will be ente ring your apar ________ tment ________ on ________ Rememb _ for rout er to secu ine treat them entr re your ment. pets on y. As alwa this day ys, if you to allow specific are havin problems Digital Brochures Forms & Notices Flyers , please g any by the notify the Monday office before. 1234 Lake You get personalized digital brochures, flyers, side Drive , Austin, TX 7875 9 | prop erty@ managem ent.com | 512. 123. 4567 forms & notices, newsletters, videos and more six Steeplechase Buzz Aler t v2.5 rtment Apartments Wonderful Apa Tips for tments Living, Laughing, Apartment Buzz and Loving Your ry Apar Alert v2.4 Apartment Life y Luxu Apartment Life nsions ngwa at Hemi Loving You ng, and r TIP: APARTMENT 101 To Enjo y Apartm Reasons The MaLiving, Laughi QUICK in your Save en t Tips for sion confu water, Living RTMENT your near est p fun with s, hopefully Avoid unity park comm your assigned ing lot. save money What’s so wonderf Each personalized piece contains your some chea ive type Park in around the ul FUN APA apartment living??!? about ThHave..picture party! Invit camera). to have e 5-8 creat or park is. a Want spot— every day! Do you leave the I’ll tell you what’s ?!?! Picture ds?(oh, and they need a digit bring out the snacksone to take ashow al and drink s. same place water running? frien It’s always good so wonderf ul: dearest s c, and for every to be conscious and themselve mood musi tes or s — time Then creat e a slide Often you’re sharing of your water use. 1- NO LAWN!!! This friends put on five minu it’s a cool pic! water several other Apartments usage responsibility with is by far the number games, live in an apartment. You have no yard one reason to the board off every long as other roommates in your building, pull weeds. You’ll to mow. You’ll never Put out that goes er of what, as . or several never have to worry have to a timer problem. You don’t about taking care Then, set really matt after! have to waste water of a fire ant picture! Doesn’t it out STYLE & STUFF Do you leave the green. No raking on ette. leaves, etc, etc, etc...HOW the lawn to keep your grass and email Petiqu IS THAT?!?!?! community’s logo and contact information— sink running the Rules of group brush your teeth? entire time you AWESOME for the Flat screen on the when you only Stop. Do you fill have half a load? the washer to “full” Stop. Use only what 2- Freedom!!! 8 h our You r tail wit have the freedom There’s so much more freedom in 4 you actually need cats off you You aren’t lockedPets Rule #3: Dogs andlike at the end of your an apartment. wall or a stand? two water-saving each time. Just by following these ement lease. Are Not to move For into a anywherebalconies. as you’d p manag obvious perfect same logic on 15, 20, or a 30 out tips, you’ll patios orto and help our environmen save on your monthly bill Patiosfollows thesituation for someone who grillyear mortgage. It’s an and kee ended dog likes What’s best in an t. fancy Rule #4 free.be left unatt teaching your to live footloose right paw not and apartment…hangin should ing on the flat-screen on the not plann 1 on the wall or putting g ially 3- The you? You’re 5 on a stand? Get off s ring--espec ls. are Benefits of a Pool some it the Vet’ g or neuteto other anima s of there, s without in. So out for Go to take Roofuto the jog the This is my favorite. Start atcats need spayinproximity ultiple hassle ces andbutAt apartments, you getget that about? Work Leash you donever perfeto place about full use of their pool many also allow you to add in property-specific and deck areas, want Mounting a television and close rs—m advan in such other owne nted physical be ct out and to Dogs pool at your home, e is the haveiquette when the upkeep. But whenoutsid YOU have worry your wall will inevitably when livingyou—and or unwa sment can’t ise, ice “pet” skim for leaves, YOU in to out and With a ancy l haras the chemicals, YOU when leave a few holes This saves nted pregn h. Sexua exerc you pract have to be on a leash darting out have to check when you an unwa precious pooc om either . when how do can kick back and need to do all the work. In anorer-Sallie take the TV down. kingd ations cats the apartment managementapartment you let Roofus from nd-flo still Some on your in the pet -date vaccin shots for Dogs and ing keeps g Scaredy-Seco that for YOU! should he take care of