Social Media and the Connected Organization Laurie Cirivello Grand Rapids Community Media Center
<ul><li>Today’s Session </li></ul><ul><li>How Social Media is altering the communications landscape </li></ul><ul><li>What that means for community organizations (the good news and the bad news) </li></ul><ul><li>Basic tools and Cool Apps </li></ul><ul><li>Managing & Leveraging Social Media in your Organization </li></ul><ul><li>Examples of NPO social media in action </li></ul>
A bit about our organization Providing media and technology support services to individuals, organizations and the community.
Over 350 Million people have Facebook profiles (over half interact daily) More than 30,000 NPOs have active Facebook Pages.
78% of consumers trust peer recommendations. Only 14% trust advertisements The fastest growing segment on Facebook is 55-65 year-old females. Twitter is most popular among working adults (Nielson News)
WHAT we use has changed HOW we communicate. “ Organizations who communicate effectively with members and supporters through digital media will grow, while those who don’t will perish along with the traditional media they cling to”. Rand Cordle, Publisher
Traditional Communications One to many – broadcast “talking to” Social Media Communications Many to many – Conversation
What Hasn’t Changed? Why people get involved with your organization. Why people give to your organization. Why people care about what you do. The most important lessons for effective use of social media…you likely already know.
The most important lessons for effective use of social media…you already know.
Social Media tools offer new, and very effective ways to do what we have always done: Inspire Motivate Serve Garner Support Build Community
Elements of a strong, modern, web Communications Strategy 1. Presence 2. Delivery 3. Getting Social
Taking info to stakeholders and helping your ambassadors do the same. E-Newsletters RSS feeds Sharing Tools Delivery
Getting Social...the heart of social media It's Rhizomatic! June Holley, Network Weaving Guru “ People are spending less time navigating the Internet on their own and are now navigating the Internet based on their friends’ recommendations or their friends’ activities.” Dave Yovanno, chief executive of Gigya Inc.
Google ( searching ) vs. Facebook (socializing)
Promoting Listening Asking Responding Empowering Go to where people are Evaluate, revise, do it some more… “ Using social media simply for marketing and fundraising, the understandable obsession of nonprofits during recessionary times, may be missing the point, experts say”. "It's incredibly important to find that authentic voice and make personal connections”. Philanthropy Journal, July 2009
Nonprofit Use of Facebook It’s a place to connect with your communities in authentic, personal, and engaging ways.
Basic Types of “PAGES” Personal Profiles People Pages Professional Groups Informal/Working Causes 501c3/fundraising
The Power and Reach of the Retweet From “ Beth’s Blog” Beth Kanter
<ul><li>A way of organizing conversations </li></ul><ul><li>through tagging </li></ul><ul><li>Particularly </li></ul><ul><li>effective for </li></ul><ul><li>searching </li></ul><ul><li>Can be semantic </li></ul><ul><li>ex. “Check out this </li></ul><ul><li>new # rapidian </li></ul><ul><li>article” </li></ul>#Hashtags
Lists Make a list of your staff, partners and supporters
Lets you share photos on Twitter Particularly useful with mobile phones Twitpic
Authenticity before marketing. Have personality. Build community. Twitter Etiquette – for NPOs Heather Mansfield: Nonprofits 2.0 Be nice. Be thankful. Reply and Retweet! Follow everyone who follows you...(and use “Favorites” to organize the chaos). Don’t only Tweet your own content.
Embedding vs. Linking Linking takes viewers away from your site. Embedding gives you control of everything around your video
Notes for Making it Look (and sound) Good! <ul><li>Length for Web </li></ul><ul><li>Light & Sound </li></ul><ul><li>Zoom, Pan & Stability </li></ul><ul><li>Special Effects (or not) </li></ul><ul><li>Music </li></ul><ul><li>Graphics </li></ul><ul><li>Voice Overs vs. Talking heads </li></ul>Video Tips from Flip Video
Finally: Everything I need to know about social media…I learned in Kindergarten. Share Remember the Golden Rule Be Curious Listen And there’s nothing like a good story Thanks for Coming! Laurie Cirivello [email_address]