Facebook Basics for NPOs

Facebook for NPOs? Over 350 Million people have FB profiles (over half interact daily) More than 30,000 NPOs have active Facebook Pages It is where constituents, friends, colleagues, and future supporters spend their time.

Traditional Org. Communications One to many – broadcast / “talking to” Social Media Communications Many to many – Conversation

A Strong Web Modern Communications Strategy: 1. Presence 2. Delivery 3. Interaction

NPO Use of Facebook A place to connect with your communities in authentic, personal and engaging ways. “ Organizations who communicate effectively with members and supporters through digital media will grow, while those who don’t will perish along with the traditional media they cling to”. Rand Cordle, Publisher

Direct Traffic to your Website

Passing Along Info & Resources

Promote Events

Have Conversations

Rich Media Content: Photos and Videos

Get Feedback

Empower Ambassadors

Raise Funds

Provide Organization Information

Basic Types of “PAGES” Personal Profiles People Pages Professional Groups Informal/Working Causes 501c3/fundraising

Making the Most of Your FB Presence “ Using social media simply for marketing and fundraising, the understandable obsession of nonprofits during recessionary times, may be missing the point, experts say”. "It's incredibly important to find that authentic voice and make personal connections”. Philanthropy Journal, July 2009

“ It's a different kind of distribution where the nonprofit reaches influential people who then reach their friends with their own message about a cause”. -Beth Kanter

“ Personality is the unique,authentic, and talkable soul of your brand that people can get passionate about”. Rohit Bhargava

"There's a whole new generation of people who are allergic to being preached to." -Katrin Verclas, Mobile Active

“ To have a friend, you have to be a friend” -Laurie's Mom

A little, recent story about personality and the authentic voice: “ I swear, you could graph it: the values for blogs/tweets/posts that are personal/authentic, would trend almost identical to the values for response/reaction by audience. And those lacking authenticity/interactivity would often trend with an absence of reaction”. - Erin Wilson, Theatre Director, Wealthy Theatre

http://blog.livedoor.jp	283
http://www.slideshare.net	1
http://webcache.googleusercontent.com	1

Facebook Basics for NPOs

by Laurie Cirivello on Jan 29, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 285

Statistics

Facebook Basics for NPOs — Presentation Transcript