communities do tolerated need up-to autionary Leash leash, ’t approach . about. cars and makin is on a consider cats also Extra pre-c suggestions Roofus Roofy doesn ’t jump on this normal “wear Dogs andapartments. are also good front of her life. Even if 4- It’s Cheaper and tear,” Make sure he doesn leg. but some don’t. living in Bordetella fear for olled you. in and that a piece of their renting an apartment by s too fast,all and across the board, All 2 You may in and or “certa be contr or other can ing to get end up having to patch and Parvo ing g issues op than paying a mortgage.like be much cheaper every monthted children look Plus he’s strain got upda der. paint the holes e bark e any barkin begin to devel There is no them, or your electricity you’ve QUICK TIP: Minimiz really reduc that may turn the most shoul Into STUFF to avoid pay- lawn to water, so it, make sure device in his bill is cheaper. ing ever specials & details to STYLE & ur Life m t a issues g can atyour ing any fees. You want barking death- ts you just plain cheaper.while we’re little water ng ishome if anyth tracki bill cheaper. It’s day” pet’s barkin into a Save a foot from time of pet. Your lady upstairs who repor And the cool make it back Put Yo vironfact, itenld benality? Use at with your sweet old omen stop— tags and Roofus to ing space putting Also, even though you’re sav- disaster. Pick up g madw innocuous g, police-callinStay on your how to toes and stop your 5- Maintenance You want to him,home, right? n ur En e, so runs, sink if your toilet breaks, the little brow 1234 Lakeside Drive 6 the TV on your . In a shou a DVD and stereo, wall, you’ll still need threatenin to the office g. Not sure er articl leaks, door ens happ falls r Pup ecause after your dog. off it’s hinges, develop : Pick up refrigerator Yoapartment reflects you.aIn let in lots of light. Have bold, brigh t perso that will run down pesky cables with and both of these have lots of cables your wall. You could try hiding the constantly your dog’s all costs— barking? We’ll barkin that in anoth cover the possible things of the problem Pick course, Rule can After You a given pest grounds…bdon’t that Up happen #6 yourself. In an apartment, is a the problem, happens, over have and they any number of all you nts,to or c bag, Austin, TX 78749 (512) 583-9923 Your image of you! ings, and dog from . And of your pet leavesall prese out find a way to take care a plasti Alone you or fido. a tall plant or a and tie. 3 s, like management know really take you ette. spitting fun paint wouldn’t be saving dresser, but then stay tuned presents will take and they nts aren’t . Simplyhave to do isout the apartment Hours: M-F 9-6, Sat. ve got petiqu of color let colors, palette much floor space, you Go Out Fido, not outdocourse.) ors brown prese care of it the bag inside good either turn for you! (In a reasonable time 10-5, Sun. 1-5 vibrant neutral would ya? Let ‘Em for you and wander with a Don’t outdoors isd never be left topet should not smell very scoop, thenreceptacle. of Viola. You’ greenery. ved? Go ent with and hang As an apartmentit e, the choice is obvious...go The great cats shoul not there, your go feral, get - 6- Free Gym into and stoop your nearest Those 6 reasons More reser whites. Augm h of jokes go...youstand. Don’t agree? with a Dogs and . If you’re “child stray often the eerie, on location provided Place in Most apartment communities have are just the start a bunc We’d like to hear of a long list of tans and e you guy? Take everywher e CD inserts email to jeff_swett@a from you! unattended . Cats left to heard night— eling scary! for the residents. their own fitness center awesome reasons partmenthomeliving.com Send an either everyone’sit out in the gyms chann are free and you don’t have With state of the apartment living elf a funny place. Then thing? Fram me how you made and tell be there die. I think claw ing you’re home-owner, cat to travel at all to art equipment, these great. The apartme is so incredibly Fancy yours ghout your music your it work. fights, or cats s as two neighbor think . Keep thatDogs get you’d either have get in a good workout. nt lifestyle is a them throu a laugh. Is walls. like” scream ment . that may want your e their apart your pooch alone. cost you at least $40/ month. to build a home gym or get a gym As a living any other cut above on the