Chisholm and harper twitter presentation
Upcoming SlideShare
Loading in...5

Chisholm and harper twitter presentation






Total Views
Views on SlideShare
Embed Views



2 Embeds 60 43 17



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Chisholm and harper twitter presentation Chisholm and harper twitter presentation Presentation Transcript

  • Wine, Cheese & Twitter
  • Samantha Bell Deloitte + KPMG Finance, Utilities, Retail, Hospitality, Higher Education, Media, Telecommunications, Not for Profits Business + Internet Consultant Strategy & Planning Project Manager Change Management How to utilise internet and world trends to advance businesses and innovation
  • Structure
    • Introduction
    • Six examples of Twitter in business
    • Tips and tricks for you & your organisation
  • Twitter’s potential role in your business PR, Brand, Product development Customer Service & Business Operation efficiency Recruitment Attracting Customers Learning & Development Culture Staff Retention & Engagement
  • Optus story
    • Customer service channel where customers can:
            • Ask basic questions
            • Have changes made to their account
    • Customer retention & increased revenue
    • Branding, PR, Product development:
        • Leader of industry – Bigpond and others also doing this
        • Learn of possible enhancements to products
    Optus on Twitter: gains
  • MOMA story 261,724
    • Customer service channel
    • Branding, PR, Product development:
        • Another channel to reach customers
        • Expanding their customer experience
    MOMA on Twitter: gains
  • Aquent story
  • Aquent on Twitter: gains
    • PR & Branding
        • CEO publicity + word of mouth
        • Thought leadership. Blog republished in recruitment magazine
        • Relevant audience
    • HR
      • Recruiting people – all have read blog
      • Sought trainers and experts
    • HKK role
        • Recruitment – finding 9 meaningful candidates
      • Cost saving - $20k on potential advertisement
      • Efficiency – 1 tweet = minutes vs many hours of searching
      • Customer sales – event numbers
  • Obama Story 4,980,714
  • Obama on Twitter: gains
    • Branding, PR
        • ‘ Customers’ built their own community, content, words, footage
        • Drove the hype – people got information they ‘pulled’ for
    • “ Transformed Politics”
        • Over 115k followers: 23x McCain’s
        • More tweets than news channels
        • 67% funds raised online
  • St Ali Cafés Story
  • St Ali on Twitter: gains
    • 5,000 people to street party
    • Branding, PR:
      • Contemporary
      • Feedback
      • Potential reduced expense (traditional marketing)
    • Integrated with traditional media + other social media + games (e.g. foursquare)
  • Story
  • on Twitter: gains
    • Efficiencies – no more call centres, no more waiting
    • Contact with global experts
    • Learning & development
      • Quick and real time info from industry/market leaders
      • Self-paced, targeted learning – use it when I’m inspired/need it
      • More up to date than via other forms
    • Branding, PR: Thought leadership & Extension of website
    • Fun! Wisdom 2.0 conference
  • "Twitter can contribute to a company’s success or it’s downfall" the very successful Tony Hsieh, CEO, Zappos, "Delivering Happiness", 2010
  • Back to you & your market
      • Average age on Twitter is 39 Years Old
      • 2.5 Million Australians on Twitter
  • Your audience may want to know more & engage
    • Personas
      • Number of your customers online?
      • Number who use internet-enabled phones?
      • Could you engage them more?
      • Potential customers
      • Future planning
  • Tips for YOU
    • Go to Enter one or two words and see what people are saying. For example, your: city/town or company name or industry name or hobby
    • Set up your account – shorter name better
    • Start using + get training + learn from experts
      • Follow interesting people – find them via google search with “twitter name” in search
      • Easy Twitter terminology:
        • People’s names start with @ (e.g. @BarackObama)
        • RT is ‘retweet’ (like forwarding an email)
        • http:// is a website
  • Tips for Your Organisation
    • Establish Company Twitter account (or a couple)
    • Training
    • Strategy: work with key people internally to set objectives, plan, resourcing and measures
    • Do
      • Inventory: what content do you already have; who is currently using Twitter
      • Establish efficient Twitter infrastructure – regularity, ease, follower attraction, content gathering plan
      • Get people using it – start their understanding ASAP
    • Review, learn what works, promote success and evolve
  • Tips
    • “ Take is seriously. Invest the time.
    • It can be used trivially (and then so can a telephone)
    • It can be incredibly powerful, incredibly influential
    • Traditional media will become less of a focus. Online Word of Mouth increasingly important
    • Tip for CEO's is get to understand it yourself.
    • Use it yourself.”
  • This presentation was b rought to you by Samantha Bell @samanthabell1 on Twitter Public Speaking - internet + business - innovation - global trends - the future with data Strategy Training Implementation - set up of Twitter and Twitter tools - identification of content sources - project management + coaching - establishment of “listening channels” (ongoing content creation)