ideas, membership can still have equipment rating g You don’tright outsid same goes for dy when out Eck! way. What do you your t deco apartmen your decoratin a by! Manson and safe. The doggy custo apartment living? enjoy about other hob and place Tell us today! awesome . Send . Include FUN FACT: 7% of any a chore!) indoors and taken into run over have some about them iving.com If you to know enthomel than on Apartmentites claim they never bathe ot e article created by we’d loveposts@apartm dening a real hobby—n at all. Ewwww...gross! side Driv Share your ad agency quality content to close ideas to of your tip, too! Published gar money into nt on exclusively for leading management 1234 Lake 78749 picture is spewww.apartmenthomeliving.com your Austin, TX 23 re money ment and can put , Sun. 1-5 583-99 companies by T: Mo live in an apart (512) M-F 9-6, Sat. 10-5 FUN FAC glad you (Be by Hours: companies gement for leadin g mana crea ted by exclusively eliving.com article Published tmenthom www.apar new residents & retain current ones Newsletters Videos Articles Use for ALL your other marketing sources Use your media library to save hundreds on your & more newsletter and flyer marketing expenses Text Messaging E-Cards All brand, company name, and product trademarks, registered trademarks, or service marks are the property of their respective owners. live for fun
    9. MYadvantages increase leads, leases & occupancy Internet Services Offered Premium Member Magazines Locators Listings MyNewPlace.com Apartment Finder Apartment Guide Apartments.com Move.com Rent.com Locators For Rent MyLead Network...get exposure & leads: Reach 74+ million users every month We Don’t Want to Lose You We’d Like You to Stay With Us ApartmentHomeLiving.com some #1 Local, Social Apartment Lifestyle Site RENEW YOUR LEASE AND RECEIVE X WEEKS FREE RENT! Listing on 10+ Other Websites some Videos on 7+ Other Websites Steeplechase Apartments Tips for Living, Laughing, and Loving Your Apartment Life Apartment Buzz Alert v2.4 Apartment Name Here Lead Tracking Dashboard Exta Line APARTMENT 101 Call us with any questions at: (XXX) XXX-XXXX MyMedia...get personalized media: Follow-up on ALL marketing sources Save water, compliments of save money Do you leave the water running? It’s always good to be conscious of your water use. Often you’re sharing water usage responsibility with several other Apartments in your building, or several other roommates. Do you leave the sink running the entire time you brush your teeth? Stop. Do you fill the washer to “full” STYLE & STUFF when you only have half a load? Stop. Use only what Videos extra extra extra you actually need each time. Just by following these Flat screen on the two water-saving tips, you’ll save on your monthly bill and help our environment. wall or a stand? What’s best in an apartment…hanging the flat-screen on the wall or putting it on a stand? Mounting a television to Digital Brochures your wall will inevitably leave a few holes when you take the TV down. Some communities do consider this normal “wear and tear,” but some don’t. You may end up having to patch and QUICK TIP: paint the holes to avoid pay- Save a foot from ing any fees. disaster. Pick up Also, even though you’re sav- after your dog. Forms & Notices ing space putting the TV on your wall, you’ll still need a DVD and stereo, and both of these have lots of cables that will run down your wall. You could try hiding the pesky cables with a tall plant or a dresser, but then you wouldn’t be saving much floor space, would ya? As an apartmentite, the choice is obvious...go with a stand. Don’t agree? We’d like to hear from you! Send an email to jeff_swett@apartmenthomeliving.com and tell me how you made it work. FUN FACT: 7% of Apartmentites claim they never bathe at all. Ewwww...gross! Published exclusively for leading management companies by www.apartmenthomeliving.com Flyers & Articles Resident Newsletters Text Messaging E-Cards Your Own Website All brand, company name, and product trademarks, registered trademarks, or service marks are the property of their respective owners. live for fun
    10. MYrates $399/ per month $395 one-time production fee get started today! 888.278.6623 sales@apartmenthomeliving.com live for fun. live for fun

    + Larry CotterLarry Cotter, 11 months ago

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